{"id":294646,"date":"2021-06-18T15:48:23","date_gmt":"2021-06-18T18:48:23","guid":{"rendered":"https:\/\/anba.com.br\/?p=294646"},"modified":"2021-06-22T11:09:47","modified_gmt":"2021-06-22T14:09:47","slug":"fifteen-percent-of-arabs-have-bought-cosmetics-from-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/fifteen-percent-of-arabs-have-bought-cosmetics-from-brazil\/","title":{"rendered":"Fifteen percent of Arabs have bought cosmetics from Brazil"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazilian cosmetics are purchased by many Arab consumers, but there\u2019s room for more. In a warm-up event for a series of B2Bs on the sector on Friday (18), the Arab Brazilian Chamber of Commerce<\/strong> (ABCC) presented figures that show how interesting cosmetic exports can be for Brazil-based companies. The online B2Bs between Brazilian cosmetic exporters and Arab importers will take place from July 5 through 8. Registration is open.<\/p>\n

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Alaa Kara Ali sells products from Brazil<\/figcaption><\/figure>\n

Fifteen percent of the Arab consumers have bought some Brazilian beauty and toiletry product, said ABCC New Business director Daniella Leite based on a survey commissioned by the research firm H2R Pesquisas Avan\u00e7adas. \u201cIt\u2019s a very interesting number that we can step up further,\u201d Leite said. According to the same survey, 45% of the Arab respondents said they would buy Brazilian cosmetics, which shows room for growth.<\/p>\n

Arab businessman Alaa Kara Ali talked during the warm-up event and confirmed the good reputation of toiletry and beauty products from Brazil in the Arab market. Ali is the founder of Metro Brazil, which exports Brazilian products \u2013 including cosmetics \u2013 to Arab countries through an online platform. Ali says the Brazil brand appeals to the Arab market and that clients of the region seek out high-quality items and good customer service.<\/p>\n

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Gomes: Egypt is the largest market among Arabs<\/figcaption><\/figure>\n

ABCC Marketing & Content director Silvana Gomes showed how Brazil currently ranks in the Arab toiletry, cosmetic and perfume market. She said the Arab countries imported USD 8 billion in products of the segment last year, but Brazil accounted only for USD 17 million. The top buyer is France, followed by Turkey, Saudi Arabia, China, and the United Arab Emirates.<\/p>\n

Although the Arabs are the ninth destination of Brazilian exports in the industry, Brazil ranks 38th<\/sup> among the suppliers for the region. Gomes pointed some ways to sell more. She said Egypt is the largest cosmetic markets among the Arabs, fetching USD 5 billion in retail and potentially reaching USD 6.5 billion by 2025. Saudi Arabia comes second at USD 4.3 billion, potentially reaching USD 5.4 billion by 2025.<\/p>\n

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Leite: Arab population is young and highly connected<\/figcaption><\/figure>\n

The largest Arab consumption in the segment is of makeup, accounting for 15%, followed by perfumes at 13%, and intimate hygiene and diapers at 12%. Brazil is well-known in the region for its hair and hair straighteners products, which account for almost all its exports to the Arabs. \u201cIf Brazil diversifies the categories of products, start exporting perfumes and makeups, there\u2019s a great room for growth in these countries as these are the most consumed categories,\u201d Gomes said.<\/p>\n

The ABCC directors told the businesspeople in the warm-up event about the trends in the Arab cosmetic market, such as the search for sustainable products, the value of the halal certification (which proves the cosmetic is fit for Muslim consumption), and the migration of a good part of sales to the e-commerce. \u201cIn the Arab countries, there\u2019s a very large, highly connected young population that purchases online,\u201d Leite said. Gomes added that the recent growth of e-commerce takes places mainly in the UAE.<\/p>\n

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