{"id":292705,"date":"2021-05-12T15:29:28","date_gmt":"2021-05-12T18:29:28","guid":{"rendered":"https:\/\/anba.com.br\/?p=292705"},"modified":"2021-05-14T14:00:47","modified_gmt":"2021-05-14T17:00:47","slug":"out-of-entrepreneurs-in-brazil-73-make-online-sales","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/out-of-entrepreneurs-in-brazil-73-make-online-sales\/","title":{"rendered":"Out of entrepreneurs in Brazil, 73% make online sales"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Seven out of ten small- and medium-sized enterprises (73%) in Brazil have been making online sales since the novel coronavirus pandemic started. So said a new survey carried out with 508 entrepreneurs in February by credit research company Serasa Experian.<\/p>\n<p>Out of the companies involved in e-commerce, 83.1% intend to keep doing business on the Internet even as the pandemic ends. The most used channels for sales are social media and instant message apps, particularly WhatsApp (72%).<\/p>\n<p>The respondents also revealed that online sales helped them reach different audiences (51% mentioned that), increased the business\u2019 exposure (44.8%) and allowed to reach new regions (34.5%).<\/p>\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-292702\">Marcelo Camargo\/Ag\u00eancia Brasil<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seven out of ten small- and medium-sized enterprises in Brazil have been selling their products online since the pandemic started.<\/p>\n","protected":false},"author":2315,"featured_media":292702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[20497,20498,20496,20493,33904,20495,12171,20494],"class_list":{"0":"post-292705","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-brazil-online-retail","9":"tag-brazil-online-sales","10":"tag-brazilian-retail","11":"tag-entrepreneurs-in-brazil","12":"tag-pequenas-empresas-en","13":"tag-retail-brazil","14":"tag-serasa-experian","15":"tag-small-sized-companies"},"wps_subtitle":"Seven out of ten small- and medium-sized enterprises in Brazil have been selling their products online since the pandemic started.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/292705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2315"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=292705"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/292705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/292702"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=292705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=292705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=292705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}