{"id":315493,"date":"2022-07-19T14:14:32","date_gmt":"2022-07-19T17:14:32","guid":{"rendered":"https:\/\/anba.com.br\/?p=315493"},"modified":"2022-07-19T14:31:51","modified_gmt":"2022-07-19T17:31:51","slug":"plant-based-milk-launched-in-gulf-markets","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/plant-based-milk-launched-in-gulf-markets\/","title":{"rendered":"Plant-based milk launched in Gulf markets"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazilian entrepreneur Maria Eduarda Becker is tapping into the plant-based beverage<\/strong> market and will distribute to four Gulf<\/strong> Cooperation Council (GCC) states. She is the founder of United Arab Emirates-based coffee brand Tr\u00eas Marias, and she has recently launched a plant-based milk<\/strong> line.<\/p>\n

Becker aims to break into this blooming segment in the UAE. \u201cWe\u2019ve developed the product step by step. It took two years to find a supplier with the potential to grow with us, as this is still an untapped sector in the region,\u201d she told ANBA.<\/p>\n

The plant-based milk market is expected to reach the value of USD 123.20 billion by 2029, according to research firm Data Bridge Market Research<\/a>. Tr\u00eas Marias is already selling the plant milk line in the UAE and is expected to start shipping to Saudi Arabia, Bahrain, and Oman soon.<\/p>\n

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The businesswoman has worked in the coffee industry for 12 years, and she is now launching a plant milk line.<\/figcaption><\/figure>\n

At first the line will focus on B2B, catering to food services like hotels, restaurants and coffee shops. \u201cBy late September, we expect to be all across the GCC,\u201d she said. The plan is to start with the oat, soy and almond milks. \u201cIn December we\u2019ll add the coconut beverage. And then there\u2019s more to come,\u201d she said.<\/p>\n

Sustainability as a pillar<\/strong><\/p>\n

Becker explains that the product creation was not just chance. \u201cOne of the Tr\u00eas Marias\u2019 pillars is sustainability. Plant milk came to my mind as it is a product that has grown \u2014 a market that has grown \u2014 since it has a more sustainable footprint. And on top of the carbon footprint<\/strong>, people have been more conscious. In the coffee industry I\u2019ve seen with my own eyes big companies that started small,\u201d she said.<\/p>\n

Here’s more on this:<\/em><\/p>\n