{"id":292445,"date":"2021-05-06T17:46:05","date_gmt":"2021-05-06T20:46:05","guid":{"rendered":"https:\/\/anba.com.br\/?p=292445"},"modified":"2021-05-10T20:14:13","modified_gmt":"2021-05-10T23:14:13","slug":"sustainability-can-ensure-growth-in-brazils-coffee-exports","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/sustainability-can-ensure-growth-in-brazils-coffee-exports\/","title":{"rendered":"Sustainability can ensure growth in Brazil’s coffee exports"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Concerns such as good practices and sustainability ensures a good performance in exports and reduce medium- and long-term production costs. So said green coffee trading company Falcaf\u00e9<\/a> director general Humberto Florezi Filho. His grandfather already worked with coffee, and founded Irm\u00e3os Ribeiro 90 years ago. Six years ago, the company was purchased by Riyadh-based Fal Holdings, one of the largest companies in Saudi Arabia.<\/p>\n

Falcaf\u00e9 produces 5% of its green coffee in its own farms in the state of S\u00e3o Paulo and Minas Gerais and buys the other 95% from small farmers, thus encouraging family farming of these regions.<\/p>\n

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Conservation of the native bush in the farms<\/figcaption><\/figure>\n

Florezi says the trading company has cared for the sustainability of its operations for twenty years. \u201cSustainability and quality have always been major concerns for our management, and we\u2019ve worked on that for twenty years. When we started these projects, it hasn\u2019t such appeal, but we have increased this commitment over the last eight years,\u201d he told ANBA.<\/p>\n

Falcaf\u00e9 uses its two farms as a lab so that it can replicate its successful experiences with small farmers. \u201cWe train farmers so that they can make a conscious, minimal use of pesticides and fertilizers, with a great care with water, since there are many springs in the farms,\u201d Florezi said. He says the work is precautionary. Caring for the land and the water so that there are no plagues and no need for pesticides.<\/p>\n

Santa Isabel farm in Ouro Fino (South Minas Gerais) has 400 hectares, 40% of which is native bush. Monte Verde farm in Carmo de Minas (Mantiqueira de Minas) has 700 hectares and conservates 60% of its native bush. The company\u2019s headquarter is based in Esp\u00edrito Santo do Pinhal, S\u00e3o Paulo.<\/p>\n

Florezi assures that the concern about sustainability, such as conservating the native bush, humane treatment of employees, care with water and minimal use of pesticides, among other practices, positively impacts exports. \u201cBecause the final consumer looks increasingly to know not just quality but if the coffee they are drinking is sustainable, if there\u2019s been slave labor, if the farmer have conservated nature and followed the laws of its country of origin, and this is an increasing concern as a younger population starts to consume, cares more about these issues and seeks out these information,\u201d he said.<\/p>\n

The director said there are worldwide sustainability certifications such as UTZ and Rainforest Alliance, but they are expensive and the small farmer can\u2019t afford them. \u201cBut now the government rans a list of farms<\/a> that have had slave-like labor, an none of these farmers is our supplier,\u201d he emphasized.<\/p>\n

Falcaf\u00e9 sells around 250,000 bags of coffee a year. \u201cWe see ourselves more as service providers than a trading company, considering the training and awareness work we do. We gain the family farmer loyalty with there practices, and the business is eventually cost-effect, and the farmer saves money,\u201d he finished.<\/p>\n

Harvest<\/strong><\/p>\n

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Harvest: Goods practices with employees<\/figcaption><\/figure>\n

The harvest in the regions where Falcaf\u00e9 operates is mostly manual as the regions are hilly. \u201cThis makes the coffee more expensive, but we can get a better quality than in flat lands,\u201d he explained.<\/p>\n

During the harvest in its farms, Falcaf\u00e9 hires outsourced employees and supplies all the gear and required working conditions such as training, transportation, food, safety equipment, and bathroom facilities.<\/p>\n

\u201cA truck carries the employees through the farm so that they can be close to the food supply and the bathrooms,\u201d Florezi said.<\/p>\n

After the harvest, the coffee is put into bags and taken to a processing plant, where it\u2019s cleaned and separated into types. Then it\u2019ll dry in greenhouses with a controlled temperature for seven to fifteen days. Afterwards, the product goes to warehouses, where it\u2019s peeled, selected and standardized as per the taste of the roaster. Finally, it\u2019s exported in 30-kg, 60kg or 1-tonne bags or in 20-feet containers.<\/p>\n

Exports<\/strong><\/p>\n

Exports fetch 90% of the revenue of Falcaf\u00e9, which sales mostly to the United States and European Union but has increasing markets such as South Korea and the Middle East. \u201cThe Middle East is now one of the regions where the coffee consumption grows the most. In Saudi Arabia, it\u2019s grown 20% a year,\u201d said Florezi. Falcaf\u00e9 is a member of the Arab Brazilian Chamber of Commerce<\/strong> (ABCC).<\/p>\n

The top Arab destinations are Saudi Arabia, Egypt, United Arab Emirates, Lebanon, and Jordan.<\/p>\n

The 10% that stays in the domestic market is purchased by popular brands such as Melitta, Pil\u00e3o e 3 Cora\u00e7\u00f5es, as well as large-sized coffeehouse such as Santo Gr\u00e3o, Suplicy Caf\u00e9s Especiais, and Wolff Caf\u00e9.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Brazil\u2019s Falcaf\u00e9 trading company exports all over the world and is focused on the Middle East. The company buys from small farmers and has cared for the environment for over 20 years.<\/p>\n","protected":false},"author":2305,"featured_media":292434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[9803,11910,42017,4641,9561,20415,20416,20414,5476,20417,20418,20419,9595,2299,27364,20313,9579],"class_list":{"0":"post-292445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-egypt-en","9":"tag-arabia-saudita-en","10":"tag-cafe-verde-en","11":"tag-exportacao-en","12":"tag-exports-en","13":"tag-fal-holdings-en","14":"tag-falcafe-en","15":"tag-good-practices","16":"tag-green-coffee","17":"tag-humberto-florezi-filho-en","18":"tag-irmaos-ribeiro-en","19":"tag-ouro-fino-en","20":"tag-saudi-arabia-en","21":"tag-sustainability","22":"tag-sustentabilidade-en-2","23":"tag-trading-en","24":"tag-uae-en"},"wps_subtitle":"Brazil\u2019s Falcaf\u00e9 trading company exports all over the world and is focused on the Middle East. The company buys from small farmers and has cared for the environment for over 20 years.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/292445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=292445"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/292445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/292434"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=292445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=292445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=292445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}