{"id":294830,"date":"2021-06-23T10:00:41","date_gmt":"2021-06-23T13:00:41","guid":{"rendered":"https:\/\/anba.com.br\/?p=294830"},"modified":"2021-06-23T10:00:41","modified_gmt":"2021-06-23T13:00:41","slug":"saudis-invited-to-visit-coffee-growing-regions-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/saudis-invited-to-visit-coffee-growing-regions-in-brazil\/","title":{"rendered":"Saudis invited to visit coffee-growing regions in Brazil"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Representatives of organizations of Brazil\u2019s coffee sector met online with Saudi importers on Tuesday (22). The meeting was attended by representatives of the Brazilian Coffee Exporters Council (Cecaf\u00e9), Brazil\u2019s Ministry of Agriculture, Livestock and Supply (MAPA), Brazil Specialty Coffee Association (BSCA), and importers Hussain Al Musa and Emad Almasri.<\/p>\n

The institutions have worked on promoting the Brazilians coffee in the Saudi market<\/a>, Cecaf\u00e9 CEO Marcos Matos told ANBA. At the meeting, Matos took the opportunity to invite the importers to visit coffee-growing regions in Brazil, so that they can see up close the daily life of the country\u2019s producers and see the sustainability and high-quality practices of Brazilian coffees.<\/p>\n

\"\"
Brazilians invited traders from Saudi Arabia to visit farms in Brazil in the near future<\/figcaption><\/figure>\n

Brazilians are planning to arrange for the visit of the traders during next year\u2019s season, when the health situation is expected to be better. BSCA director Vanusia Nogueira said the specialty coffee association could help organize the trip to the farms.<\/p>\n

Leading the meeting was Brazil\u2019s agricultural attach\u00e9 in Riyadh, Marcel Moreira Pinto, and the coordinator of Branding and Exporting Culture of the Department of Trade and Investment Promotion (DPR) at MAPA, Carolina Euf\u00eamia Aquino de S\u00e1.<\/p>\n

Saudi preferences<\/strong><\/p>\n

According to the Saudi buyers, the major coffee supplier to the Arab country is now Ethiopia. They pointed out that the fruity and chocolate hints of the African coffee are local preferences.<\/p>\n

Cecaf\u00e9 president Nicolas Rueda believes there\u2019s room to show the diversity of the sensory profile of Brazilian coffees. \u201cWe have the challenge to present the diversity of Brazilian coffees, which we\u2019ll take on gladly, and we\u2019re interested in learning more about the Saudi Arabian market on things such as the importance of small packages for local coffeeshop chains, as well as take this learning from Saudi importers to work on a good promotion based on their guidelines,\u201d Rueda points out.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Mauro Pimentel\/AFP<\/div>\n
Supplied<\/div>\n","protected":false},"excerpt":{"rendered":"

Two Saudi traders had an online meeting with representatives of Brazil\u2019s Ministry of Agriculture, Cecaf\u00e9, and BSCA. The Brazilians invited the Arab buyers to visit the country\u2019s farms next year.<\/p>\n","protected":false},"author":2316,"featured_media":254242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[11910,21753,21754,28142,10669,11894,9805,1916,11393,31004,9595,16017],"class_list":{"0":"post-294830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-arabia-saudita-en","9":"tag-brazils-ministry-of-agriculture","10":"tag-bsca-en","11":"tag-bsca-en-2","12":"tag-cafe-ar","13":"tag-cecafe-ar","14":"tag-cecafe-en","15":"tag-coffee","16":"tag-mapa-en","17":"tag-mapa-en-2","18":"tag-saudi-arabia-en","19":"tag-saudis"},"wps_subtitle":"Two Saudi traders had an online meeting with representatives of Brazil\u2019s Ministry of Agriculture, Cecaf\u00e9, and BSCA. The Brazilians invited the Arab buyers to visit the country\u2019s farms next year.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/294830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=294830"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/294830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/254242"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=294830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=294830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=294830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}