![\"\"](\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/12\/karenmizuta.png\")
<\/a>\u201cWellbeing has become paramount, and we can use aromatherapy to create rituals at home, with fragrances designed to help people focus on their work, and then to help them relax later in the day,\u201d said Ferreira.<\/p>\n
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- Brazilian cosmetics company gets halal certification<\/a><\/li>\n<\/ul>\n
Market trends also include natural, vegan and organic ingredients like eucalyptus and propolis oils, immunity boosters like ginseng, and antibacterial substances like tea tree oil. There is also a mounting demand for so-called \u2018alternative\u2019 medicine, like Chinese and Ayurveda, which rely on cinnamon, ginger, basil, etc.<\/p>\n
The specialist also said sustainability has become bigger. People want information about companies\u2019 processes and histories, and they are more concerned about packaging. Ferreira noted that brands must tell their story and assert their cultural identities.<\/p>\n
The webinar \u201cShopping trends in prospective target markets: Portugal, France, Egypt, Angola, Morocco and UAE\u201d was hosted by the Federation of Industries of the State of Estado da Bahia (Fieb) in partnership with the Brazilian Network of International Business Centers (Rede CIN).<\/p>\n
![\"\"](\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/12\/danileite-300x171.png\")
<\/a>Daniella Leite went over the services available to Arab Brazilian Chamber members<\/figcaption><\/figure>\n The market potential of Arab countries was discussed by the Arab Brazilian Chamber of Commerce (ABCC)\u2019s Commercial manager Daniella Leite and International Business consultant Karen Mizuta. According to Mizuta, the Middle East\u2019s beauty and personal care market is poised to see average 6.4% annual growth between 2017 and 2025, in which year it may be as big as USD 32.2 billion. The halal market is seen moving USD 52.05 billion around the work in 2025.<\/p>\n
The ABCC executives discussed the halal market and the importance of being halal-certified in order to sell in Arab countries. They also said those countries are big on organic cosmetics, and that Brazil is a strong brand name in that part of the world when it comes to this industry. They went over the services available from the ABCC.<\/p>\n
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- Amid pandemic, Brazilian brand breaks into Jordan<\/a><\/li>\n
- Yemen purchasing Brazilian hair care products<\/a><\/li>\n<\/ul>\n
Speakers also included Commercial Intelligence and International Relations specialist Marina Carrara and the business development consultant Marcelo Vitali, both of whom work for the international business and project development outfit Orbiz. They discussed opportunities and strategies for getting products into target markets.<\/p>\n
According to Carrara, demand from male buyers is picking up in Egypt and Morocco as men shop for personal and skin care products, with growing awareness of exposure to sunlight, and for natural, organic items. In Morocco, argan oil \u2013 a staple of hair product manufacturing \u2013 is widely available.<\/p>\n
The event was moderated by consultant Maur\u00edcio Manfren, a member of the Brazilian Council for Import and Export Companies (CECIEx).<\/p>\n
Translated by Gabriel Pomerancblum<\/strong><\/p>\n
- Yemen purchasing Brazilian hair care products<\/a><\/li>\n<\/ul>\n
- Amid pandemic, Brazilian brand breaks into Jordan<\/a><\/li>\n