{"id":323439,"date":"2023-01-12T18:41:57","date_gmt":"2023-01-12T21:41:57","guid":{"rendered":"https:\/\/anba.com.br\/a-chapelaria-da-brasileira-graciella-starling\/"},"modified":"2023-01-12T18:43:41","modified_gmt":"2023-01-12T21:43:41","slug":"brazilian-graciella-starlings-millinery","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-graciella-starlings-millinery\/","title":{"rendered":"Brazilian Graciella Starling\u2019s millinery"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The headgear designed by Graciella Starling has already captured the attention of celebrities in Brazil and around the world. The brand was established twelve years ago, and Starling works on appointment at her studio on Avenida Brigadeiro Faria Lima in S\u00e3o Paulo. Pictured above, one of Starling\u2019s creations.<\/em><\/p>\n

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Starling wearing one of her works<\/em><\/figcaption><\/figure>\n

\u201cMillinery is the art of making hats without large machinery, all manual, in blocks of wood, very traditional. It\u2019s hat tailoring,\u201d said Starling to ANBA.<\/p>\n

The Minas Gerais native is of Scottish descent and studied traditional English millinery in London and took related courses in Barcelona and Paris. \u201cThe name Starling has a whole story behind it; it is the name of a bird<\/strong> from the city of Stirling in Scotland. The bird is the brand\u2019s logo,\u201d said the milliner.<\/p>\n

She calls her craft \u2018Haute millinery<\/strong>.\u2019 \u201cAs far as haute couture is concerned, these are handmade pieces, valuing slow fashion<\/em>. The brand seeks to reflect this essence of building classic, contemporary elements that are eternal,\u201d she said.<\/p>\n

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Maison Alexandrine fashion show in Riyadh, with headgear by Starling<\/em><\/figcaption><\/figure>\n

For the milliner, the Arabs are interested in Brazilian products. Entering the Arab world was possible through a partnership with a Brazilian bridal designer of Lebanese descent, Lucas Anderi<\/strong>. \u201cI showcased at several shows with him as an Arab world reference, he has a store in Lebanon<\/strong>, and that opened many doors to the Arab world because the parties there are very intricate and grandiose,\u201d said Starling.<\/p>\n

Maison Alexandrine, by fashion designer Alexandra Fructuoso, produces dresses, abayas<\/em>, and hijabs<\/em> for Muslim<\/strong> women among its items. At the 2018 Arab Fashion Week in Riyadh, Saudi Arabia<\/strong>, the brand included Starling\u2019s headwear.<\/p>\n

The studio\u2019s production is still small-scale, and there is no constant international demand, according to Starling, but occasional orders. \u201cWe have the project to make the brand global in 2023, initially, focusing on Europe, and in 2024, on the Arab countries, because we understand [the Arab] market drives luxury,\u201d she said. Her main goal is to sell to the London-based department store Harrods.<\/p>\n

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Bride dress by Lucas Anderi with Starling\u2019s headwear<\/em><\/figcaption><\/figure>\n

Starling also mentioned Dubai<\/strong> in the United Arab Emirates as a potential market and seeks to sell in a department store in a mall there. \u201cThe Arab world absorbed a lot of English culture. In Dubai, there is a very famous horse race, and what revolves around the event for women is the glamour,\u201d she said.<\/p>\n

Some works have already been crafted exclusively for brides<\/strong> in the Arab world. \u201cBrides in the Arab world take two years to get married; there is plenty of time. The advantage of this preparation model is the bride will make plans well in advance. And Lebanon has a millionaire marriage market,\u201d she declared.<\/p>\n

The milliner explained she is already endeavoring internationalization<\/strong> by creating three annual collections with casual and formal items. All replicable, exclusive collections are made in limited batches. \u201cWe call them numbered collections, so, for instance, we make two pieces for Brazil, three for Europe, and three for the Arab world,\u201d she said.<\/p>\n

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Headwear with moriche palm straw<\/em><\/figcaption><\/figure>\n

The raw inputs<\/strong> used in Starling\u2019s studio are primarily sourced from outside Brazil, predominantly from the United Kingdom and Italy. \u201cThere are many techniques; each milliner works with a different one. English straw is very thin, easy to mold, and noble, fancy material, for a party look<\/em> or a wedding, for example,\u201d she said. The details in leather and fabric, she to have found them in Brazil.<\/p>\n

The studio also has a line entirely made with local<\/strong> raw inputs from recycled materials to moriche palm<\/strong> straw and natural dyes. \u201cIt\u2019s called the Green Line, intending to bring what the land offers us in the form of art, wearable art<\/em>, the art of dressing,\u201d she said.<\/p>\n

Headwear from the casual line starts at BRL 1,200 (about USD 231 at the current rate). The formal line starts at BRL 2,800 (about USD 539), and the Couture line from BRL 4,000 (about USD 770). Starling works by appointment, Monday to Friday, from 10:00 am to 7:00 pm.<\/p>\n

Contact<\/strong><\/p>\n

Graciella Starling \u2013 Alta Chapelaria
\nAvenida Brigadeiro Faria Lima 1811, Room 218
\nEdif\u00edcio Pal\u00e1cio das Am\u00e9ricas, Jardim Paulistano
\nS\u00e3o Paulo – SP
\nInstagram: @graciellastarling<\/a>
\nWebsite: www.graciellastarling.com<\/a><\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

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Born in Minas Gerais and of Scottish descent, she has already showcased her creations in Lebanon and Saudi Arabia. She intends to internationalize the brand and sell it to a department store in Dubai.<\/p>\n","protected":false},"author":2305,"featured_media":323357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,89],"tags":[38057,38067,38058,38059,38060,592,38061,38066,38064,38062,35464,38065,34139,38063],"class_list":{"0":"post-323439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-culture","9":"tag-alta-chapelaria-en","10":"tag-brides","11":"tag-chapelaria-en","12":"tag-chapeu-en","13":"tag-fascinator-en","14":"tag-fashion","15":"tag-graciella-starling-en","16":"tag-hat","17":"tag-haute-millinery","18":"tag-luxo-en","19":"tag-luxury","20":"tag-millinery","21":"tag-moda-en","22":"tag-noivas-en"},"wps_subtitle":"Born in Minas Gerais and of Scottish descent, she has already showcased her creations in Lebanon and Saudi Arabia. She intends to internationalize the brand and sell it to a department store in Dubai.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/323439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=323439"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/323439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/323357"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=323439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=323439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=323439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}