{"id":304348,"date":"2021-12-14T18:00:12","date_gmt":"2021-12-14T21:00:12","guid":{"rendered":"https:\/\/anba.com.br\/panetone-com-tamaras-dos-emirados-e-hit-de-vendas-da-ofner\/"},"modified":"2021-12-16T11:52:17","modified_gmt":"2021-12-16T14:52:17","slug":"panettone-with-uae-dates-is-brazils-ofner-best-seller","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/panettone-with-uae-dates-is-brazils-ofner-best-seller\/","title":{"rendered":"Panettone with UAE dates is Brazil\u2019s Ofner best-seller"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Every year, Ofner<\/a>, a S\u00e3o Paulo-based industry specialized in sweets, snacks, chocolates, and ice cream, launches new panettone for the holiday season. One of the company\u2019s new flavors for this year is apricot and dates<\/strong>, which since October has already been a sales and public hit. The product is made with dates grown in the United Arab Emirates. The whole and pitted dates are of the Khalas variety, produced by Al Foah under the Date Crown brand.<\/p>\n

ANBA spoke with Mario Costa Junior, commercial director of Ofner. Costa said the company designs new products for the holiday season a year in advance. \u201cWe created four versions of the product until we arrived at this panettone with dates, apricots, and almonds, which has everything to do with Christmas,\u201d said Costa.<\/p>\n

The production for this year was 1.2 million Ofner panettone<\/strong> of all flavors. Many of them are practically sold out, as is the case for the product with dates. \u201cWe are producing over 10,000 pieces of the product with apricot and dates this week, it was a huge success, and we probably won\u2019t reach December 25 with the product still on our shelves,\u201d he said.<\/p>\n

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Mario Costa Junior, commercial director of Ofner<\/em><\/figcaption><\/figure>\n

\u201cA few tonnes\u201d of dates from the UAE were purchased for manufacturing the panettone, according to Costa. The success should be repeated by the end of next year, and the trend is to increase the production volume of panettone with dates, but there is no forecast for the launch of Easter cakes with the Arab fruit for Easter 2022. \u201cMaybe for 2023,\u201d thought the executive.<\/p>\n

The panettone with dates was added to the brand\u2019s classic line of panettone, which includes candied fruit and chocolate chip. \u201cThe three of them have the same packaging, sales, and pricing strategy,\u201d quoted Costa. He pointed out the success is due, in addition to the quality of the product, to a three for two offer for classic line panettone. \u201cThus, the customer generally buys one with fruit, one with chocolate, and one with dates and apricots to try. And if the customer comes again, buys three with dates,\u201d said Costa.<\/p>\n

The launch is already a success, and in sales, it is only behind the classic fruit and chocolate chip panettone. \u201cNext comes the panettone with dates, and then the stuffed ones,\u201d said the director. The apricot used is from Turkey, of the extra-soft type, cut into smaller pieces. The panettone are made with natural fermentation.<\/p>\n

Learn more about dates:<\/em><\/p>\n