{"id":318771,"date":"2022-12-08T16:29:14","date_gmt":"2022-12-08T19:29:14","guid":{"rendered":"https:\/\/anba.com.br\/?p=318771"},"modified":"2022-12-13T16:11:02","modified_gmt":"2022-12-13T19:11:02","slug":"brazilian-partners-specialize-in-foreign-trade-marketing","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-partners-specialize-in-foreign-trade-marketing\/","title":{"rendered":"Brazilian partners specialize in foreign trade marketing"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 After years of work with <strong>digital marketing<\/strong>, Brazilians Bruno Egger, Hugo Pitta, and Greg\u00f3rio Camacho opened a company exclusively dedicated to <strong>international trade<\/strong>, <strong>Graux<\/strong>. The trio was already at the head of Mobilisa, a technological solutions and digital communication brand which will now focus on the hotel industry. <em>Pictured above, Bruno Egger, content director, and Greg\u00f3rio Camacho, executive director. Greg\u00f3rio and Hugo Pitta, director of technology.<\/em><\/p>\n<p>The partners have provided the <strong>Arab Brazilian Chamber of Commerce<\/strong> (ABCC) with different online communication services for the past five years. Greg\u00f3rio says it is essential to have solid digital positioning with updated and innovative websites, new technology, and activation in social media to establish communication and generate international credibility. He sees this as fundamental for anyone working with the global market now. \u201cWe strongly believe in generating this digital power for progress and success in international business,\u201d said Greg\u00f3rio in an interview with ANBA.<\/p>\n<figure id=\"attachment_318515\" aria-describedby=\"caption-attachment-318515\" style=\"width: 225px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-318515 size-medium\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-26-at-16.02.40-225x300.jpeg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-26-at-16.02.40-225x300.jpeg 225w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-26-at-16.02.40-768x1024.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-26-at-16.02.40-1152x1536.jpeg 1152w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/WhatsApp-Image-2022-09-26-at-16.02.40.jpeg 1200w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-318515\" class=\"wp-caption-text\"><em>Greg\u00f3rio and Hugo Pitta at an in-person event<\/em><\/figcaption><\/figure>\n<p>Among the services offered by the company are <strong>content<\/strong> generation, videos, streaming, event coverage, trade missions, digital arts, campaigns, and website and application development. \u201cIt is good to mention we are a holding company and [within it], Graux will focus on the foreign market. This is the strategy we have focused on, and it has been working fine. \u00a0The goal is to generate content empowerment for multinational companies,\u201d he stated.<\/p>\n<p>In addition to its interest in entering the Arab market, Graux is also targeting customers in Europe, the United States, and Latin America. \u201cEspecially with web and app development, we could activate very strongly in the international market, remotely. The advantage is the Brazilian Real is depreciated to the Dollar, Euro, or Dirham. In Latin America, we gained in quality,\u201d explained Greg.<\/p>\n<p>For him, another differential of Graux is it is a single agency working in several areas. \u201cWe can create institutional videos, <em>offline<\/em> campaigns with direct mail, and give the possibility to have all help and support within a single company. It is an aspect we see as very strong,\u201d he concluded.<\/p>\n<p>The brand already has international customers in countries such as Spain, Portugal, and Argentina. Among the Arabs, Graux has already received requests for its services, and according to Camacho, the most significant demand comes from the Gulf region.<\/p>\n<p><strong>Services<\/strong><\/p>\n<figure id=\"attachment_322168\" aria-describedby=\"caption-attachment-322168\" style=\"width: 268px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\" wp-image-322168\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/graux-forum-300x225.jpeg\" alt=\"\" width=\"268\" height=\"201\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/graux-forum-300x225.jpeg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/graux-forum-1024x768.jpeg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/graux-forum-768x576.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/graux-forum-1536x1152.jpeg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/09\/graux-forum.jpeg 1600w\" sizes=\"(max-width: 268px) 100vw, 268px\" \/><figcaption id=\"caption-attachment-322168\" class=\"wp-caption-text\"><em>Two partners at the Economic Forum<\/em><\/figcaption><\/figure>\n<p>The brand\u2019s portfolio, with mostly custom-made jobs, include large company clients. \u201cIn addition to projects in which we follow specific moments to produce videos, we also do streaming, which is very strong. This consists of covering hybrid events on-site [which are broadcast live],\u201d said the businessman.<\/p>\n<p>Some examples of live broadcasts were at ABCC, such as the Global Halal Brazil Forum (GHB). \u201cThe ABCC has been investing a lot, and we have also achieved results in social media, such as the Instagram we created, which has gone from zero to almost 10,000 (followers) now. This is because of the constant work. Technology changes a lot. When we opened the Instagram profile, there were no <em>stories<\/em> or <em>reels<\/em>, which are fundamental today. We stay connected to new trends and follow technological evolution in media. It is vital to extract the best from each market,\u201d concluded the director.<\/p>\n<div class=\"single-entry-summary-post-content\">\n<p><strong>Contact:<\/strong><\/p>\n<p>Graux<br \/>\n<a href=\"https:\/\/graux.com.br\/\" rel=\"noopener\" target=\"_blank\">Website<\/a><br \/>\nEmail: contato@graux.com.br<br \/>\nPhone: +55 (11) 948728472<\/p>\n<\/div>\n<p><strong>Translated by El\u00fasio Brasileiro<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-318515\">Press release<\/div>\n<div class=\"credits-overlay\" data-target=\".wp-image-322168\">Press release<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After years of work with digital marketing, the heads of Mobilisa have created a company exclusively dedicated to foreign trade, Graux. The trio works with tech and digital communication solutions.<\/p>\n","protected":false},"author":2324,"featured_media":322161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95],"tags":[9649,35448,4507,13055,35457,35450,35451,5427,18361,2188,9976,35452,18357,35453,17958,33642,2870,35458,30550,594,16336,3092],"class_list":{"0":"post-318771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovation","8":"tag-arab-en","9":"tag-aplicativo-en","10":"tag-app","11":"tag-application","12":"tag-content","13":"tag-conteudo-en","14":"tag-desenvolvimento-en","15":"tag-development","16":"tag-digital-marketing","17":"tag-export","18":"tag-foreign-trade-en","19":"tag-graux-en","20":"tag-marketing-digital","21":"tag-mobilisa-2-en","22":"tag-mobilisa","23":"tag-redes-sociais-en","24":"tag-services","25":"tag-social-networks","26":"tag-streaming-en","27":"tag-technology","28":"tag-videos","29":"tag-website"},"wps_subtitle":"After years of work with digital marketing, the heads of Mobilisa have created a company exclusively dedicated to foreign trade, Graux. The trio works with tech and digital communication solutions.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/318771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=318771"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/318771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/322161"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=318771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=318771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=318771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}