{"id":275508,"date":"2020-06-26T14:54:15","date_gmt":"2020-06-26T17:54:15","guid":{"rendered":"https:\/\/anba.com.br\/?p=275508"},"modified":"2020-06-26T16:01:21","modified_gmt":"2020-06-26T19:01:21","slug":"webinar-to-address-tools-for-global-competitiveness","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/webinar-to-address-tools-for-global-competitiveness\/","title":{"rendered":"Webinar to address tools for global competitiveness"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Arab Brazilian Chamber of Commerce<\/strong> will host its ninth free webinar, \u201cTools for Global Competitiveness,\u201d next Wednesday (1) at 9 am. Discussions will involve the internationalization of companies, planning international operations, and strategies for competitiveness in foreign markets, including certification and traceability of products. Topics will include how to do so in the Arab market.<\/p>\n

Speakers will include Diego Bonaldo Coelho, professor at the Superior School of Advertising and Marketing (ESPM-SP) and PhD in Administration from the School of Economics, Administration and Accounting of the University of S\u00e3o Paulo (FEA-USP). Speaking from the United Arab Emirates will be Vishal Pandey, director at Glasgow Consulting<\/a>, a survey and business consulting firm.<\/p>\n

Speakers will also include Rita Froes, Business Development executive at Intertek Brasil<\/a>, a branch of the British multinational assurance, inspection, product testing and certification company, as well as Nilson Gasconi, Business executive at Brazilian Automation Association (GS1 Brasil),<\/a> and Rubens Hannun, president at Arab Chamber. Moderating the talks will be Daniella Leite, commercial manager at Arab Chamber.<\/p>\n

According to Leite, Coelho will give an overview on the importance of going international and having a plan and a strategy outlined for competitiveness in foreign markets. \u201cWhich tools the companies can use to be more competitive compared to their competitors,\u201d she explains about the professor\u2019s talk.<\/p>\n

Pandey will address this scenario regarding the Arab world specifically. He will show how to know a market and its customers and the key aspects in choosing products and negotiating with the Arabs to take into account in order to be successful. \u201cWhat the companies must look into to create more value, a higher value for the Arabs,\u201d she explained.<\/p>\n

Froes will address the product security as a productivity tool. She will talk about the importance of product certification to assure quality. Gasconi will talk about traceability. \u201cYou can learn about the life of a product since its production until it arrives at the hands of the end customer by using QR codes or bar codes. These new technologies are being added to create value, give more confidence to the customer,\u201d Leite said.<\/p>\n

Arab Chamber president Rubens Hannun will give the entity\u2019s view on global competitiveness and the Arab market. After the lectures, participants will be allowed to ask questions.<\/p>\n

This webinar is part of a series of special meetings that the Arab Chamber has hosted since the start of the pandemic to discuss urgent, relevant issues regarding Brazil-Arab relations. Each conference has been attended by around 800 people from Brazil and elsewhere. Registration is open<\/a>. Simultaneous interpretation into Portuguese and English will be available.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Rafael Martins\/AFP<\/div>\n","protected":false},"excerpt":{"rendered":"

Arab Chamber is hosting the online event \u2018Tools for Global Competitiveness\u2019 next Wednesday (1) at 9 am (BRT), featuring lecturers from Brazil and elsewhere. Registration is open.<\/p>\n","protected":false},"author":2316,"featured_media":275498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[15910,15914,15769,15915,14803,15789],"class_list":{"0":"post-275508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-competitividade-internacional","9":"tag-global-competitiveness","10":"tag-rastreabilidade","11":"tag-traceability","12":"tag-webinar","13":"tag-webinar-2-en"},"wps_subtitle":"Arab Chamber is hosting the online event \u2018Tools for Global Competitiveness\u2019 next Wednesday (1) at 9 am (BRT), featuring lecturers from Brazil and elsewhere. Registration is open.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/275508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=275508"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/275508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/275498"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=275508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=275508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=275508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}