{"id":297734,"date":"2021-08-26T14:20:22","date_gmt":"2021-08-26T17:20:22","guid":{"rendered":"https:\/\/anba.com.br\/?p=297734"},"modified":"2021-08-30T18:38:09","modified_gmt":"2021-08-30T21:38:09","slug":"halal-protein-exporter-invests-in-financial-services","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/halal-protein-exporter-invests-in-financial-services\/","title":{"rendered":"Halal protein exporter invests in financial services"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Ramax<\/a>, an exporter specializing in halal meat, which is suitable for consumption by Muslims, is expanding its business. Since 2018, the brand has been working with financial services. \u201cWe expanded a lot. We grew. We started to operate with other proteins. Today we have sheep, for example. In addition, we are diversifying with financial products and services, mainly for small and medium producers in Brazil,\u201d told ANBA the Lebanese-Brazilian managing partner, Rada Saleh.<\/p>\n

The new products include services by Ramax itself and financial partner companies, consisting mainly of letters of credit and payment of receivables in advance. Saleh explained if a Ramax partner small meat processing company in Brazil needs money to pay a better price on cattle, the brand provides an advance on receivables. With the amount, the slaughterhouse guarantees the product, and the meat is also more affordable for Ramax.<\/p>\n

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Ramax specializes in exporting halal proteins<\/em><\/figcaption><\/figure>\n

\u201cThe cattle breeder benefits by receiving cash, the slaughterhouse benefits by making a good purchase, and we, as a trading company, get good quality meat at an interesting price to operate in foreign markets,\u201d he stated.<\/p>\n

In addition to suppliers, Ramax\u2019s customers can request, for example, a letter of credit. \u201cSince we started to offer this service more effectively, it has only expanded,\u201d said the executive.<\/p>\n

Markets<\/strong><\/p>\n

In addition to expanding services and products, the trading company also increased the number of markets where it operates. For example, in the United States, where it already had an office, the brand also started pursuing a stake in the consumer market. Another new market is Libya. \u201cThe rule for doing business is to have financial and political security. Today we do business even in Libya. \u00a0We seek the security of the business long before the business itself,\u201d stressed the businessman.<\/p>\n

Although most animal proteins come from Brazilian suppliers, sheep come from Australia and New Zealand, shipping mainly to Chinese consumers. Saleh is based in Lebanon, and there he leads initiatives to grow in the Arab world. For him, having professionals in the countries to which the products are exported is a distinguishing feature of Ramax. The strategy is for the team to accompany the product\u2019s logistics to its destination and assess the trends and demands of the market in each country. Hence, the company can provide feedback to its suppliers and make the business more assertive. \u201cSimple and efficient,\u201d declared the partner.<\/p>\n

The brand has teams in locations such as Brazil, Paraguay, Hong Kong, and the US. The goal is to have a diversity of suppliers and customers. The brand\u2019s strategy involves mainly Arab and Muslim markets, including Syria, which Saleh hopes will be a promising market as the country\u2019s reconstruction progresses. \u201cFor us, the halal market is of paramount importance. The Muslim population is the fastest growing in the world and, as they consume halal, it is the market that grows, on average, 15% a year. Me, being here in Lebanon, shows that we are also betting on Syria. When conditions there become ideal, we will be ready to serve this market,\u201d he concluded.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ramax specializes in halal animal protein and operates in countries like Brazil and Lebanon. The brand now pays receivables in advance and offers letters of credit for small Brazilian suppliers.<\/p>\n","protected":false},"author":2324,"featured_media":297726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102,91],"tags":[9586,23268,9543,9534,2188,4641,23270,23272,12126,5720,23271,23269,10647,33228,23273,21642,14869,10536,9611,20313],"class_list":{"0":"post-297734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"category-economy","9":"tag-lebanon-en","10":"tag-anticipation-of-receivables","11":"tag-brasil-en","12":"tag-brazil-en","13":"tag-export","14":"tag-exportacao-en","15":"tag-exporter","16":"tag-financial-services","17":"tag-halal-market","18":"tag-halal-meat","19":"tag-halal-protein","20":"tag-letter-of-credit","21":"tag-libano-ar","22":"tag-mercado-halal-en-2","23":"tag-ramax-en","24":"tag-sheep-meat","25":"tag-siria-en-2","26":"tag-siria-en","27":"tag-syria-en","28":"tag-trading-en"},"wps_subtitle":"Ramax specializes in halal animal protein and operates in countries like Brazil and Lebanon. The brand now pays receivables in advance and offers letters of credit for small Brazilian suppliers.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/297734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=297734"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/297734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/297726"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=297734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=297734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=297734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}