{"id":325695,"date":"2023-03-02T18:45:59","date_gmt":"2023-03-02T21:45:59","guid":{"rendered":"https:\/\/anba.com.br\/escola-de-negocios-brasileira-exporta-pesquisa-ao-marrocos\/"},"modified":"2023-03-06T16:56:37","modified_gmt":"2023-03-06T19:56:37","slug":"brazilian-business-school-exports-research-to-morocco","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-business-school-exports-research-to-morocco\/","title":{"rendered":"Brazilian business school exports research to Morocco"},"content":{"rendered":"

S\u00e3o Paulo \u2013 To contribute to developing countries and spread knowledge to other regions, the Dom Cabral Foundation (FDC) will survey Moroccan companies\u2019 internationalization in partnership with the Africa Business School (ABS). ABS<\/a> is the business school of Mohammed VI University and is located in Rabat, the capital city of Morocco. FDC is considered the best business school in Latin America by the Financial Times and is based in Nova Lima, in the Brazilian state of Minas Gerais (pictured above<\/em>).<\/p>\n

ANBA interviewed the foundation\u2019s Ph.D. professor, L\u00edvia Barakat, who said the FDC has been glancing at the African market<\/strong> for some time. \u201cWe have some similarities in terms of the level of development and challenges we face as a developing country. The FDC considers we have a mission to contribute to the expansion and greater competitiveness of markets similar to ours, to take the knowledge we generate, the methodologies we have to other countries that may benefit from it,\u201d she said.<\/p>\n

Created in 2006, the FDC\u2019s International Business and Strategy Center study evaluates Brazilian companies\u2019 internationalization. \u201cAs companies qualify to operate in the international market, they gain strength, competitiveness, attract more talent, and contribute to the country\u2019s development as a whole,\u201d said the professor of Syrian descent. The survey in Brazil used to be annual and is now biennial, supported by the Brazilian Trade and Investment Promotion Agency (ApexBrasil).<\/p>\n

The FDC research has already been carried out in other countries, such as Portugal and India. Based on comparative analyses, the idea is to draw parallels between the success stories of Moroccan and Brazilian companies to inspire<\/strong> new ways of operating abroad.<\/p>\n

\"\"
Professor Livia Barakat<\/em><\/figcaption><\/figure>\n

The Paths to Internationalization of Moroccan Companies Research<\/strong> is unprecedented and will include companies of all sizes and sectors at different levels of internationalization maturity, including exporters. \u201cParticularly, with the new technologies, the digitalization the pandemic brought, companies have changed a little the way they go international, because of these communication facilitations, all of this has facilitated the entry of companies into other markets, borders are more fluid,\u201d said Barakat.<\/p>\n

The professor responsible for the study in Brazil said the foundation was approached by the ABS, a relatively young business school in Morocco that is growing and contributing to expanding companies in the Arab country. \u201cAt the same time, Morocco is trying to position itself as a technology development hub. It has also been trying to encourage companies to go international, diversify their operations to other markets, become a reference, a leading market for North Africa,\u201d she contextualized.<\/p>\n

According to Barakat, this panorama matches the goal of the research: to sensitize companies, bring awareness, create and provide tools for companies to assess their internationalization process, and identify the struggles to move forward.<\/p>\n

Employing FDC<\/a>\u2019s methodology, the ABS will conduct the research with Moroccan companies. In return, the foundation will have access to the data and thus be able to carry out comparative analyses and learn about successful cases of Moroccan companies that can inspire Brazilian companies and vice versa. \u201cIt is a mutual win-win partnership, exchanging knowledge, in which we intend to help companies to advance in their internationalization strategies,\u201d said Barakat.<\/p>\n

When participating in the survey, each company will receive an individual report with its result compared to the average of participants. \u201cThis is our way of returning value to the company that provides its data,\u201d she said.<\/p>\n

About the research<\/strong><\/p>\n

The study will take place through an online platform that brings a series of questions to indicate the degree of maturity in the company\u2019s internationalization process in six dimensions, said the professor. \u201cWe use the FDC International Value Creation Model, which considers the internationalization goals, the company\u2019s value proposition for foreign markets, business model, organizational model, which is its internal structure, talent management, company leadership, and stakeholder management, which is going abroad, not only relating to customers and suppliers but also getting to know who the stakeholders are, how the company relates to the community, business entities, governments, and local media of these new markets,\u201d she said.<\/p>\n

From these six dimensions, the company will answer straightforward questions based on data and numbers and more subjective questions based on perception. The number of English speakers in the company in relation to the total number of employees and the investment in internationalization concerning the company\u2019s total investment are examples of objective questions to indicate the degree of maturity of internationalization.<\/p>\n

The survey will be launched on Tuesday (7) in a webinar<\/a> open to the public at 10:00 am BRT. From the ABS, professor M\u00e1rcio Amaral-Baptista is the research coordinator. The study will be released later this year.<\/p>\n

Moroccan companies<\/strong><\/p>\n

It is known in the Moroccan market fertilizers represent 15% of GDP. Fertilizer companies and other sectors such as technology, tourism, agriculture, the textile industry, mining, and shipbuilding will participate in the survey. According to Barakat, the country has invested heavily in renewable energy, information technology, sustainable tourism, and organic agriculture.<\/p>\n

\u201cIn smaller countries, companies don\u2019t have much more room to grow in the domestic market and continue growing; they need to go international. For some, it is a question of survival, of finding a market for their products. Here in Brazil, the market is so big most companies don\u2019t even think about going international,\u201d said the professor. She believes the study will show Morocco has many more internationalized companies than Brazil, proportionally.<\/p>\n

L\u00edvia Barakat is a professor at the FDC, a researcher of the Strategy and International Business Center, a coordinator of the FDC Paths to Internationalization of Brazilian Companies Research, a Ph.D. in International Business from Copenhagen Business School, and a Master and Bachelor of Business Administration from the Federal University of Minas Gerais (UFMG).<\/p>\n

Translated by El\u00fasio Brasileiro<\/strong><\/p>\n

Press release<\/div>\n
Supplied<\/div>\n","protected":false},"excerpt":{"rendered":"

In partnership with the Africa Business School, Brazil\u2019s Dom Cabral Foundation will study Moroccan companies\u2019 internationalization. The research will start on March 7 and be presented in the second half of 2023.<\/p>\n","protected":false},"author":2305,"featured_media":325679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[39421,39413,39419,39414,39415,4554,39420,39416,34415,15906,16001,39417,12625,9558,9555,32027,39418],"class_list":{"0":"post-325695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-abs","9":"tag-africa-business-school-en","10":"tag-dom-cabral-foundation","11":"tag-empresas-exportadoras-en","12":"tag-estudo-internacionalizacao-de-empresas-en","13":"tag-exporting-companies","14":"tag-fdc","15":"tag-fundacao-dom-cabral-en","16":"tag-internacionalizacao-2-en","17":"tag-internacionalizacao","18":"tag-internationalization","19":"tag-livia-barakat-en","20":"tag-marrocos-ar","21":"tag-morocco-en","22":"tag-rabat-en","23":"tag-rabat-en-2","24":"tag-study-internationalization-of-companies"},"wps_subtitle":"In partnership with the Africa Business School, Brazil\u2019s Dom Cabral Foundation will study Moroccan companies\u2019 internationalization. The research will start on March 7 and be presented in the second half of 2023.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/325695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=325695"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/325695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/325679"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=325695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=325695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=325695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}