{"id":282133,"date":"2020-10-16T14:57:21","date_gmt":"2020-10-16T17:57:21","guid":{"rendered":"https:\/\/anba.com.br\/?p=282133"},"modified":"2020-10-16T14:57:21","modified_gmt":"2020-10-16T17:57:21","slug":"qualita-group-plans-to-sell-natural-rock-to-the-arabs","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/qualita-group-plans-to-sell-natural-rock-to-the-arabs\/","title":{"rendered":"Qualit\u00e1 Group plans to sell natural rock to the Arabs"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Qualit\u00e1 Group, a company with over 30 years of experience in ornamental natural rocks, is planning to break into the Arab market. Its Esp\u00edrito Santo\u2019s branch is focused on exporting natural rocks such as granites, marbles and quartzites and has become a member of the Arab Brazilian Chamber of Commerce<\/strong> (ABCC) earlier this year.<\/p>\n

\u201cWe want to break into the Arab countries. We saw that these products are lacking there, and they import a lot. We believe this has a great potential as we work with exotic and super exotic materials. We want to take these rocks to the Arabs. We are a high value-added rocks boutique,\u201d Qualit\u00e1 Group<\/a> marketing manager Paula Oliveira told ANBA.<\/p>\n

\"\"
The Esp\u00edrito Santo\u2019s branch is solar powered<\/em><\/figcaption><\/figure>\n

The brand\u2019s portfolio features over 30 natural rocks, and its annual production is 220,000 square meters of blocks of natural rocks. To reach this volume, Qualit\u00e1 does everything from mining to processing the rock plates from its own deposits and quarries. Its quarries are scattered across Brazil, and the largest ones are in Bahia, Minas Gerais, and Paran\u00e1.<\/p>\n

Since the pandemic started, the company even decreased its workload by half but soon resumed 100% of its operations. \u201cThe construction market is on the rise, as everyone is renovating. That is surely because, since everyone is at home, they end up renovating the space. We have seen a very large demand, particularly since June,\u201d Oliveira said.<\/p>\n

Qualit\u00e1 expects that the excellent phase of the industry may translate into the company\u2019s expansion into the Middle East. \u201cWe know there are many opportunities in the Arab countries. And we want to take the variety that Brazil can offer as a leading natural rock producer and exporter. We have to show that Brazil\u2019s rock industry is very strong, with an abundance of diversity and quality,\u201d the manager explained.<\/p>\n

Besides investing in equipment to ensure quality and the high level of finishing of the pieces, the company also focus on sustainability. The plant reuses water, recycles solid waste, and most recently it has started operating with 70% of its own solar power.<\/p>\n

Qualit\u00e1 Group is an exhibitor at the Economic Forum Brazil & Arab Countries, which the ABCC will host online from October 19 to 22. To participate in the event and visit the e-booth of Qualit\u00e1 and other Brazilian and Arab exhibitors, you have to register<\/a> in the platform. The event will also feature a series of panels.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

The Brazilian company does everything from mining the rocks to processing high value-added pieces and now aims at breaking into the Arab market.<\/p>\n","protected":false},"author":2324,"featured_media":282093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[13617,13618,17568,17566,17569,17567,17563,17562],"class_list":{"0":"post-282133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-granites","9":"tag-marbles","10":"tag-natural-rocks","11":"tag-ornamental-rocks","12":"tag-qualita-group-en","13":"tag-quartzites","14":"tag-quartzitos","15":"tag-rochas-naturais"},"wps_subtitle":"The Brazilian company does everything from mining the rocks to processing high value-added pieces and now aims at breaking into the Arab market.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/282133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=282133"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/282133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/282093"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=282133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=282133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=282133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}