{"id":281040,"date":"2020-09-28T13:30:31","date_gmt":"2020-09-28T16:30:31","guid":{"rendered":"https:\/\/anba.com.br\/?p=281040"},"modified":"2020-09-28T13:32:35","modified_gmt":"2020-09-28T16:32:35","slug":"brazilian-cosmetics-company-gets-halal-certification","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-cosmetics-company-gets-halal-certification\/","title":{"rendered":"Brazilian cosmetics company gets halal certification"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Brazilian company Ad\u00e9lia Mendon\u00e7a Cosmetics has achieved Brazil\u2019s first halal certification in the cosmetics sector. The 16-year-old company now focus on expanding its business into the Arab countries. The certification applies for all lines produced by the company, whose portfolio features 150 items manufactured in its own factory. The company plans on exporting up to 15 products from different segments to three Arab countries.<\/p>\n

Ad\u00e9lia Mendon\u00e7a Cosmetics specializes in skin products and is family-run. Its work covers cosmetics research and creation as well as their manufacture and trade. The products are divided in professional lines, which are sold to clinics and spas, and items for the final consumer.<\/p>\n

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The company’s factory is based in Minas Gerais<\/figcaption><\/figure>\n

The plan to invest in the Arabs and the halal certification came up four years ago, during the travels of the company\u2019s founder, the matriarch of the Mendon\u00e7a family. \u201cI\u2019ve been to some Arab countries, such as the UAE and Oman, where I did internships in beauty clinics. I love that region. During these travels to the Arab and Muslim countries, I learned about halal certification. And I sought to find out if there was one for cosmetics,\u201d said Adelia, who has been a beautician and cosmetologist for 40 years.<\/p>\n

To achieve the certification, the company commissioned the Arab Brazilian Chamber of Commerce<\/strong> (ABCC), which it is a member of, to develop a market study and followed the procedures to be certified by Cdial Halal. The entire process occurred during the pandemic, and the sending of documents and inspection were online. \u201cFollowing the ABCC\u2019s advice, we are starting with few items. They have to be captivated by our products, and we must try and persuade them, we must develop strategies to make them love our products,\u201d she explained.<\/p>\n

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Businesswoman Jacqueline Mendon\u00e7a is ahead of business operations.<\/figcaption><\/figure>\n

In addition to Ad\u00e9lia, the company features her two daughters leading the research and business operation departments. \u201cWe are proud to have our own factory. We are involved in every process and, when necessary, we adopt a hands-on attitude,\u201d Ad\u00e9lia Mendon\u00e7a Cosmetics COO Jacqueline Mendon\u00e7a said.<\/p>\n

Jacqueline believes that innovation is in the DNA of the company, which works with 400 raw materials and has developed 150 products. Out of them, the company is selecting 15 items for breaking into three Arab countries. \u201cWe\u2019re fascinated with the Arab people. We see similarities between them and the Brazilian people, and we\u2019d love to research that,\u201d the COO said.<\/p>\n

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Joielle Mendon\u00e7a is the head of research and development<\/figcaption><\/figure>\n

The executive says that, as in other sectors of the economy, the pandemic has impacted the daily life of the company, but it is trying to see it from another angle. \u201cIf it wasn\u2019t for the pandemic, we\u2019d be at a more advanced stage, but I\u2019m down to earth and very optimistic. Everyone must reinvent themselves. I accept this with all my heart. We must be prepared for the fall and be able to get up again. This year the certification has made us super happy already. We are going on and resuming contacts,\u201d the COO finished.<\/p>\n

More than four decades in beauty<\/strong><\/p>\n

Ad\u00e9lia Mendon\u00e7a Cosmetics started from a personal quest of its founder. Born in Dores do Indai\u00e1, where the company\u2019s factory is based, Ad\u00e9lia has worked with beauty for 46 years, and her interest started early. \u201cWhen I was a teenager, I had acne. I moved to Goi\u00e2nia to study and was eager to get rid of the acne. I\u2019ve done several treatments. Until I found two beauticians that came from S\u00e3o Paulo and was treated by them. They told me they would start a beauty school in the city, so I went there and met the owner, who lived between France and Brazil. I did the course and was the only one to work in the industry,\u201d Ad\u00e9lia said.<\/p>\n

When working with a dermatologist, she realized that the Brazilian products didn\u2019t have the quality she looked for and that she needed to research products and knowledge abroad. After studying in Argentina, Ad\u00e9lia came back to Brazil and used her savings to go to France, where she discovered the product that would change her career. \u201cI went to take a course in France, and a professor said he had a product line that featured 28 botanical extracts in just one product. And I thought, \u2018That\u2019s it! I need that,\u2019\u201d she said about the novelty of having several actives in just one product. Ad\u00e9lia believed this was also the chance to treat more than one problem at once.<\/p>\n

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The company’s founder, Ad\u00e9lia Mendon\u00e7a, has worked in beauty for more than 40 years.<\/figcaption><\/figure>\n

The Brazilian spent 16 years traveling to France for periods of three to six months, where she developed researches and products in the school lab. She intended to manufacture cosmetics that met the needs of the skins in her home country. \u201cI learned about cosmiatry, where you have a single formula with a pool of actives in high concentrations to meet the needs of the Brazilian skin, which can be eight to 10 times thicker than the European, due to its genetics. Brazil has mixed-race skins. I went to study our background and saw that a single skin showed spots, acne, open pores, and dehydration. That made me super intrigued. I realized I could have one product that treated every disfunction of the Brazilian skin. That was a turning point for me,\u201d she said.<\/p>\n

After developing 37 products abroad, the Brazilian realized it was time to create her own factory based on her hometown. The company still has its model clinic there, where Ad\u00e9lia continues to give private sessions. \u201cI intend to continue with all that. The goal is growing always, expanding the company into other countries. On the website, the ecommerce, people learn about us, but my goal is having a great market. While I\u2019m alive, I\u2019ll keep fighting,\u201d the 66-year-old businesswoman said.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

The 16-year-old company Ad\u00e9lia Mendon\u00e7a Cosmetics now focus in expanding its business into the Arab countries. The brand got a certification for all its products in September.<\/p>\n","protected":false},"author":2324,"featured_media":281096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,114],"tags":[17334,17333,2149,33010,13204,15786,9550],"class_list":{"0":"post-281040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-news","9":"tag-adelia-mendonca-cosmeticos-en","10":"tag-adelia-mendonca-cosmetics","11":"tag-certification","12":"tag-cosmeticos-en-2","13":"tag-cosmetics-en","14":"tag-halal-en-2","15":"tag-halal-en"},"wps_subtitle":"The 16-year-old company Ad\u00e9lia Mendon\u00e7a Cosmetics now focus in expanding its business into the Arab countries. The brand got a certification for all its products in September.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/281040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=281040"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/281040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/281096"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=281040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=281040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=281040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}