{"id":277965,"date":"2020-08-05T16:18:56","date_gmt":"2020-08-05T19:18:56","guid":{"rendered":"https:\/\/anba.com.br\/?p=277965"},"modified":"2020-08-05T17:33:41","modified_gmt":"2020-08-05T20:33:41","slug":"book-deals-with-the-human-side-of-internationalization","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/book-deals-with-the-human-side-of-internationalization\/","title":{"rendered":"Book deals with the human side of internationalization"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Brazilian publishing house \u00c9vora released late last July the book Sem fronteiras para o sucesso<\/em> (No borders to success), a guide on internationalization that includes content regarding Arab markets. Written by business administrator and international marketing and psychoanalytic semiotics specialist Rodrigo Solano, the book is intended as an educational, hands-on guide, introducing professionals and entrepreneurs to internationalization as a means for businesses to set themselves apart and grow.<\/p>\n

According to Solano, the book prioritizes the human aspects of internationalization. \u201cIt\u2019s not about a department or a business that spontaneously begins to export; it\u2019s about people putting their minds to going international,\u201d he argues. One of the aspects covered in the book is the structuring of thinking towards an international mindset, which entails cultural intelligence. \u201cWe cannot say that two people in any one country have the exact same culture,\u201d says Solano.<\/p>\n

To allow readers to deal with these cultural peculiarities, the author introduces psychoanalytical semiotics. \u201cBut it\u2019s all laid out in a simple way, to help with our day-to-day communication,\u201d Solano explains. Psychoanalytic semiotics, also known as the \u2018clinic of culture,\u2019 is a field of knowledge occupied with communication in light of the psyche in the context of contemporary culture.<\/p>\n

The book also covers business plans for would-be exporters, tourism-related businesses, and foreign trade operations. Topics here include how to plan objectively towards a successful project, why internationalization leads to success, what kinds of knowledge are required in going international, and how to sell products abroad.<\/p>\n

The author boasts expertise in Arab markets, which he addresses in the book. \u201cArab countries are of the utmost importance when it comes to the internationalization of Brazilian enterprises. In the book, I mention the relevance of Arab markets and culture and the differences and similarities between Arabs, Persians, Turks and Muslims, which some may still find confusing. Having that public figured out is a huge step forward, planning-wise,\u201d Solano told ANBA.<\/p>\n

The author had an eight-year stint working at the Arab Brazilian Chamber of Commerce (ABCC). His book cites the ABCC as a source of information and the go-to organization for supporting business development across Arab countries. He said he values and holds dear the culture and the workings of the business environment of Arab markets. \u201cI am particularly appreciative of the Arab world and the Arab Chamber,\u201d says Solano.<\/p>\n

Solano holds a degree in business administration with an emphasis in foreign trade. He has also completed an MBA and majored in international marketing and psychoanalytic semiotics from the Clinic of Culture at Pontif\u00edcia Universidade Cat\u00f3lica (PUC) in S\u00e3o Paulo. Additionally, he is a researcher into intercultural communication in international business with Faculdade C\u00e1sper L\u00edbero.<\/p>\n

Since 1998, Rodrigo Solano has been working alongside chambers of commerce, industry-specific organizations and government entities, particularly in market development and corporate training projects. He is a member of the United States-based Language Creation Society, a partner and consultant with Think Global, and a speaker in courses, seminars and workshops on international business.<\/p>\n

The 256-page book is available from the \u00c9vora<\/a> website.<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2018Sem fronteiras para o sucesso\u2019 got released by publishing house \u00c9vora late last July. It teaches readers to deal with different cultures in business internationalization and includes content on Arab markets.<\/p>\n","protected":false},"author":1455,"featured_media":277953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[16527,16519,16001,16526,16525,15370,16528,16520],"class_list":{"0":"post-277965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-editora-evora-en","9":"tag-editora-evora","10":"tag-internationalization","11":"tag-no-borders-to-success","12":"tag-psychoanalytic-semiotics","13":"tag-rodrigo-solano-en","14":"tag-sem-fronteiras-para-o-sucesso-en","15":"tag-semiotica-psicanalitica"},"wps_subtitle":"\u2018Sem fronteiras para o sucesso\u2019 got released by publishing house \u00c9vora late last July. It teaches readers to deal with different cultures in business internationalization and includes content on Arab markets. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/277965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=277965"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/277965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/277953"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=277965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=277965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=277965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}