{"id":301761,"date":"2021-11-05T12:13:35","date_gmt":"2021-11-05T15:13:35","guid":{"rendered":"https:\/\/anba.com.br\/?p=301761"},"modified":"2021-11-08T15:54:20","modified_gmt":"2021-11-08T18:54:20","slug":"arab-countries-import-footwear-from-brazil-at-lower-prices","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-countries-import-footwear-from-brazil-at-lower-prices\/","title":{"rendered":"Arab countries import footwear from Brazil at lower prices"},"content":{"rendered":"

Porto Alegre \u2013 The Arab countries imported 2.1 million pairs of Brazilian footwear year to date through September for USD 15 million, up 8.6% in volume and down 8% in revenue from a year ago, Brazilian Footwear Association (Abical\u00e7ados) said. This gap is due to the change in the average price of Brazilian footwear imported by the Arab countries, which dropped by 15% from USD 8.30 to USD 7.10 a pair. A highlight are the flip-flops, which account for 33% of total exports. The United Arab Emirates currently account for 2.5% of Brazilian footwear exports (in pairs) in the region.<\/p>\n

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Ferreira: UAE is a relevant market<\/figcaption><\/figure>\n

Total footwear exports from Brazil year to date through September hit 86.2 million pairs for USD 618.5 million, up 33.7% in volume and 26.3% in revenue from a year ago. The optimism is explained by the rebound in footwear exports from Brazil to some major global markets like the United States and France.<\/p>\n

Haroldo Ferreira, executive president of Abical\u00e7ados, says the UAE is a relevant market for Brazilian footwear. In fact, the country was chosen as a priority in the Brazilian Footwear program, which aims to increase and enhance footwear shipments from Brazil to potential buyers. The Arab country is seen as a gateway for the Brazilian product in the Gulf, thus allowing the program to work the region’s countries as one. Over the next term starting in 2022, Brazilian Footwear will develop activities that will see a direct and indirect impact on the region.<\/p>\n

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Linck: Price analysis<\/figcaption><\/figure>\n

Priscila Linck, Market Intelligence coordinator of Abical\u00e7ados, explains that the decline in export revenues is related to an adjustment to exchange rate changes. \u201cWe\u2019ve seen an appreciation of dollar against real, but the costs of the companies are in reais, so we can cut prices in the global market without losing profit,\u201d she adds.<\/p>\n

While prices dropped in Brazil, the average global prices of exported footwear in dollars were up about 3%, mainly driven by some European and Asian countries. Euro and China\u2019s renminbi appreciated against dollar in 2020. Furthermore, the reorganization of supply chains and the increased international freight prices have impacted production costs in most countries.<\/p>\n

But countries that have experienced a strong depreciation of domestic currency against dollar like Brazil, Argentina and India managed to cut the average price in dollars, thus retaining profits in their domestic currency. In Brazil\u2019s case, this allowed for a competitive and market share gain in several markets. According to Linck , the price dynamics will depend on the path taken by input prices and other productive and logistics costs, as well as the international exchange rate developments and the change, or not, in the exports baskets of the countries.<\/p>\n

Expectations for 2022<\/strong><\/p>\n

For the upcoming year, just like in 2021, exports are expected to be the drive for growth of the footwear industry. According to forecasts by Abical\u00e7ados, foreign sales in 2020 could grow by 5.1% in volume, up 7% from 2019. The industry is forecast to export 124 million pairs, up 6 millions from 2021\u2019s forecast. With the result, the export rate \u2013 percentage of domestic production exported \u2013 would go from 12% to 14%.<\/p>\n

Linck ponders that the international market is recovering due to the vaccination rollout and the foreign trade clearance. The year of 2021 is expected to go beyond pre-pandemic levels, with exports up 25% in volume from a year ago.<\/p>\n

Results in factories<\/strong><\/p>\n

Without giving numbers, Bibi Cal\u00e7ados, specialized in manufacturing children\u2019s footwear, saw a decline in exports in 2020, mainly due to the closing of stores in most markets the company operates in. Uncertainties regarding the pandemic and social distancing measures impacted business. The domestic demand also saw a decline in 2020, as the entire retail and fashion industry did, impacted by restrictions in social events, in-person classes and closing of stores.<\/p>\n

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Year of 2020 was challenging for exports<\/figcaption><\/figure>\n

Mateus Giaretta, Exports manager of Cal\u00e7ados Bibi, explains that, although 2021 started with uncertainties, the upturn began slowly and picked up steam in the second half of the year. \u201cWe\u2019re forecasting very good results for the end of 2021, with exports up approximately 10% from 2019. Upturns and recoveries in the markets of Latin America, Europe and Middle East boosted business this year.\u201d Every year, the brand produces over 2 million pairs of children\u2019s shoes.<\/p>\n

Importers have been very cautious. \u201cThe insecurity of retailers and distributors led us all to reinvent ourselves through new ways of consumption, changing through new sales channels and the consumers themselves. For this year, we could notice a higher level of trust from importers,\u201d Giaretta says.<\/p>\n

Giaretta says that Bibi didn\u2019t make any move to readjust prices, except for the effects of the depreciation of real against dollar. \u201cThis has helped us keep our export prices stable during the year despite the rise in input prices in the domestic market.\u201d<\/p>\n

For 2022, an economic upturn is expected across nearly all markets. But facing the logistics gaps remains critical and demands specific strategies for each region of the world. Therefore, market strategies are being drawn for different regions so that different players can be served by different business models. Furthermore, franchise chains have expanded across Latin America and Portugal, and business have spread via distributors to over 70 countries across all continents.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

\u00a9Shutterstock<\/div>\n
Supplied\/Abical\u00e7ados<\/div>\n
Supplied\/Abical\u00e7ados<\/div>\n
Supplied\/APPA<\/div>\n","protected":false},"excerpt":{"rendered":"

Average value of Brazilian footwear exported to Arabs was down from USD 8.30 to USD 7.10. Due to the appreciation of dollar against real, companies can cut prices without losing profit.<\/p>\n","protected":false},"author":2340,"featured_media":301765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[9760,27371,25292,24441,25289,26545,25290,1867,18553,25291],"class_list":{"0":"post-301761","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-abicalcados-en","9":"tag-bibi-calcados-en-2","10":"tag-bibi-calcados-en","11":"tag-brazil-footwear","12":"tag-brazil-footwear-price","13":"tag-calcados-brasil-en","14":"tag-exported-footwear-price","15":"tag-footwear","16":"tag-footwear-from-brazil","17":"tag-footwear-price"},"wps_subtitle":"Average value of Brazilian footwear exported to Arabs was down from USD 8.30 to USD 7.10. Due to the appreciation of dollar against real, companies can cut prices without losing profit.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/301761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2340"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=301761"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/301761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/301765"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=301761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=301761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=301761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}