{"id":291833,"date":"2021-04-22T20:56:34","date_gmt":"2021-04-22T23:56:34","guid":{"rendered":"https:\/\/anba.com.br\/?p=291833"},"modified":"2021-04-27T17:53:03","modified_gmt":"2021-04-27T20:53:03","slug":"rubens-hannun-bids-farewell-to-abcc-presidency","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/rubens-hannun-bids-farewell-to-abcc-presidency\/","title":{"rendered":"Rubens Hannun bids farewell to ABCC presidency"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Businessman Rubens Hannun\u2019s four-year term as president of the <strong>Arab Brazilian Chamber of Commerce<\/strong> (ABCC) ended this Thursday (22). He passed on the presidency to diplomat Osmar Chohfi during a half-in-person, half-online ceremony. <em>Pictured above, Hannun looks at a photo book of his term presented to him as a tribute by ABCC staff.\u00a0<\/em><\/p>\n<p>In his outgoing address, Hannun said he feels he has accomplished his mission and discussed the guidelines that underpinned his presidency and his board\u2019s actions. He said the ABCC\u2019s track record of nearly seventy years enabled the work that was done in the past few years.<\/p>\n<p>Several challenges came up in Brazil\u2019s relations with Arab countries since Hannun\u2019s term began in 2017, including Operation Weak Flesh \u2013 which unveiled irregularities by Brazilian meat packers \u2013, a shift in national politics, and the Covid-19 pandemic.<\/p>\n<p>Operation Weak Flesh prompted the ABCC to create a crisis committee. The organization played an active role in normalizing Brazilian-Arab meat trade by relaying information and making business safe for both sides \u2013 Brazil supplies meat to Arab countries. \u201cWe had to decide very quickly which way to go: to remain passive and watch someone else make history, or to take action and help build that history,\u201d said Hannun.<\/p>\n<p>In every situation that came up, they ABCC worked to cater to the interests of Arabs as well as Brazilians. \u201cWe chose the hard route, the one we\u2019d be held accountable for, the riskier path. But God helped us, and the unity of the board and the staff has been remarkable,\u201d he said regarding the choice to take center stage and actively seek solutions.<\/p>\n<p>The need for novel sources of revenue saw the ABCC \u2013 which had embarked on a process of accepting Brazilian enterprises to become members \u2013 also set out to gain recognition from markets. \u201cWe had to go faster and to work on that recognition,\u201d he said. \u201cThe organization opened a branch office in Itaja\u00ed, Santa Catarina and an international office in Dubai, UAE. It also worked on getting Arab companies to join as members. Hannun said that during these four years, the ABCC also made changes to its structure and its organizational culture.<\/p>\n<p><em>Here\u2019s more on this topic:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/anba.com.br\/en\/arab-chamber-restructures-to-take-on-bigger-challenges\/\" target=\"_blank\" rel=\"noopener\">Arab Chamber restructures to take on bigger challenges<\/a><\/li>\n<\/ul>\n<p>Hannun said the hosting of the 1<sup>st<\/sup> Brazil &amp; Arab Countries Economic Forum in 2018, which was attended by more than 100 Arab businesspeople, was important in getting Arabs to recognize their relevance to Brazil and vice versa. Hundreds of Brazilian entrepreneurs, ministers, and then-president Michel Temer attended the event. The 2<sup>nd<\/sup> Forum, in 2020, was held online due to the pandemic, and it even further cemented relations. Viewership exceeded 10,000.Looking back on his term, Hannun also discussed the ABCC\u2019s growing rapport with the federal government and the fact that vice president Hamilton Mour\u00e3o and minister of Agriculture, Livestock and Supply Tereza Cristina proved to be partners in fostering relations with Arab countries. President Jair Bolsonaro paid a visit to three Arab countries \u2013 Qatar, Saudi Arabia and the UAE \u2013 in November 2019. The ABCC joined along and reached a number of agreements while there.<\/p>\n<p><strong>More challenges<\/strong><\/p>\n<p>Covid-19 brought new challenges. During the meeting, ABCC secretary-general and CEO Tamer Mansour discussed some of the measures put in place to address the pandemic, including a committee established to meet Arab needs, especially regarding food, and to prevent product shortages. \u201cWe got more than 50 Brazilian organizations together,\u201d said Mansour regarding the committee\u2019s work.<\/p>\n<p>Innovation has been rife at the ABCC, which shifted gears towards remote work and kept its certification service running without interruptions. It hosted more than 40 webinars, announced its Ellos digital platform for Arab-Brazilian relations, conducted a survey on the Arab community in Brazil, created the WAHI women\u2019s committee, announced the advent of the Arab House, subscribed to the United Nations Global Compact, and rolled out social responsibility campaigns to support Brazilians through the pandemic and the Lebanese following the Port of Beirut blast, among many other things.<\/p>\n<p>The survey on immigration, whose results were made public last year, is the subject of the book \u201cArab Presence in Brazil,\u201d written by Walid Yazigi, who chaired the ABCC board. Rubens Hannun announced the book\u2019s launch during Osmar Chohfi\u2019s inauguration. Conducted by H2R Pesquisas Avan\u00e7adas and Ibope Intelig\u00eancia, the survey showed that there are 11.6 million Arabs and Arab descendants in Brazil.<\/p>\n<p><strong>Trade<\/strong><\/p>\n<p>The meeting also saw 2020 Brazilian-Arab trade numbers disclosed. ABCC treasurer Nahid Chicani said Arab countries were the third biggest destination for exports from Brazil last year, and second when it comes to agribusiness. Brazilian-Arab trade came out to USD 16.8 billion \u2013 USD 11.4 billion in exports from Brazil, and USD 5.3 billion in exports from Arab countries.<\/p>\n<div class=\"single-entry-summary-post-content\">\n<p>During the ceremony, Hannun was honored with a video featuring testimonials from ABCC staff regarding the last four years, and acknowledgements of his work, which moved him. Words like visionary, determined, creative, innovative and audacious, among many others, were used in describing the outgoing president. He was also given a book with pictures of his story in the ABCC.<\/p>\n<\/div>\n<p><strong>Translated by Gabriel Pomerancblum<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-291849\">Mobilisa<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The businessman ended his four-year stint leading the organization. During the incoming president\u2019s inauguration ceremony, he looked back on the challenges that have been met and overcome.<\/p>\n","protected":false},"author":1455,"featured_media":291849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[9859,14860,16353,4639,26930,8387,10582,20201,14804,6083,20200,11131,20202,12314,9672],"class_list":{"0":"post-291833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-arab-chamber-en","9":"tag-union-of-arab-chambers-en","10":"tag-abcc","11":"tag-camara-arabe-en","12":"tag-camara-de-comercio-arabe-brasileira-en","13":"tag-council-of-arab-ambassadors-in-brazil","14":"tag-ibrahim-alzeben-en","15":"tag-incoming-president","16":"tag-khaled-hanafy-en","17":"tag-league-of-arab-states","18":"tag-new-board","19":"tag-osmar-chohfi-en","20":"tag-qais-sqair-en","21":"tag-rubens-hannun-en-2","22":"tag-rubens-hannun-en"},"wps_subtitle":"The businessman ended his four-year stint leading the organization. During the incoming president\u2019s inauguration ceremony, he looked back on the challenges that have been met and overcome. 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