Arab Chamber president Rubens Hannun\u2019s welcome remarks included numbers on halal in Arab and non-Arab countries. \u201cThe global halal market could be as big as USD 3.2 trillion by 2024, and halal products can be consumed by over 2 billion people in the world today,\u201d he said. Halal is expected to grow in multiple industries, including fashion, entertainment and media, tourism, food and beverages, pharma, cosmetics, and Islamic finance. Hannun believes that Covid-19 will drive up the influence of halal around the world even further.<\/p>\n
\u201cIn Brazil we have interesting opportunities available, including high value-added gourmet foods, organics, supplying to international brands, ingredients, animal feed, e-commerce etc.,\u201d he said.<\/p>\n
Badri argued that efforts are underway for at least 95% unification of certification processes in the years ahead. He said it\u2019s important for the entire supply chain to be halal-certified, which ensures product quality, environment protection, and traceability across the chain.<\/p>\n Halal Trade and Marketing Centre (HTMC) manager Tomas Guerrero claims that the rise of halal is underpinned by population growth and an emerging middle class in Islamic majority countries. HTMC is a global business development project with an emphasis on the halal economy.<\/p>\n \u201cDespite the global effects of Covid-19 on the world economy, the halal market remains resilient, just like it did amid the financial crisis of 2008. And it still harbors great business opportunities around the world, especially in Europe and Latin America,\u201d said Guerrero.<\/p>\n He says businesses\u2019 perceptions of the halal market are changing, with a dawning realization that this is a strategic niche. \u201cThe halal market is making companies improve their international processes and diversify their exports beyond traditional markets,\u201d he said.<\/p>\n Guerrero also said Brazil is a case of success in the halal market, since despite not being a Muslim majority country, it is the leading halal protein producer in the world \u2013 and there are still plenty of opportunities.<\/p>\n \u201cBrazil has the potential to offer other kinds of halal products besides food, taking advantage of its relationship and logistics networks. It takes thinking and planning to make it happen,\u201d he said.<\/p>\n Halal tourism<\/strong><\/p>\n Jordanian Society for Organic Farming (JSOF) secretary Ibrahim Abu-Helil discussed the opportunities in halal in Brazil. \u201cIslamic or halal tourism is a big industry, and there\u2019s a need to adapt to it. For example: I am a vegetarian, and whenever I travel, it\u2019s important that the place I go to offers vegetarian options. It\u2019s the same thing with halal tourism: the food, the services, the entertainment must embrace Islamic teachings and principles,\u201d he said.<\/p>\n Aside from pork- and alcohol-free foods and drinks, halal involves adaptations to hotels, restaurants and resorts for Muslim families, with separate kitchens and prayer rooms facing Mecca, for instance, as Rubens Hannun noted.<\/p>\n The halal tourism market is huge. It moved USD 117 billion in 2017 and USD 233 billion in 2019, and USD 274 billion are expected in 2023, according to Abu-Helil. \u201cThis is halal tourism. It is huge. There are challenges, but wherever there are challenges, there are opportunities.\u201d<\/p>\n Regarding the coronavirus pandemic, he said tourism is a resilient sector that has survived many crises. \u201cWe\u2019ll recover, and we must use tools like digitization to promote Islamic tourism and keep track of market trends. One of these trends is millennials women in Islam, who are independent and educated and have cash to spend. They are beginning to travel more, and we must take that into consideration,\u201d he said. \u201cMuslims can travel for pleasure and for faith, and this potential growth requires adaptations,\u201d he said.<\/p>\n Arab Chamber secretary-general Tamer Mansour said the webinar was a great conversation revolving around one word: halal. \u201cA word that represents a third of the world\u2019s population. It represents the size of the economy that revolves around its products and services,\u201d he asserted.<\/p>\n The webinar also featured Arab Chamber administrative vice president Mohamad Orra Mourad, CDIAL Halal president Ali Saifi, Fambras Halal president Mohamed Zohgbi, Alimentos Halal commercial director Nasser Khazraji, Siil Halal president Chaiboun Darwiche, and \u00a0Dubai Airport Free Zone (DAFZA) director general Amna Lootah.\u00a0 DAFZA entered into a memorandum of understanding with the Arab Chamber.<\/p>\n Click below for the full webinar and other articles.<\/p>\n Arab Chamber pens memorandum with Dubai free zone<\/a><\/p>\n Halal label stands out even in non-Islamic markets<\/a><\/p>\n <\/p>\n![\"\"](\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/06\/guerrero.jpg\")
<\/a><\/a>