{"id":279557,"date":"2020-09-01T19:02:52","date_gmt":"2020-09-01T22:02:52","guid":{"rendered":"https:\/\/anba.com.br\/?p=279557"},"modified":"2020-09-01T19:02:52","modified_gmt":"2020-09-01T22:02:52","slug":"brazilian-jewelry-curation-company-sets-its-sights-on-arabs","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-jewelry-curation-company-sets-its-sights-on-arabs\/","title":{"rendered":"Brazilian jewelry curation company sets its sights on Arabs"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazil-based company Julls curates fine gold and precious stone jewelry from some 20 auteur shops in Brazil, which it supplies to countries including the United States, England, the Netherlands, Mexico, and Puerto Rico. Now, it\u2019s setting its sights on the Arab market, with plans to have a trunk show in Bahrain before the end of this year.<\/p>\n

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Debora (R) and her partner Camilla Guimar\u00e3es<\/figcaption><\/figure>\n

Partners Camilla Guimar\u00e3es and Debora Lucki created Julls<\/a> in 2015. Lucki spoke with ANBA over the phone. They started out by hosting trunk shows for buyers in New York.<\/p>\n

\u201cThis is a very assertive format, because buyers realize that they\u2019re looking at cream-of-the-crop items that have already been curated. We shorten the distance between brands and buyers and we do most of the heavy lifting. We also handle exports, driving down costs for jewelers,\u201d she said.<\/p>\n

According to Lucki, London points of sale such as Net-a-Porter get lots of Arab shoppers. \u201cWe realized over the years that the premier shopping spot for Arab countries is England. That\u2019s the birthplace of all their trends,\u201d she said.<\/p>\n

Through these sales to buyers in Bahrain and Dubai and Abu Dhabi, in the United Arab Emirates, she became aware of Arab shopping behavior. \u201cThey will usually buy large earrings with colorful, sculpted precious stones featuring flower and nature motifs,\u201d Lucki explained.<\/p>\n

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Pieces feature gold and precious stones<\/figcaption><\/figure>\n

She recalled an Arab buyer who purchased several pieces at once. \u201cWe learned that he had many wives and had to get one for each of them. The behavior is different, and so we began to fine-tune our prices and style to cater to that market,\u201d she said.<\/p>\n

Lucki said Arab consumers enjoy being well treated, so even the websites provide personal shopper services, with salespersons speaking directly with each client.<\/p>\n

She also said that in her experience, Arabs tend to favor exclusive items. \u201cBig pieces featuring rare stones or large gemstones, and different color tones in one piece, like emerald, sapphire and ruby. They are a high-purchasing public who are into precious stones,\u201d she noted.<\/p>\n

A represents brands including Dorion Soares, Ruth Grieco, Daniela Norinder, Aron Hirsch, and Carolina Neves. Fine jewelry designates gold items with precious stones. Standout Brazilian stones include colorful gems, like topaz, quartz and emerald, which are highly sought-after internationally, according to Lucki.<\/p>\n

Bahrain<\/strong><\/p>\n

She\u2019s been considering having a trunk show in Bahrain for a long time now, but plans got delayed by the pandemic. Still, she\u2019s hoping to ship out about 50 pieces this year.<\/p>\n

\u201cWe\u2019re not going to Bahrain ourselves. We\u2019re just sending out some 10 pieces each from 5 different brands via a valuables transportation company to get a feel for the market,\u201d she said.<\/p>\n

In conversations with a showroom in Bahrain, Lucki realized Arab shoppers need to know and trust their brands. \u201cYou need a bit of steadiness. They need someone they trust to introduce them to the brands, so we are partnering up with a showroom to that end.\u201d<\/p>\n

Aside from large pieces and precious stones, Lucki also intends to feature jewelry for everyday use. \u201cPeople at these points of sale have also shown interest in lighter, fun pieces to wear on a daily basis,\u201d she said.<\/p>\n

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Pieces are curated from 20 independent jewelers<\/figcaption><\/figure>\n

Julls would like to step up sales in Arab countries, but it\u2019s taking its time. \u201cWhen it comes to that market you need to take it slow. We are super interested in building up and exploring the brands on that market. We want to expand, to see what are the better solutions for getting into the market. We want to get it right. Doing it the wrong way can compromise expansion in the medium term, so we\u2019re taking it slow and experimenting,\u201d she said.<\/p>\n

Julls usually hosts three to four showrooms a year in different countries. The pandemic prompted it to create online road shows. \u201cWhat we do is create online material. It\u2019s a bit different. We\u2019re getting results, but things are a bit slow right now because of the pandemic,\u201d she said.<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Julls exports fine jewelry by Brazilian designers to the United States, United Kingdom, Netherlands, Mexico and Puerto Rico. Now, it is planning a trunk show in Bahrain before the year ends.<\/p>\n","protected":false},"author":2305,"featured_media":279541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,114],"tags":[16978,16967,16979,14428,16975,6322,16977,16976,16970],"class_list":{"0":"post-279557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-news","9":"tag-camilla-guimaraes-en","10":"tag-debora-lucki","11":"tag-debora-lucki-en","12":"tag-gold","13":"tag-jewel","14":"tag-jewelry","15":"tag-jewelry-curation","16":"tag-precious-stone","17":"tag-topazio"},"wps_subtitle":"Julls exports fine jewelry by Brazilian designers to the United States, United Kingdom, Netherlands, Mexico and Puerto Rico. Now, it is planning a trunk show in Bahrain before the year ends.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/279557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=279557"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/279557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/279541"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=279557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=279557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=279557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}