{"id":292178,"date":"2021-04-30T17:26:24","date_gmt":"2021-04-30T20:26:24","guid":{"rendered":"https:\/\/anba.com.br\/?p=292178"},"modified":"2021-04-30T17:26:24","modified_gmt":"2021-04-30T20:26:24","slug":"piccadilly-has-14-stores-in-kuwait-3-in-saudi-arabia","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/piccadilly-has-14-stores-in-kuwait-3-in-saudi-arabia\/","title":{"rendered":"Piccadilly has 14 stores in Kuwait, 3 in Saudi Arabia"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Brazilian women\u2019s footwear manufacturer Piccadilly<\/a> exports 35% of its output to 100-plus countries, including 12 Arab ones, which take in 12% of total exports between them. The company has 14 dedicated stores in Kuwait and three in Saudi Arabia. Piccadilly plans to increase that share to 15% by the end of the year.<\/p>\n

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Piccadilly supplies 100-plus countries<\/figcaption><\/figure>\n

Established 65 years ago, the company is based in Igrejinha, Rio Grande do Sul. \u201cIt is a very traditional footwear industry enterprise, with a very solid export-oriented culture,\u201d Piccadilly export manager Bruna Kremer told ANBA.<\/p>\n

The company only exports products under its own brand. \u201cWe take great pride in saying that we work under our own brand, unlike other companies that sell in that region, because we\u2019re aware that Brazil has become competitive in private-label demands (supplying product under third-party brands). We don\u2019t do that,\u201d she explained.<\/p>\n

Piccadilly is highly active, especially in Latin America, for logistical reasons, and because it has been here for many years, Kremer said. The manager argues that the strong US dollar is conducive to exports because it makes Brazilian product more competitive.<\/p>\n

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Comfort is a trademark feature<\/figcaption><\/figure>\n

The company began exporting in the 1990s, and by the 2000s it was selling to some Arab countries, and its sales team began joining regional fairs. \u201cPresently, Arab countries are important to us,\u201d said Kremer. The twelve Arab countries Piccadilly sells product to are Kuwait, United Arab Emirates, Saudi Arabia, Bahrain, Qatar, Oman, Algeria, Tunisia, Morocco, Egypt, Lebanon, and Libya.<\/p>\n

Piccadilly makes comfort-oriented, fashion-conscious women\u2019s shoes. \u201cArab women like to dress up, they really care about how they look and they invest a lot in accessories such as purses, perfumes and make-up, and to us that\u2019s great, because we make comfortable heeled shoes,\u201d said Kremer, who also said sneakers \u2013 which the brand also makes \u2013 are on their way up.<\/p>\n

Piccadilly\u2019s biggest competitor in the Arab countries is China, due to logistics as well as prices, said Kremer. \u201cBut our price has been as competitive as China\u2019s since 2019 due to the rising dollar. Besides, Brazilian shoes are more well regarded. They are synonymous with quality and design,\u201d she said.<\/p>\n

Piccadilly sells to importers that distribute the product in the Arab countries. They sell direct to multibrand and dedicated stores.<\/p>\n

These dedicated outlets are not franchisees; they\u2019re owned by partners that envisioned a business opportunity in embracing the brand. \u201cAll we do is come up with a standard layout and provide marketing support with videos and photographs, but it\u2019s not a franchise system\u201d explained Kremer.<\/p>\n

Kuwait<\/strong><\/p>\n

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High heels appeal to Arabs’ tastes<\/figcaption><\/figure>\n

As for having 14 stores in as small a country as Kuwait, Kremer said there aren\u2019t many multibrand \u00a0stores in the country. \u201cWith our branded stores, we also provide better service with trained staff, and clients get access to the entire collection. That\u2019s not the case with multibrand stores, which will only buy some items,\u201d she explained.<\/p>\n

Piccadilly has been in Kuwait for almost 16 years now. The country gets 40% of exports to Arab countries, followed by the UAE at 25% and Saudi Arabia at 10%. \u201cWe move lots of units there. Kuwait is a sales phenomenon, and these great results are a reflection of our local partner, who\u2019s really invested in our brand,\u201d she said.<\/p>\n

Growth<\/strong><\/p>\n

In order to increase exports to Arab countries, Piccadilly intends to explore digital media, among other things. \u201cWe will do it by exploring these outlets and the digital thing, which many clients used to be unaware of, and we saw it become relevant last year and this year. We\u2019ve also seen above-average growth in Morocco and Egypt,\u201d she said.<\/p>\n

In the long run, Kremer said the company plans on opening dedicated outlets in the UAE.<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Arab countries take in 12% of exports by the Brazilian women\u2019s footwear company, whose plans include increasing that share to 15% by the end of this year.<\/p>\n","protected":false},"author":2305,"featured_media":292168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[11910,26544,1867,9600,11627,9552,12625,9558,20338,9595,20337],"class_list":{"0":"post-292178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-arabia-saudita-en","9":"tag-calcados-en-2","10":"tag-footwear","11":"tag-kuwait-en-2","12":"tag-kuwait-ar","13":"tag-marrocos-en","14":"tag-marrocos-ar","15":"tag-morocco-en","16":"tag-piccadilly-en","17":"tag-saudi-arabia-en","18":"tag-womens-shoes"},"wps_subtitle":"Arab countries take in 12% of exports by the Brazilian women\u2019s footwear company, whose plans include increasing that share to 15% by the end of this year. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/292178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=292178"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/292178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/292168"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=292178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=292178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=292178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}