{"id":307314,"date":"2022-02-15T18:15:54","date_gmt":"2022-02-15T21:15:54","guid":{"rendered":"https:\/\/anba.com.br\/shawarma-ganha-versao-com-carne-de-pato-na-gulfood\/"},"modified":"2022-02-16T18:11:52","modified_gmt":"2022-02-16T21:11:52","slug":"brazilians-showcase-duck-shawarma-at-gulfood","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilians-showcase-duck-shawarma-at-gulfood\/","title":{"rendered":"Brazilians showcase duck shawarma at Gulfood"},"content":{"rendered":"

Dubai \u2013 The already traditional tasting of poultry shawarma from Brazil during Gulfood, the largest food show in the Middle East, gained a new flavor this year. Typical to Arab countries, the dish is now also being offered with duck meat<\/strong>. The Brazilian Animal Protein Association (ABPA) promotes the initiative at its booth at the event, in the Beef and Poultry pavilion.<\/p>\n

The tasting is endorsed by the sectoral project focused on duck meat, Brazilian Duck<\/strong>, launched less than a year ago. \u201cWe have been offering the tasting of shawarma with chicken for several years, and our partner company, Villa Germania, had the idea of participating with the duck as well. It has been a success; everyone wants to taste it,\u201d said ABPA\u2019s Marketing and Commercial Promotion manager, Isis Sardella.<\/p>\n

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Duck shawarma is served for the first time in the Brazilian space at Gulfood<\/em><\/figcaption><\/figure>\n

According to the manager, the average is 1,500 snacks served per day. Around 400 of them are made from duck meat sent by Villa Germania, the first company to join Brazilian Duck.<\/p>\n

Gulf market leader<\/strong><\/p>\n

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Sardella and Rua follow the initiative at Gulfood 2022<\/em><\/figcaption><\/figure>\n

Already a sales leader in duck meat for the Gulf region, founded in 1996. From Indaial, in the state of Santa Catarina, Villa Germania<\/strong> is the largest duck meat production and export unit in Latin America. But company executives strive for more. \u201cWe want to expand. Today, we export the whole duck, and it is still very elementary and basic. We want to start with shawarma and the cuts,\u201d explained Marcondes Moser, vice president of Operations at the brand.<\/p>\n

\"\"
Moser (left), alongside Alexandre Almeida (right), commercial director of Villa Germania<\/em><\/figcaption><\/figure>\n

The idea of innovating during Gulfood<\/strong> is also to take advantage of the visits of traditional poultry buyers to introduce duck meat to those who still do not know it and, thus, expand the market. \u201cWe want to increase sales in the Middle East region by 40%,\u201d said Moser.<\/p>\n

According to Moser, the company has practically 100% of the duck meat market in Saudi Arabia, with around 1,300 tonnes exported per year and between 80% and 90% of consumption in the UAE. \u201cIt was in the halal market we found an exciting alternative because almost no duck was sold here. We were pioneers here,\u201d recalls the executive about the beginning in the region. Today, the company also distributes its brands in countries like Qatar, Oman, and other countries.<\/p>\n

For Luis Rua, ABPA<\/strong>\u2019s Director of Markets, Gulfood is an opportunity for Brazilian brands, now including the duck meat sector, to seek added value and position their brands in the Middle East. \u201cFrom the market point of view, [in this edition of the show] we can see the upturn happening. A good situation of customers\u2019 shopping needs,\u201d said Rua.<\/p>\n

Quick facts:<\/strong><\/p>\n

Gulfood 2022
\nFebruary 13 to 17, 2022
\nWTC, Dubai, United Arab Emirates
\nMore info: gulfood.com<\/a><\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

tha<\/div>\n
Thais Sousa\/ANBA<\/div>\n
Thais Sousa\/ANBA<\/div>\n
Thais Sousa\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

The innovation is part of an action carried out by Brazilian Duck, a sectoral project to promote Brazilian products abroad. Tasting is being held during the show in Dubai.<\/p>\n","protected":false},"author":2324,"featured_media":307290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102],"tags":[9839,11801,11910,11912,28399,28404,28403,23864,9687,28400,9557,9595,28401,9579,28402],"class_list":{"0":"post-307314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"tag-abpa-en","9":"tag-abpa-ar","10":"tag-arabia-saudita-en","11":"tag-carne-de-frango-en","12":"tag-carne-de-pato-en","13":"tag-duck","14":"tag-duck-meat","15":"tag-emirados-en-2","16":"tag-emirates-en-2","17":"tag-pato-en","18":"tag-poultry-en","19":"tag-saudi-arabia-en","20":"tag-shawarma-en","21":"tag-uae-en","22":"tag-villa-germania-en"},"wps_subtitle":"The innovation is part of an action carried out by Brazilian Duck, a sectoral project to promote Brazilian products abroad. Tasting is being held during the show in Dubai.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/307314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=307314"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/307314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/307290"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=307314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=307314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=307314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}