{"id":323196,"date":"2023-01-06T07:25:22","date_gmt":"2023-01-06T10:25:22","guid":{"rendered":"https:\/\/anba.com.br\/?p=323196"},"modified":"2023-01-06T13:57:34","modified_gmt":"2023-01-06T16:57:34","slug":"reference-in-olive-oil-brazilian-invests-in-arab-brands","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/reference-in-olive-oil-brazilian-invests-in-arab-brands\/","title":{"rendered":"Reference in olive oil, Brazilian invests in Arab brands"},"content":{"rendered":"

S\u00e3o Paulo \u2013 In the highlands of the state of Rio Grande do Sul, Emp\u00f3rio do Azeite<\/a> sells labels from 11 different countries. Among the origins of oils<\/strong> sold by the company are Lebanese and Tunisian brands<\/strong>. With a brick-and-mortar point of sale in Gramado and an online store, the company has built nationwide reach over more than six years.<\/p>\n

At the head of all the work are partners Chania Chagas<\/strong> (pictured above<\/em>) and Rafael Arruda<\/strong>. Emp\u00f3rio’s co-owner Chagas, a sommeli\u00e8re and olive oil consultant gave interview to ANBA. The Brazilian started to explore the sector in 2013 when she opened a boutique with her father. \u201cWe thought about olive oil because [Gramado] is a tourist spot, and it was a market that was not yet developed in Brazil. There were very few national producers and importers<\/strong>,\u201d she revealed.<\/p>\n

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Emp\u00f3rio do Azeite has a point of sale in Rio Grande do Sul<\/em><\/figcaption><\/figure>\n

She, who had always worked in finance, learned about the possibilities of the world of olive oil on a trip to Uruguay. \u201cWe took a really nice tour, with tastings. I had never thought of tasting olive oil<\/strong>. Later I took courses, the first at Senac in Rio de Janeiro. Afterward, I went to Portugal and Spain and took a sommelier course in Uruguay,\u201d she said.<\/p>\n

Next, the Brazilian obtained a scholarship from the International Olive Council<\/strong> (IOC) to study at the University of Ja\u00e9n in Spain.<\/p>\n

Reference in quality<\/strong><\/p>\n

Today, Chagas also gives consultancy and courses and creates brands for other companies. \u201cOur differential is the quality and range of products. We started to narrow down the products we would like to have in store. Nowadays, we have many offerings of olive oil<\/strong>. I have seen scary things on the market, but other surprisingly good ones; this selection is crucial,\u201d she highlighted.<\/p>\n

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Chagas trained as an olive oil sommeli\u00e8re in Uruguay<\/em><\/figcaption><\/figure>\n

In her years of experience, she has seen how Brazilian consumers have changed their perspective. \u201cThere has never been much talk about olive oil as in 2022. Of course, some myths still exist, such as looking only at acidity, which is a parameter but has nothing to do with flavor or aroma; still, it is very rooted in consumer choice,\u201d she pointed out.<\/p>\n

Arab roots<\/strong><\/p>\n

In this range of options, the Brazilian sees possibilities beyond European and South American products. \u201cWhen I took the course in Spain, I had classmates from Tunisia<\/strong>, and that became more present in my life. Soon after, we tasted many Arab oils. It was fascinating to notice the terroir<\/em> differences. They are olive oils with different functions and outstanding ones,\u201d pointed out the specialist.<\/p>\n

The store currently has three brands from Tunisia with five different labels and four from Lebanon with five distinct oils. Relationships with Arab suppliers have been going on for about four years.<\/p>\n

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Today, she travels the world to workshops and contests<\/em><\/figcaption><\/figure>\n

For her, the importance of these nations for the sector also includes crops. \u201cThe Chetoui olive<\/strong>, for instance, is an olive tree from Tunisia with a high polyphenols content. It is a very interesting variety,\u201d she said.<\/p>\n

In terms of oil extraction techniques, some traditions remain in the region. \u201cIn the Arab world, the sisal press is still widely used for extraction, giving the product characteristics of its own. And in Tunisia and other Arab countries, the riper olives are harvested, unlike other markets where nowadays the olives are harvested green,\u201d explained Chagas.<\/p>\n

The Brazilian woman points to a promising future for the Tunisians through differentials like these. \u201cTunisia is a country to keep an eye on because it already stands out for its production. I\u2019ve read they seek to overtake Spain. And Tunisian oils won awards like the Mario Solinas Quality by the IOC. Tunisian olive oil has it all,\u201d she remarked.<\/p>\n

Judging olive oils in Dubai<\/strong><\/p>\n

In 2021, the Brazilian was invited to judge in a special oils contest in Dubai. \u201cWhen we got there, they had over 400 olive oils from all over the world. We were six judges on site and others remotely. We tasted olive oils from different places, including Arab countries and Brazil,\u201d she recounted.<\/p>\n

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In Dubai, the Brazilian tasted oils from Brazil and Arab countries<\/em><\/figcaption><\/figure>\n

The contest organizers have already called the Brazilian back and anticipate new events, such as a show and even a store with the world\u2019s best olive oils in Dubai.<\/p>\n

Meanwhile, Chagas continues with one of the missions of Emp\u00f3rio do Azeite: Spreading content about quality olive oils. For this, the company uses social networks and the olive oil subscription club, accompanied by a bimonthly magazine.<\/p>\n

Another way to share knowledge is with courses, such as olive oil sommelier, which she has already taken to Porto Alegre once and intends to hold again. In addition to events in Brazilian cities, she soon expects to go to Spain precisely to present Brazilian olive oils to the world. \u201cThe plans are to continue bringing up the image of the best olive oils from Brazil,\u201d said Chagas.<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

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The Rio Grande do Sul entrepreneur sells brands from Lebanon and Tunisia in her store. She is also a sommeli\u00e8re and has already judged olive oils in competitions in Dubai, UAE.<\/p>\n","protected":false},"author":2324,"featured_media":323170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[9586,12363,9583,12239,31526,36508,12240,37981,22644,9543,9534,37982,37983,37984,26555,9621,37985,37986,13642,10647,9857,37989,4625,37988,37987,28491,9556],"class_list":{"0":"post-323196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-lebanon-en","9":"tag-arabes-en","10":"tag-arabs-en","11":"tag-azeite-en","12":"tag-azeite-en-2","13":"tag-azeite-de-oliva-en-2","14":"tag-azeite-de-oliva-en","15":"tag-azeite-de-qualidade-en","16":"tag-brasil-en-2","17":"tag-brasil-en","18":"tag-brazil-en","19":"tag-chania-chagas-en","20":"tag-chetoui-olive-en","21":"tag-conselho-oleicola-en","22":"tag-dubai-en-2","23":"tag-dubai-en","24":"tag-emporio-do-azeite-en","25":"tag-importadora-en","26":"tag-importer-en","27":"tag-libano-ar","28":"tag-olive-oil-en","29":"tag-olive-oil-council","30":"tag-olives","31":"tag-quality-olive-oil","32":"tag-sommelier-en","33":"tag-tunisia-en-3","34":"tag-tunisia-en"},"wps_subtitle":"The Rio Grande do Sul entrepreneur sells brands from Lebanon and Tunisia in her store. She is also a sommeli\u00e8re and has already judged olive oils in competitions in Dubai, UAE.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/323196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=323196"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/323196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/323170"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=323196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=323196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=323196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}