{"id":313888,"date":"2022-06-24T14:28:07","date_gmt":"2022-06-24T17:28:07","guid":{"rendered":"https:\/\/anba.com.br\/?p=313888"},"modified":"2022-06-28T18:12:56","modified_gmt":"2022-06-28T21:12:56","slug":"pagus-art-installation-pays-tribute-to-arab-immigrants","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/pagus-art-installation-pays-tribute-to-arab-immigrants\/","title":{"rendered":"Pag\u00fa\u2019s art installation pays tribute to Arab immigrants"},"content":{"rendered":"

S\u00e3o Paulo \u2013 An artwork honoring the Arab immigrants<\/strong> is being produced on the fa\u00e7ade of the Garagem Autom\u00e1tica Senador building in the historic center of the city of S\u00e3o Paulo. Due to be unveiled on July 5, the work is the brainchild of Brazilian artist Kleber Pag\u00fa (pictured<\/em>), who is also responsible for its conception. Fernanda Bueno is the curator, and did the research with Helo\u00edsa Abreu Dib. The project is by Ax\u00e9 no Corre Produ\u00e7\u00f5es, a company owned by Pag\u00fa and Bueno.<\/p>\n

The building is almost at the corner of Avenida Senador Queir\u00f3s and Rua 25 de Mar\u00e7o<\/strong>, an Arab neighborhood and a strong symbol of immigration and entrepreneurship of this community in S\u00e3o Paulo. It was there that the Arabs were first welcomed upon reaching the city and set up their stores. The work also pays tribute to the 70th<\/sup> anniversary of the foundation of the Arab Brazilian Chamber of Commerce<\/strong> (ABCC), which sponsors the project with the support of the Federation of Muslim Associations in Brazil (FAMBRAS) and certifier Cdial halal.<\/p>\n

The installation includes painting, lightning and other materials like rigid EPS. Its predominant color will be gold, and it will feature an arabesque<\/strong>, an Arab symbol. \u201cBrazil has the largest Italian, Japanese, Portuguese and Arab communities. There\u2019re more Lebanese in Brazil than in Lebanon. We want to display this capacity to embrace sets of migrations and talk about these cultures, learn about our history with the city, search for the ancestry with access to information,\u201d Pag\u00fa<\/strong> said in an interview with ANBA, stressing his African ancestry.<\/p>\n

The Garagem Autom\u00e1tica Senador<\/strong> building<\/strong> is considered an architectural icon of the city since its opening in 1967, with its 29 floors, the highest garage building in Brazil and Latin America at that time. It was built by the family of Zaki Dib, a Syrian immigrant from the city of Homs. The family runs the building to this day, and Zaki\u2019s granddaughter Helo\u00edsa Dib is responsible of the project. She\u2019s the one who was first contacted by Pag\u00fa. They presented the project to the ABCC and approved the art that focuses on immigration and the contributions of the Arabs to S\u00e3o Paulo and Brazil.<\/p>\n

\"\"<\/a>
The fa\u00e7ade of the Edif\u00edcio Garagem Autom\u00e1tica Senador building, where the artwork is being produced<\/figcaption><\/figure>\n

\u201cI saw a call on the newspaper for buildings interested in receiving artistic interventions, and I submitted the building. I wanted to use the free walls to put an installation related to the Arab immigration. I brought the this idea to my family, and they approved it,\u201d Helo\u00edsa told ANBA.<\/p>\n

\u201cWe took into consideration the proximity to the Rua 25 de Mar\u00e7o. The geography of each installation is very important, and the story we are going to tell is very important. This was S\u00e3o Paulo\u2019s first garage building, 70 meters tall. Finding the Avenida Senador Queir\u00f3s, finding this family, the issue of Arab immigration, an iconic architecture that has been forgotten, all this was taken into account to conceive the project,\u201d Pag\u00fa said.<\/p>\n

The research project by Fernanda Bueno and Helo\u00edsa Dib took about a year, the artist said. \u201cThe color of the monument is golden, not yellow; it is golden because one of the many contributions of the Arab peoples is using gold as a currency, as something actually commercial. We have brought in the arabesques, too, and developed the art,\u201d he said.<\/p>\n

ABCC Cultural director Silvia Antibas said the work is symbolic for the Arab community and for celebrating the 70th<\/sup> anniversary of the ABCC<\/strong> as it is very close to the Rua 25 de Mar\u00e7o.<\/p>\n

\u201cThe arabesque symbolizes the whole Arab community<\/strong>, its symbiosis and integration to the community in the center of the city, in a street that represents exactly the entrepreneurship of the immigrants. It was there that they got together and settled, where they could listen to Arab music, read Arabic newspapers. Other groups came with the institutional immigration, with jobs in farms, for example. But the Arabs came on their own, and this is where they were welcomed,\u201d Antibas told ANBA.<\/p>\n

\u201cThere\u2019s nothing better than honoring the Rua 25 de Mar\u00e7o in a building that will give great visibility to the project and will be a present to the city of S\u00e3o Paulo,\u201d she finished.<\/p>\n

The building is receiving gold paint<\/strong> as of Thursday (23), anyone passing through the city center can watch the work live.<\/p>\n

This is the first of the four-part project \u201cMonument to Arab Immigration,\u201d which includes other three building fa\u00e7ades. Pag\u00fa and Bueno seek sponsorships<\/strong> to finish the project. \u201cThere is no monument in the city of S\u00e3o Paulo that looks like this. The building is the monument,\u201d Pag\u00fa said. Each fa\u00e7ade tells a part of the history of Arab immigration and its contributions to humanity in Medicine, Architecture, Algebra, and others.<\/p>\n

Pag\u00fa\u2019s portfolio includes over 200 art installations in Brazil and elsewhere. \u201cI aim at rethinking the city, public spaces, art, culture and information,\u201d he said.<\/p>\n

Contact info<\/strong><\/p>\n

Pag\u00fa and Fernanda Bueno
\nAx\u00e9 no Corre Produ\u00e7\u00f5es
\naxenocorre@gmail.com<\/a>
\n(11) 99398-9761
\n(11) 99958-2888<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

 <\/p>\n

Supplied<\/div>\n","protected":false},"excerpt":{"rendered":"

Artwork on the fa\u00e7ade of a garage building overlooking the Rua 25 de Mar\u00e7o in S\u00e3o Paulo will be unveiled on July 5. The installation honors the Arab entrepreneurship and celebrates the 70th anniversary of the Arab Brazilian Chamber of Commerce.<\/p>\n","protected":false},"author":2305,"featured_media":313919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[89,101],"tags":[32718,34223,6074,32717,32719,32715,20188,36387,29031,32720,32716,32721,29862,10080,32722,4936,32723],"class_list":{"0":"post-313888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture","8":"category-tourism","9":"tag-25-de-marco-en","10":"tag-25-de-marco-en-2","11":"tag-arab-immigration","12":"tag-artwork","13":"tag-edificio-garagem-senador-en","14":"tag-garagem-senador-building","15":"tag-heloisa-dib-en","16":"tag-homenagem-en","17":"tag-imigracao-arabe-en","18":"tag-kleber-pagu-en","19":"tag-monument","20":"tag-pagu-en","21":"tag-sao-paulo-en-2","22":"tag-sao-paulo-en","23":"tag-senador-queiros-en","24":"tag-tribute","25":"tag-zaki-dib-en"},"wps_subtitle":"Artwork on the fa\u00e7ade of a garage building overlooking the Rua 25 de Mar\u00e7o in S\u00e3o Paulo will be unveiled on July 5. The installation honors the Arab entrepreneurship and celebrates the 70th anniversary of the Arab Brazilian Chamber of Commerce.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/313888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=313888"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/313888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/313919"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=313888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=313888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=313888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}