{"id":305920,"date":"2022-01-24T10:00:28","date_gmt":"2022-01-24T13:00:28","guid":{"rendered":"https:\/\/anba.com.br\/?p=305920"},"modified":"2022-01-26T17:28:31","modified_gmt":"2022-01-26T20:28:31","slug":"brazilian-sustainable-footwear-to-conquer-the-world","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-sustainable-footwear-to-conquer-the-world\/","title":{"rendered":"Brazilian sustainable footwear to conquer the world"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Sustainability. A word that has gained strength on many fronts worldwide. And the Brazilian footwear sector is no different. The segment already has seven certified companies and another 40 in the process, part of the Sustainable Origin program of the Brazilian Association of Footwear Industries (Abical\u00e7ados).<\/p>\n<p>The program was established in 2013 and underwent an overhaul in 2019. Today, it is the world\u2019s only sustainability certification for the footwear industry based on international practices. \u201cThe goal of the program is to certify the highest number of Brazilian companies in the coming years,\u201d said the project manager at Abical\u00e7ados, Cristian Schlindwein. The program follows five guidelines; economic, environmental, social, cultural, and sustainability management.<\/p>\n<p>The performance of Cal\u00e7ados Bibi, one of the certified companies, is guided by the pillars of social, environmental, cultural, and economic sustainability, in addition to the principles of ESG (Environmental, Social, and Corporate Governance). The brand is focused on children\u2019s footwear and exports to over 70 countries. Thinking about children\u2019s health and well-being, Bibi has developed a production chain with suppliers that only provide non-toxic raw materials to manufacture shoes, following international standards.<\/p>\n<figure id=\"attachment_305907\" aria-describedby=\"caption-attachment-305907\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/Descarte-de-residuos_3-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-305909\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/Descarte-de-residuos_3-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/Descarte-de-residuos_3-300x200.jpg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/Descarte-de-residuos_3-1024x683.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/Descarte-de-residuos_3-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/Descarte-de-residuos_3-1536x1024.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/Descarte-de-residuos_3-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-305907\" class=\"wp-caption-text\"><em>Bibi has the Diamond Sustainability seal<\/em><\/figcaption><\/figure>\n<p>The company also announced a series of commitments through 2030. \u201cSustainability has been in Bibi\u2019s DNA since its inception. In the manufacturing plants, clean electrical power is used, coming from sustainable sources. In addition, industrial waste is recycled or co-processed instead of being sent to landfills,\u201d commented Bibi\u2019s Supplies and Sustainability manager, Ismael Fischer. The Abical\u00e7ados program recertified the brand with the Diamond seal.<\/p>\n<p>For another Brazilian brand, Usaflex, sustainability is also part of its culture. In 2012, the company started allocating a share of its budget to the theme and created a committee of employees from different areas such as Social Assistance, Occupational Safety, Finance, Innovation, and Supply, responsible for preparing and implementing sustainability actions. In the same year, activities began to be reported in the Sustainability Report, which follows the guidelines established by the Global Reporting Initiative (GRI).<\/p>\n<p>Upon joining the Sustainable Origin program of Abical\u00e7ados, Usaflex listed all its practices in a single program, using indicators based on international sustainability references and aligned with the United Nations (UN) Sustainable Development Goals (SDG) and the GRI itself.<\/p>\n<figure id=\"attachment_305910\" aria-describedby=\"caption-attachment-305910\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/81745ed4-766d-4523-9489-c996e98c2a5e.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-305912\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/81745ed4-766d-4523-9489-c996e98c2a5e-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/81745ed4-766d-4523-9489-c996e98c2a5e-300x225.jpg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/81745ed4-766d-4523-9489-c996e98c2a5e-768x576.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/01\/81745ed4-766d-4523-9489-c996e98c2a5e.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-305910\" class=\"wp-caption-text\"><em>Usaflex launched ten sustainability goals<\/em><\/figcaption><\/figure>\n<p>Usaflex also received the Diamond seal in December 2021 and had its initiatives validated by external auditors. \u201cAs the only sustainability certification in the footwear production chain in the world, Sustainable Origin brings competitive advantages, especially for exports to more developed markets,\u201d emphasized the brand\u2019s CEO, Sergio Bocayuva.<\/p>\n<p>According to the executive, sustainability management is a work in progress. \u201cWe believe this set of commitments, in line with the new sustainability policy, will be the foundation of a new business environment for Usaflex, adding human and corporate relations in favor of positive impacts in the economic, social, and environmental spheres,\u201d Bocayuva added.<\/p>\n<p><strong>Usaflex\u2019s ten goals<\/strong><\/p>\n<p>Usaflex produces five million pairs a year and exports 10% of its production. The brand operates in Arab markets such as Kuwait, Saudi Arabia, Oman, Bahrain, Libya, and the United Arab Emirates; these countries account for close to 15% of foreign sales. In addition, there are three Usaflex licensed stores in Saudi Arabia and Kuwait.<\/p>\n<p>Recently, the brand launched ten sustainability goals. Among them are promoting the health, safety, well-being, and comfort of employees and communities in which Usaflex is present. The stimulus to the social and economic development of the regions where the brand is located is also mentioned. The objective is to redesign products and processes to minimize environmental impacts constantly.<\/p>\n<p><strong>Bibi\u2019s plans<\/strong><\/p>\n<p>The annual output at Cal\u00e7ados Bibi\u2019s manufacturing plants is 2.5 million pairs, 20% of which are exported. Bibi is currently present in some Gulf Cooperation Council (GCC) countries; Saudi Arabia, Bahrain, Oman, the UAE, and other Arab nations such as Lebanon, Morocco, Algeria, Egypt, and Libya.<\/p>\n<p>With two industrial parks, one in Parob\u00e9, in the state of Rio Grande do Sul, and the other in Cruz das Almas, in Bahia, the brand develops projects aimed at the local communities in these regions.<\/p>\n<p>It has also set commitments for 2030. Among them is improving the environmental management system. On the social side, the brand seeks to encourage constant professional qualification of young people from local communities through the \u201cBibi Talent Factory\u201d program, hiring at least 30% of program participants in the company.<\/p>\n<p><strong>Sustainable Origin<\/strong><\/p>\n<p>Interested companies can certify brands individually, following the step-by-step process through the <a href=\"https:\/\/autoavaliacao.azurewebsites.net\/\" target=\"_blank\" rel=\"noopener\">program\u2019s<\/a> official website. The certification is valid for two years, and the company must seek recertification after expiration.<\/p>\n<p><strong>* Special report by Lisiane Mossmann for ANBA<\/strong><\/p>\n<p><strong>Translated by El\u00fasio Brasileiro<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brazilian footwear brands invest in socially, economically, and environmentally positive solutions. According to Abical\u00e7ados, seven companies already have the Sustainable Origin certificate, and another 40 are in the process of certification.<\/p>\n","protected":false},"author":2340,"featured_media":305906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[9760,24101,27371,25292,13432,1867,27372,2765,2299,27374,10093,27373,24106],"class_list":{"0":"post-305920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-abicalcados-en","9":"tag-bibi-en","10":"tag-bibi-calcados-en-2","11":"tag-bibi-calcados-en","12":"tag-calcados-en","13":"tag-footwear","14":"tag-origem-sustentavel-en","15":"tag-shoes","16":"tag-sustainability","17":"tag-sustainable-origin","18":"tag-sustentabilidade-en","19":"tag-usaflex-en-2","20":"tag-usaflex-en"},"wps_subtitle":"Brazilian footwear brands invest in socially, economically, and environmentally positive solutions. According to Abical\u00e7ados, seven companies already have the Sustainable Origin certificate, and another 40 are in the process of certification.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/305920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2340"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=305920"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/305920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/305906"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=305920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=305920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=305920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}