{"id":276276,"date":"2020-07-10T14:54:58","date_gmt":"2020-07-10T17:54:58","guid":{"rendered":"https:\/\/anba.com.br\/?p=276276"},"modified":"2020-07-10T14:56:34","modified_gmt":"2020-07-10T17:56:34","slug":"arab-chamber-creates-womens-committee","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-chamber-creates-womens-committee\/","title":{"rendered":"Arab Chamber creates women\u2019s committee"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Arab Brazilian Chamber of Commerce<\/strong> has created a women\u2019s committee to build rapport between Brazilian and Arab women. Called \u201cWAHI \u2013 Women who Inspire,\u201d the committee will be launched next Wednesday (15) during the online conference that will feature talks by businesswomen from the two regions.<\/p>\n

The committee aims at making Arab and Brazilian women know each other, share experiences in their areas of expertise and do business among them, as well as inspiring them to achieve and innovate even more in their lives. The word wahi (Women\u2019s Achievements High Inspiration) is Arabic for \u201cinspiration.\u201d<\/p>\n

\u201cEven in so different cultures, we have similar stories, share common challenges, are leaders, inspiring women, mothers, housewives, businesswomen, executives, and these multiple roles ultimately give us a more genuine, authentic leadership,\u201d Alessandra Frisso, chair at the committee and director at H2R Pesquisas, an Arab Chamber member, told ANBA.<\/p>\n

The committee is chaired by Frisso and has as directors civil engineer Claudia Yazigi Haddad, historian Silvia Antibas, and executive Janine Bezerra de Menezes. The team also features Arab Chamber employees Daniella Leite, Fernanda Baltazar, T\u00e2mara Machado, Isaura Daniel, Karina Cassapula, Ana Cristina Oliveira, and Marina Sarruf.<\/p>\n

\u201cThe women are helping each other, so if I want to sell cosmetics and, on the other end of the committee, a woman buys cosmetics, there we have a link for a stronger relation. The committee will connect Arab and Brazilian businesswomen,\u201d Haddad said on one of the works to be developed by the committee.<\/p>\n

Menezes says that the initiative will inspire the entrepreneurship and present opportunity for both Arab and Brazilian women across several industries, including culture and social responsibility. \u201cIt will include initiatives and activities that will contribute to bring our countries closer together and strengthen the friendship between our peoples,\u201d she says.<\/p>\n

Although focused on bringing businesswomen together, the group will not be limited to that. \u201cWe\u2019ll also look at the cultural interchange in the committee. Culture has always been an important way of expression for both Arab and Brazilian women. The art\u2019s nuances subtly reveal their way of seeing life,\u201d Antibas says.<\/p>\n

The idea for the committee started being developed halfway through last year from a demand by the current Arab Chamber leaders. In 2019, Haddad and Frisso participated in the Business Women of Egypt Forum, hosted by Business Women of Egypt 21 (BWE21). The goal was getting to know and learn with the Egyptian women\u2019s experience.<\/p>\n

\u201cThe Arab women are taking over very important geopolitical leaderships, with great executives chairing international companies. The Brazilian women are also chairing multination companies. The women\u2019s power is echoing across the world,\u201d Frisso said, pointing out the women\u2019s role as presidents of countries in the fight against the COVID-19 pandemic. \u201cThey have managed to lead their countries in a very complex time of daily challenges,\u201d she says.<\/p>\n

Frisso recounts that, in the Egypt forum, they could see the outreach that a women\u2019s committee could have since it is a cross-cutting issue. Although there are several initiatives of women\u2019s groups in Brazil and elsewhere, WAHI will have a particularity. \u201cOur singularity is being a committee made up by Arab and Brazilian women. That is this committee\u2019s uniqueness, and we will address all challenges that the two sides face,\u201d Frisso said.<\/p>\n

The rapport with the Arab women will be based on three pillars, as determined by the committee: support of the economic development of women, cultural promotion and interchange, and social responsibility and market. \u201cBut the first role of this committee is raising awareness on the lifestyle, habits and challenges of Arab and Brazilian women, bringing them up for both sides, to demystify them,\u201d Frisso said on the perspective of a more reciprocal knowledge.<\/p>\n

Frisso says that, for H2R, becoming an Arab Chamber member meant discovering a whole new world and a great learning experience. H2R is a research institute that develops studies on behavior and consumer insights. \u201cI started connecting with a very different, surprisingly beautiful culture, of very strong values, family values, with very strong women,\u201d she says.<\/p>\n

Later on, the women\u2019s committee will open for new members, at first for women at other Arab Chamber member companies, both from Brazil and the Arab countries, then for other women that share the goals set. One goal is attracting and talking with young businesswomen, who the leaders believe will have much to contribute.<\/p>\n

Board members<\/strong><\/p>\n

The committee\u2019s chairwoman, Frisso, has a degree in Dentistry but around 20 years ago started studying administration and strategy abroad and working in business consultancy and now research. Menezes is marketing and strategy director at Arab Chamber, having studied in Brazil, Europe and Asia, and worked as an international marketing and foreign trade executive in consulting firms, multinationals, agribusiness companies, and the government, in Brazil and elsewhere.<\/p>\n

Haddad is technical manager at Construtora Yazigi, where she currently works in the supervision of works, and has been part of the Arab Chamber board for two years. Her father, Walid Yazigi, was president of the organization, and her grandfather, Jos\u00e9 Yazigi, was one of its founders. Antibas is cultural director at Arab Chamber and received the 2019 UNESCO-Sharjah Prize for Arab Culture. A curator with a vast experience and research in culture, she worked for over 36 years at the Secretariat of Culture of the State of S\u00e3o Paulo.<\/p>\n

The members of the committee spearheaded a recent initiative of the Arab Chamber to help fight the coronavirus pandemic. They lead a fundraising campaign. \u201cBecause of the pandemic, we ended up moving into another area, which is solidarity,\u201d Haddad said. The group organized the campaign and distribution of products to hospitals.<\/p>\n

Soon you will see more information on ANBA about the webinar\u2019s content and the launch of the committee.<\/p>\n

\n

Pictured above, from right to left, Antibas, Menezes, Haddad, and Frisso.\u00a0<\/em><\/p>\n<\/div>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Marina Sarruf\/Arab Chamber<\/div>\n","protected":false},"excerpt":{"rendered":"

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