{"id":314520,"date":"2022-07-04T21:00:36","date_gmt":"2022-07-05T00:00:36","guid":{"rendered":"https:\/\/anba.com.br\/para-inovar-e-preciso-abracar-a-duvida\/"},"modified":"2022-07-07T15:18:31","modified_gmt":"2022-07-07T18:18:31","slug":"to-innovate-we-need-to-embrace-uncertainty","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/to-innovate-we-need-to-embrace-uncertainty\/","title":{"rendered":"To innovate, we need to embrace uncertainty"},"content":{"rendered":"

S\u00e3o Paulo \u2013 After the authorities\u2019 presentations at the 4th Economic Forum Brazil & Arab Countries, the first panel was an invitation to think differently about Business and Innovation, the event\u2019s theme. \u201cData is not real; facts are!\u201d With this provocation, philosopher and contemporary researcher Anna Flavia Ribeiro<\/strong> (pictured above)<\/em> began her presentation. She proposed a new standpoint to think about the future and guaranteed: In order to change, it is necessary to strip off beliefs, convictions, and concepts. That is what she called a \u201cstate of suspension of convictions.\u201d<\/p>\n

She explained the brain never learns at the certainty level: \u201cIt only learns when it makes mistakes. It is the mistake that gives us perspective.\u201d Therefore, getting rid of certainties is fundamental. \u201cYou have to question, always.\u201d Facts, when broken down into data, can be interpreted, and it is the belief that gives meaning to data, not the other way around. Anna Flavia offers her services to companies when creativity is low and ideas do not come up. That is why she defines herself as \u201cthe person in trouble\u201d and adds: \u201cIt is a not pleasant place to be, but it\u2019s fascinating.\u201d<\/p>\n

\"\"
Caio Esteves spoke from Brasilia<\/em><\/figcaption><\/figure>\n

The second guest to speak was Caio Esteves<\/strong>, a Place Branding specialist, who began asking a question: \u201cDid the world change after 2020?\u201d. We know it did; the new coronavirus has changed the lives of everyone on the planet, and expressions such as the \u201cnew normal\u201d have emerged. But many impacted processes were already underway; they were only accelerated, at work, consumption, and learning.<\/p>\n

At this rate, Caio classifies the pre and post-pandemic states with two prefixes, DES and CO. Before the crisis, the DES of decentralization, unpreparedness, and lack of knowledge, among others, prevailed; he emphasizes two: detemporization and dematerialization. Caio participated over the internet from the Brazilian capital city, Bras\u00edlia, and this served as an example to illustrate what he wanted to say about the ever-changing universe. \u201cIt makes no difference whether I am in a hotel in the Federal Capital or Stockholm. The world has become a big non-place, and where we are matters less than how we connect. The place is more than physical territory, and borders are now virtual.\u201d<\/p>\n

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Baltazar (left) moderated the session<\/em><\/figcaption><\/figure>\n

At this stage, when the pandemic is not yet over, he highlights the prefix CO of collaboration, co-creation, coexistence, and conviviality. \u201cIt is the idea that together we are stronger.\u201d He ended his explanation by asking if we are prepared to live in a world of uncertainty and an increasingly dynamic and faster future. And he wrapped up with a provocative question: \u201cIs it possible to solve future problems with ideas of the past?\u201d To innovate, he reinforced what Ribeiro said: \u201cWe need to strip off certainties we had about the future.\u201d<\/p>\n

The presentation was moderated by Fernanda Baltazar, who\u2019s the director of Institutional Relations at the Arab Brazilian Chamber of Comercer.<\/p>\n

The Economic Forum Brazil & Arab Countries is held by the ABCC in partnership with the Union of Arab Chambers, supported by the League of Arab States and sponsored by Travel Plus, Brazil Trade and Investment Promotion Agency (ApexBrasil), Fambras Halal, Embraer, Itaipu Technology Park, Pantanal Trading, Embratur, Khalifa Industrial Zone Abu Dhabi (KIZAD), Cdial Halal, Modern Living, BRF, Egyzone\/Am Development, Antika\/Openet BV, First Abu Dhabi Bank, Egyptian Financial & Industrial Co. (EFIC), Suez Company for Fertilizers Production (SCFP), Boa Esperan\u00e7a Agriculture Cooperative (CAPEBE), Prima Foods, and Afrinvest.<\/p>\n

Here\u2019s more on the Economic Forum Brazil & Arab Countries<\/a>.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Rodrigo Rodrigues \/ Arab Brazilian Chamber<\/div>\n
Rodrigo Rodrigues \/ Arab Brazilian Chamber<\/div>\n
Rodrigo Rodrigues \/ Arab Brazilian Chamber<\/div>\n","protected":false},"excerpt":{"rendered":"

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