S\u00e3o Paulo \u2013 Based in the state of Rio Grande do Sul, Josapar group, the leading packer and distributor of rice in Latin America, is increasing sales of rice to the Arab market. The group has already exported rice brand Tio Jo\u00e3o to Lebanon and Palestine since 2004, and this year it started selling to Saudi Arabia, the United Arab Emirates and Algeria. The company is also negotiating with an importer from Jordan.<\/p>\n
\u201cThose are countries with very high consumption rates, and in which the quality of Brazilian rice is becoming known. In spite of proximity to Thailand and Vietnam, many sales opportunities arise,\u201d says Luciano Targa Ferreira, a sales and export director with Josapar. \u201cWe intend to develop the Arab market further. Consumers are aware of opportunities to buy a differentiated product. We participated in a trade show in Dubai (Gulfood) in February, and the receptiveness was great,\u201d he stated.<\/p>\n
\u201cPresently, Brazil is the leading rice producing and consuming country in the Western world, and Josapar is proud of contributing to it,\u201d he adds. According to him, the variety of the Brazilian grain is a strong differential. Furthermore, the long thin rice, which is the variety that bears the most resemblance to the rice produced in other parts of the world, has more volume, looks better and is less sticky when cooked.<\/p>\n
"Brazilian rice does not stick together after it is cooked. The aspect and colour are also better, because our seeds are developed by the Brazilian Agricultural Research Corporation (Embrapa),\u201d explains the director.<\/p>\n
Brazil was never a large rice exporting country. The country consumes 14 million tonnes per year and produces approximately 12.5 million tonnes, so it ends up importing around 1 million tonnes from neighbouring Argentina and Uruguay. \u201cExporting rice from Brazil requires lots of market development,\u201d says Ferreira.<\/p>\n
Last year, for example, the world was faced with a strong scarcity of rice that led prices to rocket. "It went from US$ 400 to US$ 1,000 from March to May, and that created space for Brazilian rice," he explains. "Exporting is good because it regularizes the market and creates alternatives for selling. Constant exporting demands investment in the development of partnerships and differentiated packaging, so as to attract the attention of consumers, as well as very high quality in order to win the loyalty of clients," he asserts.<\/p>\n
The group<\/b><\/p>\n
Founded in 1933 in the city of Pelotas, in the state of Rio Grande do Sul, the Josapar group has its flagship in rice brand Tio Jo\u00e3o, which has been the market leader in Brazil for 30 years now. The Josapar group produces 35,000 tonnes of rice per month. Foreign sales account for 3% to 4% or production and go to more than 20 different countries. The largest markets are Angola, the United States, the Caribbean and Europe.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
The brand, which is based in the state of Rio Grande do Sul and has been exporting rice to Lebanon and Palestine since 2004, also begun selling to Saudi Arabia, the Emirates and Algeria this year.<\/p>\n","protected":false},"author":2306,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102],"tags":[],"class_list":{"0":"post-31830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-agribusiness"},"wps_subtitle":"The brand, which is based in the state of Rio Grande do Sul and has been exporting rice to Lebanon and Palestine since 2004, also begun selling to Saudi Arabia, the Emirates and Algeria this year.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/31830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2306"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=31830"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/31830\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=31830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=31830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=31830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}