{"id":322557,"date":"2022-12-18T07:00:29","date_gmt":"2022-12-18T10:00:29","guid":{"rendered":"https:\/\/anba.com.br\/?p=322557"},"modified":"2022-12-21T19:43:22","modified_gmt":"2022-12-21T22:43:22","slug":"uae-dates-are-sold-in-brazils-sams-club","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/uae-dates-are-sold-in-brazils-sams-club\/","title":{"rendered":"UAE dates are sold in Brazil\u2019s Sam\u2019s Club"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Sam\u2019s Club<\/strong> warehouse club, which has stores all over Brazil, now sells Khalas dates from Date Crown, a brand by Al Foah<\/strong>, a company based in the United Arab Emirates. Sam\u2019s Club was sold to the Carrefour Brazil group in mid-2022, and supermarkets of the Carrefour chain have already been offering the Arab dried fruit since May. The deal was closed by Al Foah\u2019s representative in Brazil, Julia de Biase (pictured above<\/em>).<\/p>\n

Julia told ANBA the Sam\u2019s Club buyer saw the product already on display at Carrefour supermarkets and became interested in selling the dates<\/strong>. \u201cOur dates are dry and do not need refrigeration, which is practical, and we jointly developed an exclusive package for Sam\u2019s Club in a 500-gram pouch format. They wanted embellished and practical packaging to keep the product sealed,\u201d said Julia. At Carrefour, Date Crown dates are vacuum-packed.<\/p>\n

\"\"
Dates packaging in Arabic and English<\/em><\/figcaption><\/figure>\n

The packaging brings product information in English and Arabic. \u201cThey wanted to keep the visual communication in Arabic and English to show the product is imported and completely new in the Brazilian market,\u201d informed Julia.<\/p>\n

The contract was signed in July to introduce Khalas dates in the 43 Sam\u2019s Club points of sale throughout Brazil. The first container arrived in late October, and the dates arrived at the units in late November. \u201cIn three weeks, we had very high sales and great acceptance<\/strong>. Last week, they requested a new container,\u201d said the businesswoman.<\/p>\n

Julia de Biase has been working with Al Foah dates since 2017 and claims dates are not just seasonal fruit for Christmas but a superfood that can be consumed daily. \u201cEntering Sam\u2019s Club is a conquest for us, and we\u2019ll also start selling at the Big and Bompre\u00e7o chains, which the Carrefour group also bought,\u201d he said.<\/p>\n

The Carrefour group ordered two more containers of Date Crown dates. One has already arrived at the Port of Santos, and part of the cargo will be distributed to the group\u2019s points of sale in Paran\u00e1 and Rio Grande do Sul. The other will go directly to the Suape Port to supply stores in the states of Pernambuco and Bahia.<\/p>\n

\u201cThis movement is vital and decisive for the dates. In the past, dates were only discussed in S\u00e3o Paulo, and now the fruit is increasingly spreading throughout Brazil. The population is becoming familiar with it, a sign that consumption has increased remarkably,\u201d said Julia. She hopes with this awareness of Brazilian consumers, the market for dates in the country could grow even more.<\/p>\n

Sam\u2019s Club stores have been doing date tastings<\/strong>, so customers can get to know the product better.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Press release<\/div>\n
Press release<\/div>\n","protected":false},"excerpt":{"rendered":"

Date Crown\u2019s dried fruit can be found in the 43 wholesale club stores across the country. The brand\u2019s dates are already found in Carrefour points of sale and are expected to enter the Big and Bompre\u00e7o chains soon.<\/p>\n","protected":false},"author":2305,"featured_media":322563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,117],"tags":[37638,1771,37639,9621,10860,9687,37634,37637,37635,37636,26621,9579],"class_list":{"0":"post-322557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-halal-en","9":"tag-carrefour-group","10":"tag-dates","11":"tag-dates-khalas","12":"tag-dubai-en","13":"tag-emirados-en","14":"tag-emirates-en-2","15":"tag-grupo-carrefour-en","16":"tag-sams-club-en-2","17":"tag-sams-club-en","18":"tag-tamara-en","19":"tag-tamara-khalas-en","20":"tag-uae-en"},"wps_subtitle":"Date Crown\u2019s dried fruit can be found in the 43 wholesale club stores across the country. The brand\u2019s dates are already found in Carrefour points of sale and are expected to enter the Big and Bompre\u00e7o chains soon.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/322557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=322557"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/322557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/322563"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=322557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=322557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=322557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}