{"id":292606,"date":"2021-05-10T19:29:49","date_gmt":"2021-05-10T22:29:49","guid":{"rendered":"https:\/\/anba.com.br\/?p=292606"},"modified":"2021-05-11T20:07:36","modified_gmt":"2021-05-11T23:07:36","slug":"brazilian-machinery-manufacturer-plans-expansion-to-dubai","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-machinery-manufacturer-plans-expansion-to-dubai\/","title":{"rendered":"Brazilian machinery manufacturer plans expansion to Dubai"},"content":{"rendered":"

S\u00e3o Paulo \u2013 With almost 30 years of expertise, Alitec<\/a>, a Brazilian manufacturer of industrial machinery and equipment, is investing in the Arab market. The brand is ready to export its high-pressure homogenizers, equipment used in different sectors to mix products that are difficult to blend. In addition to its items, Alitec also acts as a sales representative of stainless steel tanks for partner company \u00c1guia Inox.<\/p>\n

The company’s focus is to start its expansion in Dubai, in the United Arab Emirates, then aim for the surrounding region. \u201cIn that region, countries are growing and presenting themselves [more] to the world. We are also thinking about the Emirate of Abu Dhabi, and countries like Bahrain, Qatar, Saudi Arabia, and Egypt,\u201d stated the company’s CEO, Valentim Bonfim de Paula.<\/p>\n

\"\"<\/a>
High-pressure homogenizers can combine difficult-to-mix elements<\/figcaption><\/figure>\n

Operational engineer Bonfim de Paula founded Alitec after working with industrial equipment for years, having held leadership roles, such as production management, and quality control. The engineer born in Rio de Janeiro initially wanted to provide technical consultancy to food companies, but his old contacts in the manufacturing area convinced him to invest in production. \u201cI partnered with another employee and we were already well-known in the industry. We were being sought out to manufacture equipment and we made a project of plants for processing fruits, milk, and soft drinks,\u201d he recalls.<\/p>\n

From then on, Alitec’s focus became the high-pressure homogenizer portfolio. \u201cWe had several requests and started to manufacture the homogenizers. We focused on the equipment that manages to mix through particle integration,\u201d revealed the engineer.<\/p>\n

The company has already sold around 500 high-pressure homogenizers and explains that the equipment’s use cases are very broad. \u201cDifferent industries need this type of machinery, from dairy and cosmetics to pharmaceuticals, exactly due to the challenge in mixing some products,\u201d he explained.<\/p>\n

15 years ago, the business was established in the municipality of Pindamonhangaba, in S\u00e3o Paulo state’s countryside, and received the contribution of the founder’s wife, Maria Jos\u00e9 dos Santos. An experienced salesperson, Santos took over the commercial directorate of Alitec and contacts customers, and negotiates sales.<\/p>\n

\"\"<\/a>
\u00c1guia Inox will be represented in the UAE by Alitec<\/figcaption><\/figure>\n

It was Santos who decided to expand the brand to the Middle East. Since 2019, when Alitec visited the Dubai office of the Arab Brazilian Chamber of Commerce<\/strong>, it began to further assess the region’s market. \u201cI had an intuition about the potential of exporting to [these] countries. When we were in the Emirates, we saw that there was a demand for both our equipment and our representation,\u201d said she, who joined the Arab Brazilian Chamber of Commerce in December 2020.<\/p>\n

With the projected expansion strategy, Alitec signed a partnership to be the representative of \u00c1guia Inox, a company based in the state of Rio Grande do Sul that produces stainless steel tanks with large storage capacity. The represented company’s equipment is also used in industries, especially food, and can be employed in many applications. \u201cWe want to market our products, alongside \u00c1guia Inox’s storage tanks. We saw that this was a very interesting niche,\u201d highlighted Santos.<\/p>\n

The brand is already well-versed in exports, with a presence in different countries in South and Central America. The trade is done generally through direct sales to the customers. With Valentim’s expertise, Alitec wants to follow these steps and prospect for expanding industries in the Arab region. \u201cWe have a great opportunity for development there. It is a very promising place. We hope, in the coming years, to do great business in these countries,\u201d concluded the CEO.<\/p>\n

Contact<\/strong><\/p>\n

Phone \/ WhatsApp: + 55 12 98120-1129
\nEmail: atendimento@alitec.com.br<\/a>
\nFor more information: https:\/\/www.alitec.com.br\/<\/a><\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

With almost 30 years of expertise, Alitec is arriving in the United Arab Emirates. The manufacturer specializes in high-pressure homogenizers. In addition to these machines, it wants to export stainless steel tanks for the food industry.<\/p>\n","protected":false},"author":2324,"featured_media":292582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[20459,33010,13204,9621,9687,10288,4505,20457,20456,10289,37253,20455,20458],"class_list":{"0":"post-292606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-alitec-en","9":"tag-cosmeticos-en-2","10":"tag-cosmetics-en","11":"tag-dubai-en","12":"tag-emirates-en-2","13":"tag-equipment-en","14":"tag-food-industry","15":"tag-high-pressure-homogenizers","16":"tag-homogenizers","17":"tag-machinery-en","18":"tag-maquinas-en-2","19":"tag-pharmaceutical","20":"tag-tanks"},"wps_subtitle":"With almost 30 years of expertise, Alitec is arriving in the United Arab Emirates. The manufacturer specializes in high-pressure homogenizers. In addition to these machines, it wants to export stainless steel tanks for the food industry.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/292606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=292606"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/292606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/292582"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=292606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=292606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=292606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}