{"id":288531,"date":"2021-02-15T07:00:51","date_gmt":"2021-02-15T10:00:51","guid":{"rendered":"https:\/\/anba.com.br\/?p=288531"},"modified":"2021-02-12T19:35:53","modified_gmt":"2021-02-12T22:35:53","slug":"a-brazilian-bets-on-spineless-cactus-exports","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/a-brazilian-bets-on-spineless-cactus-exports\/","title":{"rendered":"A Brazilian bets on spineless cactus exports"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brand Naturayo is betting on a spineless variety of cactus to branch out in foreign markets. The company grows plants including the so-called \u2018Saint George’s sword,\u2019 with an emphasis on native species such as the mandacaru. \u201cWe have succeeded in largescale farming of the spineless mandacaru, which was our biggest asset this last year. It is not available on the international market, and we have been able to get into the United States and European market,\u201d Naturayo<\/a> head Thomas Reeves said.<\/p>\n

The first batches got shipped off this year and reached their destination this month. \u201cIt had been slated for last year, but the pandemic made it harder for us to embark on a project such as this from a logistics as well as a commercial standpoint. But we succeeded in shipping out the first batches, and we are enthused about this product,\u201d said Reeves.<\/p>\n

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The brand grows different species in Cear\u00e1, including Saint George’s sword<\/figcaption><\/figure>\n

The brand had been exporting plants for over 15 years. However, competition from countries such as Thailand grew fiercer in the past few years. Naturayo is hoping to resume sales in countries it already ships product to, and to break into new markets. \u201cWe are improving and getting into new markets. I even went looking for an [Arab] exporter, but to no avail so far. We were in touch with someone in Dubai, but nothing came of it yet due to last year\u2019s issues. it\u2019s a market we have great interest in,\u201d he said.<\/p>\n

Naturayo\u2019s first contact with executives in Dubai came at IPM Germany, an international plant fair. \u201cOur plans include going to a plant show in Dubai as well,\u201d he said.<\/p>\n

Spineless cactus<\/strong><\/p>\n

The spineless mandacaru got detected by the growers in the wild. \u201cWe do not know how this mutation came about, but we saw great potential in it, because indoor plant sales are going strong right now, and spineless plants are really appealing to people with kids, for instance, and really beautiful, from an aesthetic standpoint,\u201d explained Reeves.<\/p>\n

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The spineless mandacaru got spotted and grown in large scale<\/figcaption><\/figure>\n

Despite its growing operations in Cear\u00e1, Naturayo is an affiliate of Veiling<\/a>, a plant and flower cooperative in Holambra, S\u00e3o Paulo, comprising 400 suppliers from across Brazil. Veiling connects growers to major retailers, in brick-and-mortar outlets as well as online<\/p>\n

In 2018, the growers began work on marketing, in addition to showcasing the product at different sites. \u201cWe went to this show [the IPM] with modest expectations, and then people got really enthused about the product. They came over to visit while back when we were developing the product. We realized that this was a really important product.\u201d<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

 <\/p>\n

Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Brand Naturayo\u2019s spineless Mandacaru species from Cear\u00e1, Brazil surprised buyers in the United States and Europe. The next step is to bring the plant to Dubai.<\/p>\n","protected":false},"author":2324,"featured_media":288515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[19149,10642,4641,19148,19150,19151,19147],"class_list":{"0":"post-288531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-cactus","9":"tag-ceara-ar","10":"tag-exportacao-en","11":"tag-holambra","12":"tag-mandacaru-en","13":"tag-veiling-en","14":"tag-veiling"},"wps_subtitle":"Brand Naturayo\u2019s spineless Mandacaru species from Cear\u00e1, Brazil surprised buyers in the United States and Europe. The next step is to bring the plant to Dubai.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/288531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=288531"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/288531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/288515"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=288531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=288531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=288531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}