{"id":303704,"date":"2021-12-06T16:39:03","date_gmt":"2021-12-06T19:39:03","guid":{"rendered":"https:\/\/anba.com.br\/?p=303704"},"modified":"2021-12-08T15:02:58","modified_gmt":"2021-12-08T18:02:58","slug":"brazil-must-promote-image-to-diversity-exports","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-must-promote-image-to-diversity-exports\/","title":{"rendered":"Brazil must promote image to diversity exports"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Breaking into new markets is not enough to diversify halal<\/strong> exports from Brazil. So said minister Alexandre Pe\u00f1a Ghisleni, director of the Agribusiness Department of the Ministry of Foreign Affairs of Brazil. He participated in the Global Halal Brazil business forum that started on Monday (6). The event is held by the Arab Brazilian Chamber of Commerce<\/strong> (ABCC) and the Federation of Muslim Associations in Brazil (FAMBRAS Halal) with the support of Brazilian Trade and Investment Promotion Agency (Apex-Brasil).<\/p>\n

During the panel \u2018Agribusiness: Brazil and Its Leading Role in the Halal Market,\u2019 Ghisleni stressed that clearing exports is not enough; providing the conditions for them to take place is key. \u201cWe aim to encourage the promotion of agribusiness in the more traditional sense like by participating in trade shows but also by promoting the image <\/strong>and integrating the private and public sector. This is a challenge we face not only inside the Ministry of Foreign Affairs but across the entire government,\u201d he pointed out.<\/p>\n

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Besides Ghisleni, the discussion featured Mansour, Mourad and Bettarello<\/figcaption><\/figure>\n

The minister pointed out that there is work to be done in coordination with Apex-Brasil, the Ministry of Agriculture, Livestock and Supply of Brazil, and the private sector.<\/p>\n

Based on current data, agribusiness<\/strong> keeps on having a central role in leveraging exports of halal items, especially to the Organization of Islamic Cooperation (OIC) countries. \u201cAgri represents 70% of the exports from Brazil to the OIC. Our current exports basket is that much concentrated. But there\u2019s room to increase our market share in the Islamic countries. I have no doubts that the number of halal consumers tends to grow in the coming years,\u201d Fl\u00e1vio Bettarello, deputy secretary for Trade & International Relations at the Ministry of Agriculture of Brazil, said.<\/p>\n

Tamer Mansour, secretary-general of the ABCC, also participate. \u201cI see the agribusiness landscape as something new after these two years of pandemic. We used to be content with Brazilian exports to the Arabs. But the pandemic has showed us that there are other opportunities and that we can add value<\/strong>. There\u2019s no silver bullet, though,\u201d Mansour said.<\/p>\n

In this regard, the panel\u2019s moderator, Mohamad Orra Mourad, International Relations vice president of ABCC, pointed out the purchasing power of the halal-consuming public. \u201cNow 65% of the Islamic population is willing to pay more for an ethically made product. And non-Muslims are also consuming halal now,\u201d Mourad said.<\/p>\n

The forum runs till Wednesday (8) with the support of Apex-Brasil, BRF, Pantanal Trading, Portonave, and Iceport. It can be watched on the event\u2019s website via prior registration or on the ABCC\u2019s YouTube<\/a> channel. It features translation into English and Portuguese.<\/p>\n

Follow the complete forum coverage:<\/em><\/p>\n