{"id":313189,"date":"2022-06-09T16:43:46","date_gmt":"2022-06-09T19:43:46","guid":{"rendered":"https:\/\/anba.com.br\/?p=313189"},"modified":"2022-06-10T15:21:08","modified_gmt":"2022-06-10T18:21:08","slug":"uae-based-company-launches-date-sugar-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/uae-based-company-launches-date-sugar-in-brazil\/","title":{"rendered":"UAE-based company launches date sugar in Brazil"},"content":{"rendered":"

S\u00e3o Paulo \u2013 UAE-based date company Al Foah<\/strong> has a stand in natural products show Naturaltech in S\u00e3o Paulo until Saturday (11). Among the new products that the brand brings to Brazil is the date sugar<\/strong> or date powder.<\/p>\n

\u201cThe date power contains sugar but also fibers and all the fruit\u2019s benefits. The power substitutes sugarcane and beet sugar, which have a higher glycemic index, and we\u2019re seeing many companies looking for a healthier sugar like this,\u201d Brazil\u2019s Rafael Gon\u00e7alvez (pictured above<\/em>), CEO of Al Foah, told ANBA.<\/p>\n

\"\"<\/a>
Businesswoman Julia de Biase and CEO Rafael Gon\u00e7alves at Naturaltech show<\/figcaption><\/figure>\n

The product is new even in Arab countries, but Gon\u00e7alves said they have received orders and that the first shipments are expected to leave in the second half of the year. \u201cIt is a great novelty we\u2019re launching, more focused on the food industry (B2B), but we\u2019ve seen a demand from the end consumer (B2C), too. In fact, we have a website<\/a> with cake, pie and other dish recipes with our products,\u201d she said.<\/p>\n

At the helm of the Emirati company for two years, Gon\u00e7alves talked about his goals for Al Foah. \u201cMy greatest goal in the company is shaking it up, opening new doors, breaking into new markets, opening new consumption options and generating more knowledge for the brand and the consumption of dates as a healthy food,\u201d he said.<\/p>\n

In addition to the date power and whole dates, other products that Al Foah sells are date paste, honey or syrup, and chopped dates. The company has recently launched the saffron- and cardamon-flavored date syrup in the UAE, which it also aims at exporting.<\/p>\n

Here\u2019s more on this:<\/em> UAE dates now selling in Carrefour supermarkets in Brazil<\/a><\/p>\n

Another new product by the company are 100-calorie individual packaged snacks<\/strong> containing three to four dates, Gon\u00e7alves. \u201cThe Al Foah\u2019s plant is in the middle of the desert, and there are not many options to have lunch around, so I usually eat dates for lunch,\u201d the CEO said.<\/p>\n

\"\"<\/a>
Produtos de t\u00e2maras para a ind\u00fastria de alimentos e para o consumidor final<\/figcaption><\/figure>\n

This is the first structured investment of the brand in Brazil, Gon\u00e7alvez said. \u201cI see a large potential in Brazil, and I want the brand to fulfill its potential here,\u201d he said. Although its largest markets are Mulim-majority countries, Al Foah has worked to raise awareness in new markets as the Islamic demand is seasonal. \u201cThe consumption of dates is traditionally associated with Ramadan<\/strong>,\u201d Gon\u00e7alves said. The brand is represented by businesswoman Julia de Biase in Brazil, which buys one to two containers a year,\u201d the CEO said.<\/p>\n

Al Foah has some stores<\/strong> in malls in the UAE that sell dates with nuts, walnuts and chocolates for gift-giving. \u201cWhen I first started in the company, the shops in the malls closed due to the pandemic, but they are rapidly picking up, and sales are good, which allows us to invest in an international expansion<\/strong>, starting with duty-free shops in the international airports in Dubai and Abu Dhabi and across the Gulf region,\u201d the businessman said.<\/p>\n

Naturaltech<\/strong><\/p>\n

Naturaltech<\/a> is the largest natural products show across Latin America and brings together every year in S\u00e3o Paulo the industry of natural products, probiotics, whole foods, phytotherapy products, and complementary treatments. The UAE general-consul in S\u00e3o Paulo, Ibrahim Salem Alalawi, visited the stand of the Al Foah at the show.<\/p>\n

Gon\u00e7alves said that the participation at Naturaltech is yielding good results. \u201cThe show is very busy, and I\u2019m impressed with the number of visitors in our stand, and the quality of visits is very good, and not only onlookers, but people interested in selling the products. We are already seeing a return on our investment,\u201d the CEO said.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>\n
Supplied<\/div>\n","protected":false},"excerpt":{"rendered":"

Al Foah is exhibiting its dates and date products in natural products show Naturaltech in S\u00e3o Paulo until June 11. The company has invested in its brand awareness in Brazil.<\/p>\n","protected":false},"author":2305,"featured_media":313173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,95],"tags":[14264,26608,32273,32271,32272,1771,26612,13914,32270,32274,32275,32269,26622,17943],"class_list":{"0":"post-313189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-innovation","9":"tag-al-foah-en","10":"tag-al-foah-en-2","11":"tag-ceo-al-foah-en","12":"tag-date-honey","13":"tag-date-syrup","14":"tag-dates","15":"tag-julia-de-biase-en-2","16":"tag-julia-de-biase-en","17":"tag-natural-produts-show","18":"tag-naturaltech-en","19":"tag-rafael-goncalves-en","20":"tag-sugar-date","21":"tag-tamaras-en","22":"tag-tamaras-ar"},"wps_subtitle":"Al Foah is exhibiting its dates and date products in natural products show Naturaltech in S\u00e3o Paulo until June 11. The company has invested in its brand awareness in Brazil.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/313189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=313189"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/313189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/313173"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=313189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=313189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=313189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}