{"id":321689,"date":"2022-11-28T17:05:06","date_gmt":"2022-11-28T20:05:06","guid":{"rendered":"https:\/\/anba.com.br\/almarai-quer-dobrar-fatia-no-mercado-saudita-de-frango\/"},"modified":"2022-11-28T17:37:59","modified_gmt":"2022-11-28T20:37:59","slug":"almarai-seeks-to-double-saudi-poultry-market-share","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/almarai-seeks-to-double-saudi-poultry-market-share\/","title":{"rendered":"Almarai seeks to double Saudi poultry market share"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Saudi food and beverage industry <strong>Almarai<\/strong> aims to expand its poultry business to double its share in the local market, according to news released on the <a href=\"https:\/\/www.arabnews.com\/node\/2207491\/business-economy\" target=\"_blank\" rel=\"noopener\">Arab News<\/a> website, based on information from the company\u2019s CEO, Abdullah Nasser Al Bader.<\/p>\n<p>Two days ago, Almarai announced an investment of SAR 5 billion (about USD 1.3 billion at the current rate) in Al-Shamli, in the Hail region, to expand <strong>poultry production<\/strong> (<em>meeting pictured above<\/em>). A new plant and farms will be established, providing four thousand jobs.<\/p>\n<p>The investment is expected to raise Alamarai\u2019s production by 150 million birds a year. Currently, the number is 225 million. With this, the company aims to become the regional poultry market <strong>leader<\/strong>. According to Bader, the business is profitable, despite its challenges.<\/p>\n<p>The executive said Almarai\u2019s strategy is to expand its activities to new sectors, and poultry has been one of the most important in the last 13 years. The company purchased Hail Agricultural Development Co. in 2009. Before that, it was already consolidated as one of the leading <strong>dairy<\/strong> companies in Saudi Arabia.<\/p>\n<p>The CEO stated Almarai\u2019s investments are linked to sustainability and continuity, and it is part of the company\u2019s strategy to maximize the full potential of its main lines of business in the Gulf Cooperation Council (GCC) region.<\/p>\n<p>In January, the company completed the purchase of Emirati-Bahraini food company <strong>Bakemart<\/strong> for SAR 95.4 million (about USD 25.4 million). In June, it communicated to the market it intended to invest 252 million Saudi riyals (USD 67 million) to enter the <strong>seafood<\/strong> sector.<\/p>\n<p><strong>Translated by El\u00fasio Brasileiro<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-321681\">Press release\/Almarai<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Saudi-based food industry announced investments of USS 1.3 billion in farms and a new plant aiming to achieve leadership in sales of poultry protein in the country.<\/p>\n","protected":false},"author":2316,"featured_media":321681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102],"tags":[37140,37141,37142,37148,37149,7263,9907,37144,34802,37145,37146,37147,9557,8980,31723,24154,37150],"class_list":{"0":"post-321689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"tag-almarai-en","9":"tag-almarai-frango-en","10":"tag-almarai-frutos-do-mar-en","11":"tag-almarai-poultry","12":"tag-almarai-seafood","13":"tag-animal-protein","14":"tag-chicken-en","15":"tag-consumo-frango-arabia-en","16":"tag-exportacao-de-frango-en","17":"tag-frango-arabia-saudita-en","18":"tag-frango-saudita-en","19":"tag-mercado-de-frango-en","20":"tag-poultry-en","21":"tag-poultry-exports","22":"tag-poultry-market","23":"tag-saudi-arabia-poultry","24":"tag-saudi-arabia-poultry-consumption"},"wps_subtitle":"The Saudi-based food industry announced investments of USS 1.3 billion in farms and a new plant aiming to achieve leadership in sales of poultry protein in the country.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/321689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=321689"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/321689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/321681"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=321689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=321689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=321689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}