{"id":305811,"date":"2022-01-20T14:28:27","date_gmt":"2022-01-20T17:28:27","guid":{"rendered":"https:\/\/anba.com.br\/?p=305811"},"modified":"2022-01-20T14:28:27","modified_gmt":"2022-01-20T17:28:27","slug":"brazilians-grossed-usd-2-million-at-coffee-event-in-dubai","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilians-grossed-usd-2-million-at-coffee-event-in-dubai\/","title":{"rendered":"Brazilians grossed USD 2 million at coffee event in Dubai"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 The first edition of the <strong>World of Coffee <\/strong>trade show that took place in Dubai, United Arab Emirates, led to USD 2.63 million in deals for Brazilians. The event featured nineteen Brazilian specialty coffee enterprises taken by the Brazilian Specialty Coffee Association (BSCA).<\/p>\n<p>The trade show was held by the Specialty Coffee Association (<strong>SCA<\/strong>) from January 12 through 14. In addition to deals signed, BSCA estimates that other deals will yield USD 20.72 million over the following 12 months.<\/p>\n<figure id=\"attachment_305807\" aria-describedby=\"caption-attachment-305807\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/worldcoffee-dubai-BRASIL.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-305809\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/worldcoffee-dubai-BRASIL-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/worldcoffee-dubai-BRASIL-300x300.jpg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/worldcoffee-dubai-BRASIL-150x150.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/worldcoffee-dubai-BRASIL.jpg 573w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-305807\" class=\"wp-caption-text\">O Brasil realizou rodadas e cupping em seu estande no evento.<\/figcaption><\/figure>\n<p>The mission led to 660 business contacts with potential buyers from across the Middle East and Europe at the event, with 561 new ones. The Brazilian area was also visited by Dubai ruler and UAE prime minister Mohammed bin Rashid Al Maktoum.<\/p>\n<p>In addition to its own booth, the country promoted specialty coffees with <strong>cupping<\/strong> sessions and <strong>B2Bs<\/strong>. BSCA director Vanusia Nogueira said the participation of families and friends at the event showed a promising scenario for the evolution of consumption. \u201cThis is the future of consumption, and we have a very interesting indication in the UAE,\u201d she said.<\/p>\n<p>The action is part of the industry project \u201cBrazil. The Coffee Nation,\u201d carried out by <strong>BSCA<\/strong> in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The project aims at promoting the Brazilian product overseas. The UAE and Saudi Arabia are now the target markets for the specialty raw coffees, and in the UAE the actions cover other products of the roasting and grinding industry.<\/p>\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brazil-based companies participated in the World of Coffee trade show earlier this month. The event was coordinated by the Brazilian Specialty Coffee Association, and deals made at the show are expected to yield 20.72 million over the following 12 months.<\/p>\n","protected":false},"author":2316,"featured_media":305806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102,91],"tags":[22644,9534,28142,21754,35340,26855,12683,27339,26555,9621,23871,22467,16220,25531,27340],"class_list":{"0":"post-305811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"category-economy","9":"tag-brasil-en-2","10":"tag-brazil-en","11":"tag-bsca-en-2","12":"tag-bsca-en","13":"tag-cafes-do-brasil-en-2","14":"tag-coffees-from-brazil","15":"tag-cupping","16":"tag-deals","17":"tag-dubai-en-2","18":"tag-dubai-en","19":"tag-negocios-en","20":"tag-sca-en","21":"tag-specialty-coffee-en","22":"tag-specialty-coffees","23":"tag-world-of-coffee-en"},"wps_subtitle":"Brazil-based companies participated in the World of Coffee trade show earlier this month. The event was coordinated by the Brazilian Specialty Coffee Association, and deals made at the show are expected to yield 20.72 million over the following 12 months.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/305811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=305811"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/305811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/305806"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=305811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=305811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=305811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}