{"id":316403,"date":"2022-08-10T13:02:30","date_gmt":"2022-08-10T16:02:30","guid":{"rendered":"https:\/\/anba.com.br\/jbs-cria-empresa-de-peptideos-de-colageno-e-gelatina\/"},"modified":"2022-08-12T15:58:04","modified_gmt":"2022-08-12T18:58:04","slug":"brazils-jbs-opens-collagen-peptides-gelatin-company","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazils-jbs-opens-collagen-peptides-gelatin-company\/","title":{"rendered":"Brazil\u2019s JBS opens collagen peptides, gelatin company"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 JBS entered the health and nutraceuticals market with the onset of the production of collagen peptides and gelatin. The global leader in protein-based foods, a supplier to the Arab countries, launched the <strong>Genu-in<\/strong> brand for the new business, which will serve customers from different regions, according to information disclosed by the company this Wednesday (10). The plant was installed in the city of Presidente Epit\u00e1cio, in the interior of S\u00e3o Paulo state, and required investments of BRL 400 million (about USD 78,1 million at the current rate). <strong>Nutraceuticals<\/strong> are food compounds that provide health and nutritional benefits.<\/p>\n<p>Genu-in uses bovine skin as raw input from JBS\u2019s own production. The Brazilian company informed the initiative reinforces the <strong>circular economy<\/strong> front, with the transformation of by-products from the processing of its chains into products with high added value, such as leather, biodiesel, fertilizers, animal feed, pharmaceutical inputs, hygiene and cleaning supplies, among others.<\/p>\n<p>\u201cAt Genu-in, production is integrated into the JBS value chain, which guarantees safety, <strong>sustainability<\/strong>, and reliability from the beginning to the end of the process,\u201d said Cl\u00e1udia Yamana <em>(pictured above),<\/em> director of Genu-in, in a release. The new company operates in the B2B market, focusing on selling peptides and gelatin for the food, pharmaceutical, and nutraceutical industries.<\/p>\n<p>The first launch is the collagen peptide Genu-in Life, an ingredient for health and nutrition products to strengthen cartilages, tendons, muscles, and bones and enhance skin beauty. Genu-in Gel gelatine, used by the food industry and pharmaceuticals in developing medicine tablets and capsules, will also arrive on the market soon.<\/p>\n<p><strong>Translated by El\u00fasio Brasileiro<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-316394\">Paulo Vitale\/JBS<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Brazilian company is a global leader in animal protein-based products and entered the health and nutraceuticals market with the launch of Genu-in. Investments in the new plant totaled BRL 400 million (about USD 78,1 million).<\/p>\n","protected":false},"author":2316,"featured_media":316394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[33981,33991,33982,33983,33984,28763,14619,33988,33992,33989,33990,33985,33986,33987],"class_list":{"0":"post-316403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-colageno-jbs-en","9":"tag-collagen-peptides","10":"tag-gelatina-jbs-en","11":"tag-genu-in-en","12":"tag-genu-in-jbs-en","13":"tag-jbs-2-en","14":"tag-jbs","15":"tag-jbs-collagen","16":"tag-jbs-collagen-peptides","17":"tag-jbs-gelatin","18":"tag-new-brand-jbs","19":"tag-nova-marca-jbs-en","20":"tag-peptideos-de-colageno-en","21":"tag-peptideos-de-colageno-jbs-en"},"wps_subtitle":"The Brazilian company is a global leader in animal protein-based products and entered the health and nutraceuticals market with the launch of Genu-in. Investments in the new plant totaled BRL 400 million (about USD 78,1 million).","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/316403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=316403"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/316403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/316394"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=316403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=316403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=316403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}