{"id":281439,"date":"2020-10-05T16:45:15","date_gmt":"2020-10-05T19:45:15","guid":{"rendered":"https:\/\/anba.com.br\/?p=281439"},"modified":"2020-10-05T16:45:15","modified_gmt":"2020-10-05T19:45:15","slug":"arab-brazilian-chamber-forum-to-feature-innovative-format","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-brazilian-chamber-forum-to-feature-innovative-format\/","title":{"rendered":"Arab Brazilian Chamber forum to feature innovative format"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Arab Brazilian Chamber of Commerce<\/strong> (ABCC) will resort to innovation to host the Economic Forum Brazil & Arab Countries from October 19 to 22. The event will feature two different areas: a plenary and an exhibition at which for businesspeople to connect. The plenary will employ digital tools in a television-like format. The exhibition will offer navigability, with ten different tools for users to interact. Participants with access to 3D goggles and a smartphone will enjoy an even more immersive and real experience.<\/p>\n

\"\"<\/a>
The Forum in 2018: Arabs and Brazilians come together<\/figcaption><\/figure>\n

The biennially-held forum has become the place par excellence for Arabs and Brazilians to meet. The coronavirus pandemic prompted the ABCC to go the digital route this year. ABCC president Rubens Hannun said that since no travel will be required, an even broader audience will be able to attend, even in Arab countries not as closely connected with Brazil, like the Comoros and Somalia, as well as elsewhere in the world.<\/p>\n

The discussion forum will bear no resemblance to the window-based environment often seen in webinars, said the plenary\u2019s art and project director Sandro Vieira (pictured above<\/em>). He combined his expertise in TV shows and virtual events to design the environment. Vieira believes the result ranks among the ten best such designs in the world right now.<\/p>\n

The artfully designed setting will see some panelists speak from a studio, featuring multiple cameras and perspectives, with safety measures in place to prevent infection by Covid-19. The background will feature the Forum logo and arabesque patters. \u201cWe created an enthralling design that we might have been unable to accomplish in the real world. The virtual realm allows you to take flight,\u201d he told ANBA.<\/p>\n

The platform\u2019s developers will even work on matching up the visual and aesthetical identities of speakers\u2019 text presentations. Experts and authorities in different cities and countries will be set against backdrop designs, as cameras go back and forth between the content and the panelists.<\/p>\n

The event will open with a quick artist performance incorporating virtual resources to trace back the history of Arab immigration in Brazil, the adaptation into society, the creation of the ABCC, its work and its international reach. \u201cThe event will address some very dense subjects, so this will start the day with some energy,\u201d Sandro Vieira explains.<\/p>\n

He remarks that although there are some good events out there, this particular project is about the viewer\u2019s experience, with multiple attention-grabbing tools. \u201cWe have to be one of the ten best events in the world, because of the cutting-edge format. What we are doing online is much closer to television than it is to other internet events.\u201d And this is without a major budget, in keeping with the austerity that the times require.<\/p>\n

Vieira is an art director with 25 years of experience, and the owner of Tailored, a creative development and art direction laboratory. Many of the pre-pandemic, real-life events he worked on were also airing online, which gave him some additional experience. Vieira has a team working the Forum, led by executive producer Gil Martins and technical director Mauricio Lomaski. The Forum will incorporate multiple technologies into one single platform.<\/p>\n

Interactive exhibition<\/strong><\/p>\n

The Forum\u2019s exhibition area will be a 3D environment featuring design by Aldo Cappucci Filho of the agency Wiym. Virtual stands will feature Arab and Brazilian sponsor companies, plus an ABCC area and a virtual caf\u00e9. Everything will be interactive. Viewers can navigate the environments to look at what is on showcase, go into available spaces, and connect or schedule to connect with whoever they want.<\/p>\n

\"\"<\/a>
Cappucci: award-winning stand designer<\/figcaption><\/figure>\n

Cappucci designed the ABCC stand at last year\u2019s Apas Show, which won an award for Best International Stand. His virtual exhibition design for the Forum features some elements from the award-winning stand, like mashrabiya and mosaics, in addition to the Forum logo. The environment is permeated by modern Arab architecture, with sinuous shapes and stand tops reminiscent of Arab scarves and desert dunes. He drew inspiration from the work of Iraqi architect Zaha Hadid. Brazilian features include wood, stone details in shelves, and gold.<\/p>\n

Interaction tools are aplenty. Users can check out the stands, access glass displays, see details for each product, download presentations, videos and catalogs, and interact with attendants. Possibilities vary according to the packages purchased by exhibitors. The ABCC stand will feature tables where viewers can schedule a meeting with staff. Also featured will be a \u201cMessage from the President.\u201d Viewers at the caf\u00e9 will also be able to interact with one another.<\/p>\n

Cappucci explains that his concern was to enable users to share information and interact quickly, from anywhere and using tablets, cell phones or computers. He avoided using tools that are \u201cvery dense and heavy, requiring appropriate equipment and internet speed.\u201d The 3D exhibition was created by combining multiple tools.<\/p>\n

The environment feels highly immersive. Users with a smartphone and compatible 3D goggles will get a very convincing reality-like experience. All it takes is to click on an icon on the bottom left corner of the page. Not all links are active in this format. The event can be navigated without goggles and on any equipment \u2013 it will still feel real.<\/p>\n

Quick facts<\/strong><\/p>\n

Brazil & Arab Countries Economic Forum
\nOctober 19-22, 2020
\nPanels: 9am-1:30pm (8:30am on the 19th<\/sup>)
\nExhibition: 8:30am-6pm
\nClick here to register<\/a><\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n
Rodrigo Rodrigues\/ABCC<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

The Economic Forum Brazil & Arab Countries taking place from October 19 to 22 will bring television standards to the virtual world. Its exhibition and business areas will boast a navigable platform offering numerous possibilities of interaction.<\/p>\n","protected":false},"author":1455,"featured_media":281398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13819],"tags":[9859,17413,4639,17206,13553,17407,17414,17415,17416],"class_list":{"0":"post-281439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brazil-arab-countries-forum","8":"tag-arab-chamber-en","9":"tag-aldo-cappucci-filho-en","10":"tag-camara-arabe-en","11":"tag-economic-forum-brazil-arab-countries","12":"tag-forum-en","13":"tag-sandro-vieira","14":"tag-sandro-vieira-en","15":"tag-tailored-en","16":"tag-wiym-en"},"wps_subtitle":"The Economic Forum Brazil & Arab Countries taking place from October 19 to 22 will bring television standards to the virtual world. Its exhibition and business areas will boast a navigable platform offering numerous possibilities of interaction.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/281439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=281439"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/281439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/281398"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=281439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=281439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=281439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}