{"id":302929,"date":"2021-11-24T11:01:03","date_gmt":"2021-11-24T14:01:03","guid":{"rendered":"https:\/\/anba.com.br\/?p=302929"},"modified":"2021-11-25T18:41:21","modified_gmt":"2021-11-25T21:41:21","slug":"brazilians-finding-demand-for-fruits-in-uae","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilians-finding-demand-for-fruits-in-uae\/","title":{"rendered":"Brazilians finding demand for fruits in UAE"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Brazilian fruit industry delegation that is on a trade mission to the United Arab Emirates this week has found a significant demand for the product in the country. \u201cEven though the market is quite segmented according to socioeconomic income levels, they all seem to enjoy the tropical fruits Brazil grows,\u201d Brazilian Association of Exporting Producers of Fruits and Derivatives (Abrafrutas) Project manager Jorge de Souza, who\u2019s in the UAE, told ANBA.<\/p>\n

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Meeting in the Arab Brazilian Chamber office<\/figcaption><\/figure>\n

The activities of the mission started last Monday (22) and runs through Saturday (27). Abrafrutas<\/a> hold the initiative together with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil<\/a>) as part of the industry\u2019s internationalization project Frutas do Brasil, with the support of the Arab Brazilian Chamber of Commerce<\/strong> (ABCC). After two days of activities, Souza believes there\u2019s room in the market. “There’s demand,” he says.<\/p>\n

The trip aims to seek out new international markets for fruits from Brazil, thus reducing the dependence on exports to the European Union, the United Kingdom and the United States. \u201cThese three destinations account for over 75% of our exports, so developing new markets is crucial for the industry as this concentration runs too great a market risk,\u201d Jorge de Souza says.<\/p>\n

The Middle East was chosen for its climate conductive to fruit consumption and its low share in exports from Brazil at around 2%. \u201cThe goal is getting closer to importers, better understanding competitive relations, who is our main competitions, seeking out cost-reducing logistics solutions, and most importantly understand what the Arab client prefers when it comes to quality, fruit size, flavor, cultivars,\u201d the manager says.<\/p>\n

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Businesspeople visited Expo 2020<\/figcaption><\/figure>\n

The activities of the mission opened with a meeting in the ABCC office in Dubai, where Brazilians were introduced to buyers of supermarket chains, fruit processing and reexporting companies, freight airlines, and other players like UAE-based Tradeling, a digital B2B commerce company, and law firm Baker McKenzie. The Brazilians listened to an explanation on the Arab markets, the Gulf and the UAE, halal certification, and other topics.<\/p>\n

ABCC Dubai office head Rafael Solimeo said the Arab buyers praised fruits from Brazil, especially for their colors, flavors and competitiveness, but they said the logistics is a barrier for imports. Solimeo explained this subject has been worked on and will be deepened to make it easier to export fruits from Brazil to the Middle East, particularly to the UAE.<\/p>\n

Activities in the UAE<\/strong><\/p>\n

Representatives of ten Brazilian fruit firms are participating the trip. The group has also visited Brazil and Arab pavilions at the Expo 2020 Dubai, including the UAE\u2019s, Bahrain\u2019s, Morocco\u2019s, Egypt\u2019s and Saudi Arabia\u2019s to better understand the culture and workings of each country in establishing ties. Expo is a world exhibition that\u2019 taking place for six months in the UAE. They visited fresh produce markets in Dubai and Dubai Airport Free Zone (DAFZA). Most fruits are exported to the world by air.<\/p>\n

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Activities to learn more about the market<\/figcaption><\/figure>\n

\u201cTechnical visits have been great,\u201d Souza said, pointing out that the topics they address are extremely relevant for companies to have a good notion of the region and understand the actions they can take to sell more to this market. On Thursday (24), the group went to the emirate of Abu Dhabi, where they visited local points of sale, with the support of the Trade Promotion Section of Brazil\u2019s Embassy in Abu Dhabi, and they were received in Union Coop, a supermarket cooperative.<\/p>\n

Abrafrutas\u2019 Project manager says the ultimate goal of the mission to the UAE is not making sales, but this could happen. \u201cConnections have been made, and it\u2019s likely that by the end of the mission on Saturday we could even sell, taking orders here due to the connections the ABCC have given us,\u201d he said.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>\n","protected":false},"excerpt":{"rendered":"

Representatives of 10 Brazil-based fruit firms are on a trade mission to the Middle East to get to know the particulars of its market. The trip is promoted by Abrafrutas and Apex-Brasil and supported by the Arab Brazilian Chamber.<\/p>\n","protected":false},"author":1455,"featured_media":302930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[12782,9819,25877,15667,27284,20423,2540,25876,25878,11441,25875,25874],"class_list":{"0":"post-302929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-abrafrutas-ar","9":"tag-abrafrutas-en","10":"tag-abrafrutas-dubai-en","11":"tag-dafza-en","12":"tag-exportacao-de-frutas-en","13":"tag-fruit-exports","14":"tag-fruits","15":"tag-frutas-do-brasil-project","16":"tag-jorge-abrafrutas-en","17":"tag-jorge-de-souza-en","18":"tag-souza-abrafrutas","19":"tag-uae-abrafrutas"},"wps_subtitle":"Representatives of 10 Brazil-based fruit firms are on a trade mission to the Middle East to get to know the particulars of its market. The trip is promoted by Abrafrutas and Apex-Brasil and supported by the Arab Brazilian Chamber.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/302929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=302929"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/302929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/302930"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=302929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=302929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=302929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}