{"id":313959,"date":"2022-06-24T16:00:01","date_gmt":"2022-06-24T19:00:01","guid":{"rendered":"https:\/\/anba.com.br\/marrocos-lanca-campanha-turistica-e-quer-atrair-brasileiros\/"},"modified":"2022-06-28T18:37:52","modified_gmt":"2022-06-28T21:37:52","slug":"morocco-launches-tourism-campaign-aims-at-brazilians","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/morocco-launches-tourism-campaign-aims-at-brazilians\/","title":{"rendered":"Morocco launches tourism campaign, aims at Brazilians"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Moroccan<\/strong> National Tourism Office (MNTO<\/a>) launched its new tourism<\/strong> campaign this Thursday (23). The event took place in the capital of S\u00e3o Paulo and pointed to Brazil as one of the countries on which the strategy will focus. With the motto \u2018Morocco \u2013 Kingdom of Light<\/strong>,\u2019 the country seeks to leverage its tourism sector, which was affected by the coronavirus pandemic. According to the MNTO, the sector accounts for 10% of Moroccan GDP.<\/p>\n

In 2019, the number of Brazilian visitors<\/strong> to Morocco was 47,113 people. The goal is for this amount to reach 120,000 Brazilians, said Khalid Mimi, MNTO director for Spain, Portugal, and Latin America. \u201cIf we invest in marketing and media experience, we could grow a lot,\u201d Mimi said in his presentation.<\/p>\n

\"\"
Khalid Mimi seeks to increase the number of Brazilian travelers to Morocco<\/em><\/figcaption><\/figure>\n

Also at the launch, the ambassador of Morocco to Brazil, Nabil Adghoghi, opened the event. \u201cIt is a pleasure to meet Brazilians who have been to Morocco and discovered an open and tolerant country, proud of its history, architecture, and design,\u201d he said.<\/p>\n

In an interview with ANBA, Adghoghi also talked about choosing Brazil among the target markets for this international campaign. \u201cIt is a post-pandemic initiative Moroccan tourism is launching. We want to attract more Brazilians because a visa is not required for them to travel there and for us to come here,\u201d said the diplomat.<\/p>\n

Digital marketing and gastronomy<\/strong><\/p>\n

To better understand tourist behavior, Moroccans invested in research. Siham Fettouhi (opening picture<\/em>), Marketing Director of the MNTO, explained the data revealed, for example, the activities most sought after by travelers today. One of the findings was that local food is one of the key factors when choosing a destination. \u201cAnd we are one of the top three in the world in gastronomy. It is a cultural factor, and Morocco has a lot to offer,\u201d said Fettouhi.<\/p>\n

\"\"
Ambassador Nabil Adghoghi, alongside Tamer Mansour<\/em><\/figcaption><\/figure>\n

In addition to understanding which activities to bolster, Moroccans also assessed the best means and tools to leverage tourism. Within this scope, the marketing director confirmed the importance of digital media<\/strong> and influencers, who are already part of Morocco\u2019s global tourism investment plan.<\/p>\n

\u201cWe are planning different things for the Brazilian market regarding sales and marketing. And, of course, working with influencers<\/strong>. We have some ideas, but we are still looking for partnerships to build and continue our work in social media,\u201d Fettouhi told ANBA.<\/p>\n

The event had the participation of representatives from tourism agencies, press, authorities, and executives. Among them was the Arab Brazilian Chamber of Commerce<\/strong> (ABCC) secretary-general, Tamer Mansour.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

ONMT\/Press release<\/div>\n
ONMT\/Press release<\/div>\n
ONMT\/Press release<\/div>\n","protected":false},"excerpt":{"rendered":"

With solid investment in digital marketing and influencers, the Arab country showed its strategies under the motto \u2018Morocco \u2013 Kingdom of Light.\u2019 The launch event took place in S\u00e3o Paulo this Thursday (23).<\/p>\n","protected":false},"author":2324,"featured_media":313938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[9534,3930,32733,32739,32734,32735,32740,32738,9558,9692,12400,2247,11228,32736,30322,32737],"class_list":{"0":"post-313959","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tourism","8":"tag-brazil-en","9":"tag-brazilian-tourists","10":"tag-comida-marroquina-en","11":"tag-destination","12":"tag-destino-en","13":"tag-gastronomia-marroquina-en","14":"tag-moroccan-cuisine","15":"tag-moroccan-food","16":"tag-morocco-en","17":"tag-tourism-en","18":"tag-tourism-in-morocco","19":"tag-tourists","20":"tag-turismo-ar","21":"tag-turismo-no-marrocos-en","22":"tag-turistas-en","23":"tag-turistas-brasileiros-en"},"wps_subtitle":"With solid investment in digital marketing and influencers, the Arab country showed its strategies under the motto \u2018Morocco \u2013 Kingdom of Light.\u2019 The launch event took place in S\u00e3o Paulo this Thursday (23).","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/313959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=313959"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/313959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/313938"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=313959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=313959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=313959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}