{"id":311938,"date":"2022-05-17T14:38:39","date_gmt":"2022-05-17T17:38:39","guid":{"rendered":"https:\/\/anba.com.br\/?p=311938"},"modified":"2022-05-19T19:13:28","modified_gmt":"2022-05-19T22:13:28","slug":"jordan-seeking-to-gain-ground-in-brazils-food-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/jordan-seeking-to-gain-ground-in-brazils-food-market\/","title":{"rendered":"Jordan seeking to gain ground in Brazil\u2019s food market"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Jordan<\/strong> has brought seven companies to showcase their pastries, herbs, spices, jams, hummus, biscuits, chocolates and dates at the supermarket fair APAS Show 2022<\/strong> in S\u00e3o Paulo. On Monday (17), the stand of the Arab Brazilian Chamber of Commerce<\/strong> (ABCC), where the companies are, was visited by Jordanian senator Issa Murad, the Jordanian ambassador to Bras\u00edlia, Maen Masadeh, and the Jordanian honorary consul in S\u00e3o Paulo, Mustapha Abdouni.<\/p>\n

\"\"<\/a>
Murad (L), Masadeh (C) and Abdouni (R)<\/em><\/figcaption><\/figure>\n

This is the second time that Issa Murad comes to Brazil. In an interview with ANBA, he said this is an opportunity for Jordanian companies to showcase their products and get to know more of the Brazilian market. He also said that Jordan is interested in exporting its products and importing more products from Brazil to ensure its foods security.<\/p>\n

\u201cWe buy a lot of beef and poultry from Brazil and export fertilizers to the country, and now we\u2019re seeking opportunities to boost cooperation and bilateral relations. I believe there\u2019re many opportunities in South America, particularly in Brazil, and the show is very worthwhile,\u201d Murad said.<\/p>\n

The senator said that Brazilian companies could also finish their products in Jordan to sell in the Middle East region. \u201cWe\u2019re geographically distant, but we can do this rapprochement. That\u2019s why we\u2019re here,\u201d he finished.<\/p>\n

Trading company Adnan Khudari & Sons<\/strong><\/a> director-general Ahmad Khudari is also part of the Jordanian mission. In addition to bringing its company to exhibit, he has represented industry entities as he\u2019s the deputy chairman of the Amman Chamber of Industry and chairman of the Jordanian Exporters Association.<\/p>\n

\"\"<\/a>
Khudari (L) and Al Jitan<\/em><\/figcaption><\/figure>\n

Khudari (L) and Al Jitan<\/em><\/p>\n

\u201cWe\u2019re really glad to be here. We\u2019re seeking opportunities to export our products and we\u2019re seeking Brazilian products to buy, too,\u201d he told ANBA. The trading firm Khudari sells spices, natural herbs, rose water, pomegranate molasses, Medjool dates<\/strong>, biscuits, and other products.<\/p>\n

Khudari exports to 45 countries and hopes to break into South America through Brazil. \u201cThe COVID has postponed our visit to Brazil, so the expectations are high. Next year, we expect to bring 20 to 40 companies,\u201d he said.<\/p>\n

Mahmoud Al Jitan is vice chairman of the Jordan Industry Chamber and CEO of the pastry and biscuit firm Paradise Bakeries<\/a>. The company exports to 15 countries and this is the first time Al Jitan comes to Brazil. \u201cWe came to discover the country and this show, and we expect a successful story,\u201d he told ANBA. He reinforced Khudari\u2019s desire to bring more Jordanian companies in next year\u2019s APAS Show. \u201cPeople around the world enjoy our flavors. We have much to offer,\u201d he said.<\/p>\n

Ambassador Maen Masadeh agreed with Khudari and Al Jitan about a larger participation in APAS in 2023 and said there are plans to diversify bilateral relations and joint ventures between the two countries. \u201cMy expectations [for the APAS Show] are high, the Jordanian businesspeople are very optimistic, and the Jordanian products are pretty competitive. I already know what Brazilians like, and I\u2019m sure that the products will be popular as the Arab flavors are familiar here,\u201d he said.<\/p>\n

Jordan\u2019s mission to Brazil was organized by the Brazil-Jordan Business Association (JBBA), in partnership with the Jordan Export House & Trade (JEHT), with support from the ABCC and Jordanian Embassy to Brazil.<\/p>\n

Here\u2019s more on the APAS Show:<\/em><\/p>\n

Arabs showcase coffee, olives and packaging at APAS Show<\/a><\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Bruna Garcia\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

The Arab country has brought seven companies of pastries, biscuits, dates, herbs and spices to the APAS Show in S\u00e3o Paulo. The opening was attended by Jordanian senator Issa Murad, the Jordanian ambassador to Bras\u00edlia, Maen Masadeh, and the Jordanian honorary consul in S\u00e3o Paulo, Mustapha Abdouni.<\/p>\n","protected":false},"author":2305,"featured_media":311924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102,107,117],"tags":[31395,31396,27316,27306,30946,6450,1771,26664,29019,3254,9829,4587,31397,9537,13339,27312,31398,31362,31427,31399,31400,31394,27500,4589,17943,26667],"class_list":{"0":"post-311938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"category-business-opportunities","9":"category-halal-en","10":"tag-adnan-khudari-sons-en","11":"tag-ahmad-khudari-en","12":"tag-apas-en","13":"tag-apas-show-en","14":"tag-apas-show-2022-en","15":"tag-biscuits","16":"tag-dates","17":"tag-ervas-en","18":"tag-fertilizantes-en","19":"tag-fertilizers","20":"tag-food-security-en","21":"tag-herbs","22":"tag-issa-murad-en","23":"tag-jordan-en","24":"tag-jordania-en","25":"tag-maen-masadeh-en","26":"tag-mahmoud-al-jitan-en","27":"tag-medjool-en","28":"tag-medjool-en-2","29":"tag-mustapha-abdouni-en","30":"tag-paradise-bakeries-en","31":"tag-pastries","32":"tag-seguranca-alimentar-en","33":"tag-spices","34":"tag-tamaras-ar","35":"tag-temperos-en"},"wps_subtitle":"The Arab country has brought seven companies of pastries, biscuits, dates, herbs and spices to the APAS Show in S\u00e3o Paulo. The opening was attended by Jordanian senator Issa Murad, the Jordanian ambassador to Bras\u00edlia, Maen Masadeh, and the Jordanian honorary consul in S\u00e3o Paulo, Mustapha Abdouni.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/311938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=311938"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/311938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/311924"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=311938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=311938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=311938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}