{"id":273872,"date":"2020-05-27T16:34:11","date_gmt":"2020-05-27T19:34:11","guid":{"rendered":"https:\/\/anba.com.br\/?p=273872"},"modified":"2020-05-27T20:09:37","modified_gmt":"2020-05-27T23:09:37","slug":"influencers-chatbots-are-allies-in-sales-to-arab-countries","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/influencers-chatbots-are-allies-in-sales-to-arab-countries\/","title":{"rendered":"Influencers, chatbots are allies in sales to Arab countries"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The growing relevance of the internet in product sales and marketing can be a facilitator when it comes to branching out into the Arab countries. This was one of the issues discussed by Hussein Mohieldin, the CEO with startup company Robusta, a Egypt\u2019s corporate e-commerce solutions provider, during a webinar hosted by the Arab Brazilian Chamber of Commerce<\/strong><\/a> this Wednesday (27).<\/p>\n

During the webinar themed \u201cDigital Transformation in times of crisis: change and adaptability,\u201d Mohieldin responded to inquiries from Ad\u00e9lia Mendon\u00e7a Cosmetics CEO Jacqueline Mendon\u00e7a (pictured at the top of this page<\/em>). The Brazilian brand\u2019s website employs user experience-oriented resources, including an online consulting outfit which works on product suggestions from customers. \u201cHow can one go about bringing this kind of more user-specific experience to Arab countries?\u201d, asked Mendon\u00e7a.<\/p>\n

Mohieldin said a successful expansion entails exploring online tools. \u201cRight now we have tools like simultaneous translation online, which means we are breaking town the language barrier. You can have chatbots and offer translated services to people in Egypt or other Arab countries,\u201d said Mohieldin. A chatbot is a communication software providing fast responses to customers while simulating human interaction.<\/p>\n

He also pointed out other virtual reality resources for the cosmetics industry. \u201cPeople will often prefer going to the store, but through virtual reality you can enable people to try out makeup or clothing. Shoppers can have a conversation with a consultant, with simultaneous translation into Arabic, and the communication will just flow,\u201d he said, Mohieldin advises brands to have websites in the local language. \u201cMany people understand Arabic, but not English, so you need to translate into Arabic,\u201d he said.<\/p>\n

But the people utilizing the technology are also key. Mohieldin believes beauty and fashion companies need to connect with digital influencers in the countries they are targeting. \u201cThese people understand the trends and they know what shoppers are looking for. This is important in adapting, figuring out people\u2019s behavior and being able to connect. And you also need to inform your clients about the quality of your product in these countries,\u201d he concluded.<\/p>\n