{"id":324641,"date":"2023-02-10T10:36:01","date_gmt":"2023-02-10T13:36:01","guid":{"rendered":"https:\/\/anba.com.br\/?p=324641"},"modified":"2023-02-14T11:32:35","modified_gmt":"2023-02-14T14:32:35","slug":"maria-pavan-exports-modest-fashion-to-arab-markets","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/maria-pavan-exports-modest-fashion-to-arab-markets\/","title":{"rendered":"Maria Pavan exports modest fashion to Arab markets"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazilian knitwear brand Maria Pavan<\/a> has established itself in the Arab markets by catering to modest fashion<\/strong> consumers. Buyers in this segment usually follow a religion \u2013 such as Islam \u2013 which is predominant in Arab nations \u2013 and value comfortable, neutral clothing that does not expose much of the body. Maria Pavan<\/strong>, however, went beyond these characteristics to conquer this audience abroad.<\/p>\n

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Brand caters to the premium segment<\/figcaption><\/figure>\n

\u201cWe brought a modern and high-quality product with a fresher, younger, more contemporary look, respecting religious principles and requirements, but with a more modern edge,\u201d said the Export & Style director of the brand, Mariana Pavan, to ANBA. The company serves these consumers not only in Arab countries<\/strong> but also in other markets where it operates, such as the United States<\/strong>.<\/p>\n

Maria Pavan produces women\u2019s knitwear<\/strong>, such as blouses, coats, dresses, skirts, and pants. Everything is made from noble raw materials, such as cashmere and silk. The brand operates in the premium segment in Brazil and abroad, with clients in classes A and B. Products are sold in boutiques, especially in shopping malls.<\/p>\n

Maria Pavan was established 40 years ago in Porto Alegre, the capital city of the state of Rio Grande do Sul. The founder, who gave her name to the brand, started the business making knitwear for third-party companies. Since the beginning, the brand also had its own works, but they gained a central role in the operation about ten years ago, with the entry of Maria Pavan\u2019s daughters, Mariana and Maria Let\u00edcia, into the company. Maria Let\u00edcia is the Managing director. Today, 90% of revenue comes from the Maria Pavan brand and 10% from third-party supplies.<\/p>\n

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Pieces are made with fine materials<\/figcaption><\/figure>\n

Exports<\/strong> started in the same period. The doors to foreign markets were opened through participation in shows in Paris and New York. Currently, the brand serves 12 markets; the USA, Colombia, Dominican Republic, Japan, Australia, Saudi Arabia, the UAE<\/strong>, Portugal, Spain, France, Italy, and the United Kingdom. According to Mariana, the USA is the primary market, and Saudi Arabia<\/strong> is the second.<\/p>\n

The entry into modest fashion began with customers at shows asking for modifications in the pieces, and exclusive clothing was tailored for them. \u201cIn two to three years, we learned well what they wanted,\u201d reported Mariana. According to the director, the brand now develops collections for this audience without needing changes. \u201cWe specialized in exporting modest fashion,\u201d she said.<\/p>\n

Exports currently account for 17% of Maria Pavan\u2019s revenue. Purchases from the UAE and Saudi Arabia represent 5% of the company\u2019s revenue and almost 30% of international shipments. As in all markets, boutique and department stores sell the brand\u2019s products in the region. \u201cNow we are sending (products) to Harvey Nichols in Dubai,\u201d said Mariana.<\/p>\n

The Export & Style director said the company has been growing in Arab markets, within the stores it already serves, and in the number of customers, reaching more points of sale. New contacts with Arabs partners are still happening in international shows. \u201cThe customer sees you once at a show and may not buy at first. The next year he takes another look and doesn\u2019t buy. Then sees you for the third time, buys a little, and then starts buying more. I feel the Arab customer<\/strong> is like that; they gain confidence and buy more,\u201d said Mariana. The company seeks to expand even more in the Arab world.<\/p>\n

Export model<\/strong><\/p>\n

Maria Pavan received the Export Award from their state Rio Grande do Sul for five years straight, reaching the Gold seal of the award. Recently, the brand also launched its export-oriented collection, Export Edition, in the Brazilian market, offering more options for local consumers. The collection is different, the color palette has new tones, and the same models are sold abroad.<\/p>\n

In Brazil, the brand has been increasing its e-commerce, which was launched during the pandemic; now, revenue share already represents 20%. Maria Pavan\u2019s online store is being restructured, and the new version will be launched with the following winter collection in March. Maria Pavan also plans to open its own sales points in Brazil. Currently, the products are sold in multi-brand stores. \u201cIn the future, the goal is to place the brand in a S\u00e3o Paulo mall,\u201d said Mariana. The executive reported this plan is being drawn up now and the store is expected to be open in the next two years.<\/p>\n

Contact<\/strong><\/p>\n

Maria Pavan \u2013 Premium knitting
\nhttps:\/\/mariapavan.com\/<\/a>
\nEmail: vendas@mariapavan.com<\/a>
\n+55 (51) 3245 2575
\n+55 (51) 80509138<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Supplied<\/div>\n
Supplied\/Maria Pavan<\/div>\n","protected":false},"excerpt":{"rendered":"

The Porto Alegre-based Brazilian company won over audiences abroad with a discreet and premium style. The brand supplies women\u2019s knitwear to 12 countries, including Saudi Arabia and the United Arab Emirates.<\/p>\n","protected":false},"author":1455,"featured_media":324602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,91],"tags":[38782,5368,38767,38768,38778,38781,38786,38780,38785,38769,38779,38770,16635,38772,38773,38774,38783,38784,38788,38775,38776,38777,38787],"class_list":{"0":"post-324641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-economy","9":"tag-arab-fashion","10":"tag-arab-market","11":"tag-exportacao-maria-pavan-en","12":"tag-exportacao-trico-en","13":"tag-fashion-exports","14":"tag-fashion-market","15":"tag-knitting-clothes","16":"tag-knitting-exports","17":"tag-knitting-fashion","18":"tag-maria-pavan-en","19":"tag-maria-pavan-exports","20":"tag-mercado-de-moda-en","21":"tag-moda-modesta","22":"tag-moda-modesta-2-en","23":"tag-moda-muculmana-en","24":"tag-moda-trico-en","25":"tag-modest-fashion","26":"tag-muslim-fashion","27":"tag-premium-knitting","28":"tag-roupas-em-trico-en","29":"tag-trico-feminino-en","30":"tag-trico-premium-en","31":"tag-womens-knitting"},"wps_subtitle":"The Porto Alegre-based Brazilian company won over audiences abroad with a discreet and premium style. The brand supplies women\u2019s knitwear to 12 countries, including Saudi Arabia and the United Arab Emirates.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/324641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=324641"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/324641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/324602"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=324641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=324641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=324641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}