{"id":282601,"date":"2020-10-20T21:10:31","date_gmt":"2020-10-21T00:10:31","guid":{"rendered":"https:\/\/anba.com.br\/?p=282601"},"modified":"2020-10-21T18:30:27","modified_gmt":"2020-10-21T21:30:27","slug":"the-future-is-digital-its-real-and-its-here","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/the-future-is-digital-its-real-and-its-here\/","title":{"rendered":"The future is digital, it\u2019s real, and it\u2019s here"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 The future has arrived early as a result of the pandemic. In 2020, virtual meetings, events, trade shows, new business deals and the signing of agreements are taking place within computers. That\u2019s how things will be going forward: an amalgamation of digital and real, according to the speakers in the panel \u201cCEO Talks \u2013 A New Order in International Business,\u201d during the Economic Forum Brazil &amp; Arab Countries hosted by the <strong>Arab Brazilian Chamber of Commerce<\/strong> (ABCC).<\/p>\n<figure id=\"attachment_282576\" aria-describedby=\"caption-attachment-282576\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/geral.png\"><img decoding=\"async\" class=\"wp-image-282576 size-medium\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/geral-300x165.png\" alt=\"\" width=\"300\" height=\"165\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/geral-300x165.png 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/geral-1024x564.png 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/geral-768x423.png 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/geral-1536x845.png 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/geral.png 1908w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-282576\" class=\"wp-caption-text\">CEOs joined panel in online forum<\/figcaption><\/figure>\n<p>Moderated by ABCC Treasury director Nahid Chicani, the online meeting held this Tuesday morning (20) featured UAE-based company Tradeling\u2019s CEO Muhammad Chbib (<em>pictured above<\/em>); the CEO of Lebanon\u2019s Pharmamed, Hanan Saab; and the founder of Brazil\u2019s Digital Strategy Company, Silvio Meira.<\/p>\n<p>Chicani brought up two challenging issues to the panelists: the postponement of Expo 2020, slated for this year in Dubai, until 2021; and the advantages of <a href=\"https:\/\/anba.com.br\/ellos-blockchain-pretende-revolucionar-negocios-com-arabes\/\" target=\"_blank\" rel=\"noopener noreferrer\">blockchain<\/a> technology, which the ABCC is about to roll out.<\/p>\n<p>Chbib said there is \u201cno question\u201d that as soon as treatment for Covid-19 is available, events will resume. However, he notes that it will be a while before fairs, exhibitions, B2B events and conferences get back to speed. \u201cThere will be a combination of actual and virtual events, and in spite of budgetary restrictions, everyone can join online trade shows, because technology will help rebuild relationships at the business and personal levels.\u201d<\/p>\n<figure id=\"attachment_282579\" aria-describedby=\"caption-attachment-282579\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/meira.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-282579 size-medium\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/meira-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/meira-300x200.jpeg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/meira-768x512.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/meira.jpeg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-282579\" class=\"wp-caption-text\">Meira: a future made up of digital, physical and social realms<\/figcaption><\/figure>\n<p>He pointed out that implementation of blockchain technology will add to the new physical and virtual world. After all, he says, blockchain ensures safe transfer and the sharing of information in virtual blocks which connect via cryptography. This technology enables a safer business environment. \u201cWhen international partners are not as familiar with one another as local partners, it\u2019s a different relationship. Blockchain is a facilitator of relationships (by adding safety to transactions)\u201d.<\/p>\n<p>Silvio Meira is of the same opinion. He sees a near future comprised of three dimensions: the digital, the physical, and the social. After all, the \u201csocial\u201d element in human relationships is present in the digital as well as the physical realm. \u201cFor 25 years now, since the advent of the internet, we have been transitioning from physical space to an articulation where the physical is enhanced by the digital. The combination of those two spaces is orchestrated by the social space, and now we have three dimensions: the physical, which already existed; the digital, which has become more relevant to our lives; and the social, which has always been important in our analog lives, to articulate our lives,\u201d he said.<\/p>\n<figure id=\"attachment_282585\" aria-describedby=\"caption-attachment-282585\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/mulher.jpeg\"><img decoding=\"async\" class=\"wp-image-282585 size-medium\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/mulher-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/mulher-300x200.jpeg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/mulher-768x512.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2020\/10\/mulher.jpeg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-282585\" class=\"wp-caption-text\">Hanan stressed the power of technology<\/figcaption><\/figure>\n<p>He also said the implementation of blockchain ensures the safety of information shared by business partners not as familiar with one another. \u201cAs the Arab Chamber creates registers that can be deposited into this infrastructure, they will be documented, and will be unchangeable. I believe that makes for easier, simpler international relations,\u201d Meira said.<\/p>\n<p>Hanan Saab stressed the power of technology to add to global dialogue amid the pandemic, to warn the world about countries that were underequipped to address grave situations, and to help organize the flow of patients to hospitals.<\/p>\n<p>\u201cPatients have avoided going to hospitals out of fear of contracting the coronavirus. Creating clinics apart from the hospitals proved to be the safest practice, and moreover, physicians turned to telemedicine to cater to chronically ill patients so they wouldn\u2019t have to go to the hospital. Besides, telemedicine has helped analyze Covid-19 infection. That relieved pressure on hospitals by limiting exposure and curbing the virus\u2019 spread,\u201d he said.<\/p>\n<p>Check out the full coverage on <a href=\"https:\/\/anba.com.br\/category\/forum-brasil-paises-arabes\/\" target=\"_blank\" rel=\"noopener noreferrer\">ANBA<\/a>.<\/p>\n<p><em>Special report from Marcos Carrieri for ANBA.<\/em><\/p>\n<p><strong>Translated by Gabriel Pomerancblum<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-282572\">Screenshot<\/div>\n<div class=\"credits-overlay\" data-target=\".wp-image-282576\">Rodrigo Rodrigues\/ABCC<\/div>\n<div class=\"credits-overlay\" data-target=\".wp-image-282579\">Rodrigo Rodrigues\/ABCC<\/div>\n<div class=\"credits-overlay\" data-target=\".wp-image-282585\">Rodrigo Rodrigues\/ABCC<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The CEO Talk panel of the Economic Forum Brazil &amp; Arab Countries is discussing a world that\u2019s more connected, and at the same time rife with more interpersonal relationships.<\/p>\n","protected":false},"author":2317,"featured_media":282572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13819],"tags":[17602,17610,13553,17207],"class_list":{"0":"post-282601","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brazil-arab-countries-forum","8":"tag-ceo-talk","9":"tag-ceo-talk-en","10":"tag-forum-en","11":"tag-the-future-is-now"},"wps_subtitle":"The CEO Talk panel of the Economic Forum Brazil &amp; Arab Countries is discussing a world that\u2019s more connected, and at the same time rife with more interpersonal relationships. 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