{"id":306474,"date":"2022-02-03T09:57:36","date_gmt":"2022-02-03T12:57:36","guid":{"rendered":"https:\/\/anba.com.br\/?p=306474"},"modified":"2022-02-04T17:00:35","modified_gmt":"2022-02-04T20:00:35","slug":"brazils-pao-de-queijo-on-the-tables-of-cairo","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazils-pao-de-queijo-on-the-tables-of-cairo\/","title":{"rendered":"Brazil\u2019s p\u00e3o de queijo on the tables of Cairo"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The company Mineirin Egypt<\/a> turned one year in January supplying the people of Cairo with p\u00e3es de queijo. The 38-years-old Brazilian founder Ana Paula Rothstein Ramos de Lima manufactures the classical recipe as well as vegan and light alternatives. Sales are online, and the entrepreneur has even created a platform for that: Brazilian Table.<\/p>\n

Born in Florian\u00f3polis, Santa Catarina, the entrepreneur discovered Egypt as a tourist back in 2010. Then, her husband and she were called to work as volunteers for 18 months, and they were hired eventually. \u201cIn Brazil, we\u2019d worked for many years at the same organization that is present in over 120 countries around the world. Then we were called to work at the headquarters of the organization in Cairo<\/strong>. And this was a turning point in our life,\u201d Lima told<\/p>\n

\"\"<\/a>
She created her own p\u00e3o de queijo brand in Egypt<\/figcaption><\/figure>\n

Although she is not from Minas Gerais, the entrepreneur says she learned the recipe at home. \u201cI was raised in Santa Catarina eating p\u00e3o de queijo<\/strong>. It has always been a homey thing. I\u2019ve always made p\u00e3o de queijo, especially after I married a man from Minas,\u201d she muses.<\/p>\n

She used to work in Communication and Marketing when, after having her second daughter, she decided to pause and rethink her career. \u201cAfter six months of unpaid maternity leave, I was in a group chat on WhatsApp with some friends, and one of them asked who knew how to make p\u00e3o de queijo, and someone said I did,\u201d she recalls.<\/p>\n

Used to make the recipe to receive friends at home, she saw her friends\u2019 question as an answer for her professional life. \u201cIt clicked on me. \u2018This is something I could do with the girls at home,\u2019 I realized. I did the math, and I had all the materials at home to make some five kilograms. It was hard to find polvilho, so I always purchased a lot. And that\u2019s how it began. The following week I received more orders. I came up with the name, made the Instagram account. And so Mineirin Egypt was born on January 26, 2021,\u201d Lima said.<\/p>\n

Brazilian food on the table<\/strong><\/p>\n

The sales of Mineirin were first made via contacts on WhatsApp. As the brand grew, the communicator decided to create a platform for promoting and selling products from Brazil. \u201cIn October, we launched Brazilian Table, a virtual store in partnership with Jardim Brazil and Sweet Brazil, both brands by Brazilian women. Under my management and with the support of an investor friend from Brazil, [Brazilian Table] could include other people to create small deals,\u201d she said.<\/p>\n

\"\"<\/a>
The brand has variations of the Brazilian delicacy<\/figcaption><\/figure>\n

To take the Brazilian cuisine to more clients, Lima also participates in events to sell and promote the products by Mineirin. \u201cMy dream is taking p\u00e3o de queijo to hotels, coffeeshops, restaurants. I\u2019ve talked with a major businessman of a supermarket chain. Last November we partnered up with a delivery company. This is our greatest challenge here in Cairo, as we can\u2019t afford to have our own delivery service,\u201d she clarifies.<\/p>\n

The brand has also made combos with her main product and other Brazilian delicacies like coxinha and brigadeiro. She has also created variations of p\u00e3o de queijo with a light version made with an Egyptian 0%-fat cheese and skimmed milk and a vegan option. There\u2019s also a premium line with imported Parmesan.<\/p>\n

The entrepreneur has also promoted a more recent product, tapioca. To maintain the brand, Lima explains she is supported by her friends, family, and more recently an assistant. \u201cWe always have a support network to make things happen, so I\u2019m very grateful. Now I have an assistant and an advertising agency. And we are structuring a communication plan for this year,\u201d she finished.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mineirin Egypt celebrated one year supplying the tables of Arabs with p\u00e3es de queijo. The company\u2019s Brazilian founder continues to innovate with recipes and partnerships.<\/p>\n","protected":false},"author":2324,"featured_media":306444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[9803,1824,2138,27801,27802,10398,29756,3706,17901,8848,27803,18110,18111,37079],"class_list":{"0":"post-306474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-egypt-en","9":"tag-brazilian","10":"tag-brazilian-food","11":"tag-brazilian-table-en","12":"tag-brigadeiro-en","13":"tag-cairo-en","14":"tag-cozinha-en","15":"tag-cuisine","16":"tag-egito-en","17":"tag-entrepreneur","18":"tag-mineirin-egyto-en","19":"tag-pao-de-queijo-en","20":"tag-tapioca-en","21":"tag-tapioca-en-2"},"wps_subtitle":"Mineirin Egypt celebrated one year supplying the tables of Arabs with p\u00e3es de queijo. The company\u2019s Brazilian founder continues to innovate with recipes and partnerships.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/306474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=306474"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/306474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/306444"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=306474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=306474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=306474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}