{"id":313399,"date":"2022-06-14T17:42:01","date_gmt":"2022-06-14T20:42:01","guid":{"rendered":"https:\/\/anba.com.br\/dados-sao-o-novo-petroleo-diz-sir-martin-sorrell\/"},"modified":"2022-06-15T17:19:42","modified_gmt":"2022-06-15T20:19:42","slug":"sir-martin-sorrell-data-is-the-new-oil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/sir-martin-sorrell-data-is-the-new-oil\/","title":{"rendered":"Sir Martin Sorrell: Data is the new oil"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Growth prospects for the digital economy beyond traditional media outlets were the highlight of the lecture by Sir Martin Sorrell (<em>pictured above<\/em>), executive chair of <strong>S4 Capital<\/strong>, during the Brazil Investment Forum (BIF) 2022. \u201c<strong>Data<\/strong> has become the new oil. This is what drives digital content development and distribution on social media,\u201d said the publicist and entrepreneur during the Global Economy panel. The event took place this Tuesday (14) morning.<\/p>\n<p>For Sorrell, analysis and use of data are sources to be economically exploited now. Prior to S4 Capital, which provides advertising and digital marketing services to global clients, the British was the CEO of WPP Group for 33 years. Based on his expertise in the digital environment, Sorrell spoke about the importance of countries keeping up with the pace of new media. \u201c<strong>Digital economy<\/strong> in Latin America and Brazil is very different from what you see in the rest of the world. You see the analog world, which is shrinking. <strong>Digital media, on the other hand,<\/strong> represents 30% of the market in Latin America and 60% globally,\u201d he pointed out.<\/p>\n<p>For Brazil, the executive said digitalization is expected to grow two to three times more than <strong>traditional media<\/strong> in the coming years. \u201cWe\u2019re knocking on a door that\u2019s essentially open,\u201d he pointed out.<\/p>\n<p>Mediating the panel, Greg Barton, founder &amp; CEO of BNamericas, asked Sorrell about a possible end to the globalization process. \u201cI think globalization is not over, but it has slowed down a bit,\u201d said Sorrell.<\/p>\n<p>Among the processes he has been following in the global market, the executive stressed most companies were able to reduce expenses during the pandemic. Also, trips have resumed, heating some sectors of the economy, and commodity prices have spiked.<\/p>\n<p>The BIF 2022 is the most prominent foreign investment event in Latin America. The event will continue this Wednesday (15) in a hybrid format, with in-person participation in S\u00e3o Paulo restricted to guests, promoted by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the Inter-American Development Bank (IDB), and the Brazilian federal government.<\/p>\n<p><em>Read more about the event:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/anba.com.br\/en\/with-europe-down-brazil-is-great-option-for-investment\/\">With Europe down, Brazil is great option for investors<\/a><\/li>\n<\/ul>\n<p><strong>Translated By El\u00fasio Brasileiro<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-313383\">Reproduction\/YouTube<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a lecture on the global economy, publicist and CEO of S4 Capital, Sir Martin Sorrell, said data analysis is essential for the digital sector, which is growing beyond traditional media outlets.<\/p>\n","protected":false},"author":2324,"featured_media":313383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[32416,20822,32405,8127,32414,17603,32413,32407,32408,16984,32410,32411,32412,16998,32415],"class_list":{"0":"post-313399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-advertising","9":"tag-brasil-investment-forum","10":"tag-brasil-investment-forum-2-en","11":"tag-data","12":"tag-digital-media","13":"tag-economia-global","14":"tag-global-economy","15":"tag-marketing-en","16":"tag-midias-digitais-en","17":"tag-midias-sociais","18":"tag-midias-tradicionais-en","19":"tag-publicidade-en","20":"tag-sir-martin-sorrell-en","21":"tag-social-media-en","22":"tag-traditional-media"},"wps_subtitle":"In a lecture on the global economy, publicist and CEO of S4 Capital, Sir Martin Sorrell, said data analysis is essential for the digital sector, which is growing beyond traditional media outlets.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/313399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=313399"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/313399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/313383"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=313399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=313399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=313399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}