{"id":298080,"date":"2021-09-03T13:04:26","date_gmt":"2021-09-03T16:04:26","guid":{"rendered":"https:\/\/anba.com.br\/?p=298080"},"modified":"2021-09-08T15:05:50","modified_gmt":"2021-09-08T18:05:50","slug":"brazilian-acai-arrives-at-egyptian-retail-and-foodservice","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-acai-arrives-at-egyptian-retail-and-foodservice\/","title":{"rendered":"Brazilian a\u00e7a\u00ed arrives at Egyptian retail and foodservice"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The a\u00e7a\u00ed brand Sambazon entered the Egyptian market this year. In partnership with the premium supermarket chain Gourmet Egypt, the product is being distributed both in the chain\u2019s stores and in food service points such as cafes and restaurants. The company is already shipping its second container, now traveling by sea to the North African Arab country. The information had been provided to ANBA by the agricultural attach\u00e9 of the Embassy of Brazil to Cairo, Cesar Simas Teles, in episode 44 of ANBA Cast<\/a>, the podcast of the Brazil-Arab News Agency.<\/p>\n

\u201cEgypt is an amazing country, which I have had the pleasure of visiting, but I also never imagined it would have everything to do with a\u00e7a\u00ed. I was impressed with the culture and how well they welcome Brazilian culture and products, and how a\u00e7a\u00ed is opening doors to bring this appreciation of the Amazon rainforest,\u201d revealed Ma\u00edra Wong, director of Global Business Development, who is based in the United States and takes care of markets like Asia and the Middle East.<\/p>\n

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The supermarket chain Gourmet Egypt invested in advertising for the new product<\/em><\/figcaption><\/figure>\n

In an interview with ANBA, Wong gave details on the product, which does not contain added sugars or syrups. \u201cTo Egypt, we are exporting pure pulp, which is sugar-free, and sorbet, which is more focused on cafes and restaurants. One of the things we prioritize is aligning prices with partners because, although it is a premium product, it is a food we want to make part of people\u2019s daily consumption,\u201d she said.<\/p>\n

With global operations, Sambazon was founded by an American and has offices in Rio de Janeiro and London, headquarters in the United States, a factory in the Brazilian state of Amap\u00e1, and another in the state of Par\u00e1. The company has 21 years of expertise and has as suppliers communities producing a\u00e7a\u00ed berries in the Amazon rainforest. \u201cA\u00e7a\u00ed is adding value to the rainforest. The riverside communities are seeing they can plan their lives by selling a\u00e7a\u00ed. They don\u2019t need to cut or burn trees because they have a good livelihood in the forest,\u201d he said.<\/strong><\/p>\n

It was Wong who first saw the potential of the Arab market. \u201cThe journey started when I went to Dubai on vacation. I saw there was already enough a\u00e7a\u00ed there and called my boss, who is CEO and founder, to tell him. Nobody expected it, and after that, we had a booth at Gulfood. We found importers in the UAE, and from there we started to sell in other countries,\u201d reported the director about participation in the show, which is the largest in the region for foods.<\/p>\n

In 2018, the brand started exporting to the United Arab Emirates, and after, it has already entered the markets of Kuwait, Bahrain, and Saudi Arabia. Sambazon works with an importer in each country, which resells the products to local distributors and restaurants. \u201cNow, we want to take the appreciation of the Amazon to the consumer in Egypt,\u201d said the director.<\/p>\n

The brand has certifications ensuring the product is organic, fair traded, and halal, which certifies the product is suitable for consumption by Muslims.<\/p>\n

The company also invested in packaging entirely in Arabic. The Arab countries are today one of the leading consumer markets for Sambazon, just behind the United States, where the brand has its headquarters. \u201cGourmet Egypt itself contacted us. I believe they discovered our product in the markets of Dubai or another Gulf country and wanted to be pioneers in taking it to Egypt,\u201d she said.<\/p>\n

As a result of the pandemic, the director has not yet been in Egypt to see the distribution up close. Still, she counts on the company\u2019s marketing director, who is Egyptian and has already been in the country since the first contact with Gourmet. \u201cWe had this support, which was a perfect coincidence, and it worked out really well. We offer a premium product, and we invest a lot in marketing. And they are also dedicating themselves to marketing and investing. It has been a team effort,\u201d she concluded.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Gourmet Egypt supermarket chain started importing the Sambazon product this year. Now, the a\u00e7a\u00ed brand has already sent its second container of the premium product to the Egyptians.<\/p>\n","protected":false},"author":2324,"featured_media":298053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[9803,28238,9978,23497,28239,3243,23496,21976,23498],"class_list":{"0":"post-298080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-egypt-en","9":"tag-acai-en-2","10":"tag-acai-en","11":"tag-acai-berry","12":"tag-acai-brasileiro-en","13":"tag-amazon","14":"tag-brazilian-acai","15":"tag-gourmet-en","16":"tag-sambazon-en"},"wps_subtitle":"The Gourmet Egypt supermarket chain started importing the Sambazon product this year. Now, the a\u00e7a\u00ed brand has already sent its second container of the premium product to the Egyptians.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/298080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=298080"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/298080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/298053"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=298080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=298080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=298080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}