{"id":322095,"date":"2022-12-08T10:07:24","date_gmt":"2022-12-08T13:07:24","guid":{"rendered":"https:\/\/anba.com.br\/?p=322095"},"modified":"2022-12-08T11:54:22","modified_gmt":"2022-12-08T14:54:22","slug":"yalla-yalla-coffee-grown-by-lebanese-to-help-syria","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/yalla-yalla-coffee-grown-by-lebanese-to-help-syria\/","title":{"rendered":"Yalla Yalla coffee grown by Lebanese to help Syria"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Brazil\u2019s roasting microbusiness Tocaya launched a new <strong>coffee<\/strong> earlier this week. The little pack called <strong>Yalla Yalla<\/strong> is connected with Arabs from its Lebanese Brazilian grower to its proceeds, part of which will be funneled to help Syria\u2019s people. The coffee was grown by <strong>Rafic Youssef El Mouallem <\/strong>(<em>pictured above by his son Gui Mohallem<\/em>).<\/p>\n<p>The Lebanese farmer, who came to Brazil when he was 18, now works growing organic beans. He\u2019s the great-uncle of Juliana Ganan, founder of <strong>Tocaya<\/strong> The roastery used El Mouallem coffee before, when part of the value was donated to help Lebanon following a blast that hit the Beirut port in late 2020.<\/p>\n<ul>\n<li><em>Here\u2019s more on the roasting microbusiness: <\/em><a href=\"https:\/\/anba.com.br\/en\/lebanese-descendant-roast-master-creates-coffee-brand\/\">Lebanese-descendant roast master creates coffee brand<\/a><\/li>\n<\/ul>\n<p>This year, Ganan decided to <strong>donate <\/strong>to <strong>Syria<\/strong>, thinking especially in the many children that have only knew the reality of living in the midst of war. \u201cI\u2019ve chosen coffee for this particular donation, because of my uncle, who came from the Arab region. It makes perfect sense, as the donation will go to Syria this time. And the institution we\u2019re going to donate to is the UN. A graduate colleague of mine works with them, who have been in Syria since the unfolding of the war. And malnutrition there is very critical, as children are born in the midst of conflict,\u201d Ganan said.<\/p>\n<figure id=\"attachment_322059\" aria-describedby=\"caption-attachment-322059\" style=\"width: 225px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-06-at-17.35.58.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-322061\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-06-at-17.35.58-225x300.jpeg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-06-at-17.35.58-225x300.jpeg 225w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-06-at-17.35.58-768x1024.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-06-at-17.35.58-1152x1536.jpeg 1152w, https:\/\/anba.com.br\/wp-content\/uploads\/2022\/12\/WhatsApp-Image-2022-12-06-at-17.35.58.jpeg 1200w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-322059\" class=\"wp-caption-text\">The Yalla Yalla pack has just been launched and sold 30 kg<\/figcaption><\/figure>\n<p>For each pack bought on the website, the roast business will donate BRL 5 to the UN World Food Programme (WFP), which is operating locally in Syria. Just like it did in the previous donation, the business will show its donation receipts on social media.<\/p>\n<p>The coffee that supported the Lebanese saw its final donation value doubled by Tocaya. \u201cSince we donated in dollar, the conversion ended up reducing the value. Last year, since it was yielding little, we doubled and reached a value around USD 400. This year it is selling well! It even surprised us, as out of 90 kg, we\u2019ve already sold 30 kg,\u201d Ganan said.<\/p>\n<p><strong>Organic specialty coffee<\/strong><\/p>\n<p>The coffee chosen is an organic product certified by the IBD, Latin America\u2019s largest certifying body. With a limited quantity, the <strong>nano lot<\/strong> has only 1 and a half bag of coffee. \u201cIt\u2019s difficult to find organic specialty coffee in Brazil. We usually find coffee with interesting bodies and acidities, but not necessarily organic,\u201d Ganan stressed.<\/p>\n<p>Yalla Yalla is grown in the city of Braz\u00f3polis, Minas Gerais, and is the result of a processed coffee called pulped natural. The product is described by the roast master as a very elegant coffee with molasse and slightly floral notes, and citrus acidity.<\/p>\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part of the proceeds from coffee grown by a Lebanese will be funneled to help the Syrian people. For each Yalla Yalla pack bought, roasting business Tocaya will donate BRL 5 to the Arab country through the UN World Food Programme.<\/p>\n","protected":false},"author":2324,"featured_media":322058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91,3066],"tags":[9586,10669,1916,1934,2268,10647,29854,12686,27188,5163,37353,37352,14869,10536,9611,37354,37355],"class_list":{"0":"post-322095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"category-society","9":"tag-lebanon-en","10":"tag-cafe-ar","11":"tag-coffee","12":"tag-donation","13":"tag-lebanese","14":"tag-libano-ar","15":"tag-minas-gerais-en-2","16":"tag-minas-gerais-en","17":"tag-producao-en","18":"tag-production","19":"tag-rafic-youssef-el-mollem-en","20":"tag-roasting-business","21":"tag-siria-en-2","22":"tag-siria-en","23":"tag-syria-en","24":"tag-tocaya-en","25":"tag-yalla-yalla-en"},"wps_subtitle":"Part of the proceeds from coffee grown by a Lebanese will be funneled to help the Syrian people. For each Yalla Yalla pack bought, roasting business Tocaya will donate BRL 5 to the Arab country through the UN World Food Programme.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/322095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=322095"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/322095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/322058"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=322095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=322095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=322095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}