{"id":309054,"date":"2022-03-23T16:00:29","date_gmt":"2022-03-23T19:00:29","guid":{"rendered":"https:\/\/anba.com.br\/ornare-inaugura-showroom-de-moveis-planejados-em-dubai\/"},"modified":"2022-03-26T21:20:29","modified_gmt":"2022-03-27T00:20:29","slug":"brazils-ornare-opens-custom-furniture-showroom-in-dubai","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazils-ornare-opens-custom-furniture-showroom-in-dubai\/","title":{"rendered":"Brazil\u2019s Ornare opens custom furniture showroom in Dubai"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazilian architects and businesswomen Shalise Basso and Carina Fontes opened the showroom of the custom furniture brand Ornare<\/strong> in Dubai, in the United Arab Emirates, earlier this month. The franchise\u2019s managing partners have been working with the brand in the Arab country for about a year and already have Arab, Indian, and Brazilian clients. Pictured above, Carina Fontes (left) and Shalise Basso (right).<\/em><\/p>\n

Ornare<\/a> is a Brazilian company with 36 years of expertise in kitchens, cabinets, closets, and other custom-designed furniture<\/strong> solutions. It has stores across several states of Brazil and the United States. The brand\u2019s main stores are located in S\u00e3o Paulo and New York; the others are franchises. This is the first in the Arab world and the Middle East.<\/p>\n

The projects are highly customizable, a competitive differential of the company, according to Shalise Basso. The partner told ANBA the showroom impressed the approximately 200 people who attended the opening party, including architects, real estate brokers, and specialized media. The showroom is located in the Business Bay area in downtown Dubai.<\/p>\n

\"\"
One of the kitchen projects in the showroom<\/em><\/figcaption><\/figure>\n

Carina Fontes has lived in Dubai for two years and Shalise Basso for ten. In October 2020, they traveled to S\u00e3o Paulo to visit Ornare\u2019s main store, on a famous avenue in S\u00e3o Paulo. The architects met the brand\u2019s owners there and decided to open the franchise in the emirate.<\/p>\n

\u201cWe went back to Dubai, assessed the feasibility, made a business plan, carried out field research, and one of the biggest concerns was choosing the showroom\u2019s location. We could not get it wrong,\u201d said Basso, who had previously worked with customized furniture.<\/p>\n

In February 2021, they decided on the address at The Opus<\/a>, a newly opened office building, and initiated the building work. \u201cThis was one of the last buildings designed by architect Zaha Hadid<\/strong>, the first woman to receive the Pritzker Architecture Prize, the highest international award reference in the field,\u201d said Basso. Zaha Hadid is of Iraqi-British origin and passed away in 2016.<\/p>\n

Customization<\/strong><\/p>\n

Ornare has industrial production in a plant in Cotia, in the state of S\u00e3o Paulo. There, quality woodwork products are manufactured with exclusive designs and a high level of customization. The brand\u2019s competitors, according to Basso, are Italian and German companies, but neither offers as many options with such high quality, she stated. \u201cThere are cabinets, kitchens, bathrooms, wall systems, everything with woodworking we can build. All the custom furniture is included in the project. Ornare does not sell loose furniture, such as chairs,\u201d she explained.<\/p>\n

Fontes and Basso understand the client\u2019s needs and carry out the project. The presentation is in 3D, with virtual reality glasses. \u201cThe client can get into the project and experience it, assess it down to the smallest detail,\u201d said Basso.<\/p>\n

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Closet design in the showroom<\/em><\/figcaption><\/figure>\n

Ornare uses medium-density fiberboard (MDF), suitable for the production of interior furniture. The product is easy to use by the industry and has low formaldehyde emissions, according to the official California Air Resource Board (CARB) regulations. All parts are made and pre-assembled in Brazil and shipped to Dubai. The delivery takes about 30 days.<\/p>\n

Shalise Basso attributes Ornare\u2019s differential to the color palette, level of customization, and quality of the products it offers. \u201cWe have a particular palette, and we offer several options for handles metal parts; there are many details to offer a different product for each client,\u201d she said.<\/p>\n

Kitchens are the brand\u2019s flagship, followed by walk-in closets and cabinets. \u201cIn Dubai, it is very typical for a house with a large family to have an industrial kitchen for everyday use, and a show kitchen, the most beautiful one, usually integrated with the living room, to receive visitors,\u201d said the architect. The Paris line has stood out among the projects in the emirate. \u201cIt has a slightly more traditional design and comes in many colors. The metallic gold is much sold, it is very stylish, they love it. We have even built a purple kitchen,\u201d she said.<\/p>\n

Basso said Ornare is looking for partnerships with high-end real estate ventures in Dubai, but, in general, it has been working directly with end customers.<\/p>\n

Quick facts:<\/strong><\/p>\n

Ornare Showroom<\/a>
\nThe Opus by Omniyat, 7th Floor \u2013 C701
\nDubai, United Arab Emirates
\n+971 55 899 4069 \u2013 Shalise Basso
\n+971 58 570 9580 \u2013 Carina Fontes<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Press release<\/div>\n
Press release<\/div>\n
Press release<\/div>\n","protected":false},"excerpt":{"rendered":"

Brazilian businesswomen Shalise Basso and Carina Fontes are partners in the customized furniture brand franchise, the first in the Arab world. The projects stand out for their high level of customization.<\/p>\n","protected":false},"author":2305,"featured_media":309045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,3066],"tags":[19629,29749,29751,29752,29753,29772,29755,29777,18417,19779,29773,29759,29774,29760,29761,29775,29762,29770,29771,29780,29764,29767,29776,29768,29778,29779,29769,3388],"class_list":{"0":"post-309054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-society","9":"tag-architecture-en","10":"tag-armario-en","11":"tag-arquitetura-de-inteiores-en","12":"tag-carina-fontes-en","13":"tag-closet-en","14":"tag-colors","15":"tag-cotia-en","16":"tag-custom-furniture","17":"tag-decoration","18":"tag-design-en","19":"tag-details","20":"tag-detalhes-en","21":"tag-dubai-architecture","22":"tag-dubai-arquitetura-en","23":"tag-dubai-decoracao-en","24":"tag-dubai-decoration","25":"tag-dubai-ornare-en","26":"tag-finishes","27":"tag-interior-architecture","28":"tag-kitchen-en","29":"tag-mdf-en","30":"tag-ornare-en","31":"tag-ornare-dubai","32":"tag-shalise-basso-en","33":"tag-tailored-furniture","34":"tag-walk-in-closet","35":"tag-walkin-closet-en","36":"tag-wood"},"wps_subtitle":"Brazilian businesswomen Shalise Basso and Carina Fontes are partners in the customized furniture brand franchise, the first in the Arab world. The projects stand out for their high level of customization.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/309054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=309054"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/309054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/309045"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=309054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=309054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=309054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}