{"id":309214,"date":"2022-03-25T11:43:17","date_gmt":"2022-03-25T14:43:17","guid":{"rendered":"https:\/\/anba.com.br\/?p=309214"},"modified":"2022-03-29T10:30:54","modified_gmt":"2022-03-29T13:30:54","slug":"metaverse-opportunity-to-bring-brazil-closer-to-arabs","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/metaverse-opportunity-to-bring-brazil-closer-to-arabs\/","title":{"rendered":"Metaverse: Opportunity to bring Brazil closer to Arabs"},"content":{"rendered":"

Vin\u00edcius Luiz*<\/strong><\/p>\n

Much has been said about the metaverse, particularly since Facebook announced on October 28, 2021, the name change of its holding company to Meta. So gained more traction the stakes around this new virtual universe and piqued the curiosity of the whole community and not just those working on tech.<\/p>\n

By analyzing the interest in the topic, you can notice how this new concept has gotten closer and closer to reality.<\/p>\n

For some, this could be seen as a second chance for the format. In mid-2004, Second Life caused a similar buzz but didn\u2019t prove to be as successful as it had promised. Its bark was much worse than its bite.<\/p>\n

Others believe it\u2019s something totally out of touch with reality (and it actually is!). Nobody is going to walk around wearing a large equipment around its head to live in a virtual world.<\/p>\n

Although the term is used now mainly to refer to its usage in virtual reality like games, the metaverse is an opportunity for making the technology work for humanity and not as a withdrawal from reality.<\/p>\n

If we look at the core principle of the metaverse as \u201c\u2026 a shared collective, virtual space that\u2019s the result of the sum of \u2018virtual reality,\u2019 \u2018augmented reality,\u2019 and \u2018internet,\u2019\u201d we could see a new reality that could help further trade relations between countries.<\/p>\n

The technological potential embedded in the concept has been used to facilitate business as in the Ellos Platform, launched back in late 2020 by the\u00a0Arab Brazilian Chamber of Commerce<\/strong>\u00a0(ABCC) to facilitate business and record negotiations in a decentralized way via blockchain.<\/p>\n

Furthering its core concept, the metaverse could become a highly effective way to virtually get to know and try products and carry out negotiations and automatically process transactions in secure networks.<\/p>\n

This means that dynamic virtual environments could bridge several gaps like distance, language, culture, etc., as well as integrating digital locations and brick-and-mortar production lines, for example.<\/p>\n

Imagine a trade show where Brazilians speak Portuguese, Arabs speak Arabic, and the environment itself streamlines the conversation making everyone understand each other with no barriers?<\/p>\n

Imagine conducting an inspection in a manufacturing plant, validating documents, trying out products, analyzing production batches among other stages of the commercial process of goods in a simplified manner via a virtual platform like Roblox or Decentraland?<\/p>\n

Therefore, the metaverse holds a great potential not for disconnecting but for bringing people and businesses closer together in an unprecedented manner. It could be another channel that makes it possible to connect to the world\u2019s highest technologies and deepen the relations between countries, regardless of the distance and the languages spoken in either side.<\/p>\n

My suggestion is: Don\u2019t assume the metaverse isn\u2019t for your business. Study it and see what you can learn about the future of the digital world.<\/p>\n

In the worst-case scenario, you\u2019ll learn a lot! As Einstein used to say, \u201cThe mind that opens to a new idea never returns to its original size.\u201d<\/p>\n

Vin\u00edcius Luiz is Head of Innovation at Orbital, which brings innovation processes to companies<\/strong><\/p>\n

Supplied<\/div>\n","protected":false},"excerpt":{"rendered":"

In an article, the head of Innovation at Orbital, Vin\u00edcius Luiz, addresses the metaverse growth and how this virtual environment can be used to facilitate the relationship and business between Arabs and Brazilians.<\/p>\n","protected":false},"author":2276,"featured_media":309211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20687],"tags":[17633,3667,29322,25468,29890,29892,29891,29888,29889],"class_list":{"0":"post-309214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"tag-blockchain-en","9":"tag-innovation","10":"tag-inovacao-en","11":"tag-metaverse","12":"tag-metaverse-article-en","13":"tag-metaverse-in-business-en","14":"tag-metaverse-trade-show-en","15":"tag-orbital-en","16":"tag-vinicius-luiz-orbital-en"},"wps_subtitle":"In an article, the head of Innovation at Orbital, Vin\u00edcius Luiz, addresses the metaverse growth and how this virtual environment can be used to facilitate the relationship and business between Arabs and Brazilians.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/309214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2276"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=309214"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/309214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/309211"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=309214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=309214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=309214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}