S\u00e3o Paulo \u2013 Brazilians are discovering more about the Arab nations, not just in trade, but also in tourism. In two years, participation of packages to the Middle East rose from 1.6% of the operator\u2019s global sales to 11% last year. Currently, the Arab countries are the second main destination for the operator, losing only to Europe.<\/p>\n
According to the exotic destinations manager at Queensberry, M\u00e1rcia Sztajn, among the main factors contributing to this growth are the direct flight from S\u00e3o Paulo to Dubai, by Emirates airline, the greater promotion of Dubai in the media and the curiosity of Brazilians with regard to Islam and the Arab world. \u201cBrazilians have discovered that Asia exists,\u201d said Sztajn.<\/p>\n
The travel operator has been working with Arab destinations for over 10 years, with Egypt and Jordan being responsible for most sales of tours to the region. \u201cDubai has already exceeded the demand for Egypt,\u201d said Sztajn, who believes that with the start of operations of the Emirates flight, sales of Arab destinations grew. \u201cBrazilian clients have excellent acceptance of the Middle East,\u201d she added.<\/p>\n
According to the manager, Dubai offers excellent infrastructure, it is a country that is economically open and is an excellent place for shopping. \u201cIt is part of the Brazilian profile,\u201d she said. Currently, Queensberry offers several packages of trips to the Arab nations, which may be in individual or group routes. Among the packages are \u201cThe thousand and one faces of the Emirates and the Sultanate of Oman\u201d, for 15 days and 13 nights, \u201cThe secrets of Dubai and the desert of Arabia\u201d, for 9 days and 7 nights, \u201cJewels of the Persian Gulf\u201d, for 13 days and 11 nights, and \u201cThe splendorous Dubai and the magic Sultanate of Oman\u201d, 13 days and 11 nights, among other destinations including Syria, Egypt, Lebanon, Jordan, Tunisia and Morocco.<\/p>\n
In the case of North Africa alone, which includes several Arab countries, like Egypt, Tunisia and Morocco, participation in the operator\u2019s sales have also risen. In 2006, the countries of the region represented 3.22% of total sales, rising to 4.24% last year.<\/p>\n
One of the differentials Queensberry packages offer to Brazilians is a local guide who speaks Portuguese. \u201cThey are professionals who know the region and have great experience,\u201d said Sztajn. According to her, one of the sectors that the operator works in and that is also successful is the Grupos Brasileiros no Mundo (GBM \u2013 Brazilians Worldwide Group), which offers 45 options of destinations on the five continents. \u201cBrazilians have a different way of travelling (when compared to people of other nationalities) and we prepare trips in groups created specifically for them,\u201d said the manager.<\/p>\n
In low season, from March to December, Queensberry sells five packages of GBM trips to the Arab nations. The packages leave on four or five different dates in the season and include on average 30 people. \u201cThat is not to mention the individual trips, cruises and other packages,\u201d said Sztajn.<\/p>\n
A curious fact, according to the manager, is that most packages to the Arab countries are sought by women. \u201cThey are the main candidates. It is a daring principle. They like exotic destinations,\u201d said the manager.<\/p>\n
Diversification<\/b><\/p>\n
Over the last two years, it has not been only Arab destinations that presented great growth in Queensberry packages. In 2006, for example, the participation of South America in total company sales represented 10.2% and was in the second place in the operator\u2019s ranking. Last year, the South American destinations had participation of 5.25%. Among the regions that presented growth these two years are Asia and South Africa.<\/p>\n
Over 35 years<\/b><\/p>\n
Travel operator Queensberry was established in London in 1972 to supply and guide Brazilian tourists in the United Kingdom. As time went by, the operator expanded and also started attracting tourists from other European destinations, always offering individual programs or groups for Brazilians. With the success of the trips, the company transferred its offices to Brazil, in 1981. Today, the operator works directly with travel agencies and offers packages to five continents.<\/p>\n
Contact<\/p>\n
Queensberry<\/b>
Site: www.queensberry.com.br<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
With the Emirates flight, promotion in the media and curiosity of Brazilians with regard to the Arab world, participation of the region in the operator\u2019s sales rose from 1.6% to 11% in two years.<\/p>\n","protected":false},"author":2307,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"class_list":{"0":"post-31894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tourism"},"wps_subtitle":"With the Emirates flight, promotion in the media and curiosity of Brazilians with regard to the Arab world, participation of the region in the operator\u2019s sales rose from 1.6% to 11% in two years.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/31894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2307"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=31894"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/31894\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=31894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=31894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=31894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}