{"id":325735,"date":"2023-03-03T15:17:50","date_gmt":"2023-03-03T18:17:50","guid":{"rendered":"https:\/\/anba.com.br\/?p=325735"},"modified":"2023-03-03T17:17:32","modified_gmt":"2023-03-03T20:17:32","slug":"pineapple-juice-from-brazil-gets-halal-certified","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/pineapple-juice-from-brazil-gets-halal-certified\/","title":{"rendered":"Pineapple juice from Brazil gets halal certified"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Flora Group, which specializes in producing pineapple juice concentrate<\/strong>, got the halal <\/strong>certification for its plant based in Floresta do Araguaia, Par\u00e1. Founded by Italians in Brazil in 1998, the company was already born with an emphasis on exporting and ships 90% of its output to over 20 countries, particularly across Europe, the Middle East, and Asia.<\/p>\n

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Pineapple farm in Floresta do Araguaia, Par\u00e1<\/em><\/figcaption><\/figure>\n

Flora Group<\/a> Operations manager Leonardo Magalh\u00e3es told ANBA the halal certification is mandatory to enter some countries. \u201cIn Singapura, the halal certification is required for customs clearance, and we seek to expand our share in the Middle East,\u201d Magalh\u00e3es said. Singapura isn\u2019t an Islamic-majority country, but a large part of its population is Muslim.<\/p>\n

This isn\u2019t the first time the Flora Group gets a halal certificate. \u201cWe\u2019d already been certified by Cdial Halal for two cycles [six years], then we spent a year without it [in 2022], and now we got it back as the demand from these countries bounced back,\u201d he said. In 2022, there wasn\u2019t much demand from countries that required the certification.<\/p>\n

The juice has no added ingredients or preservatives \u2013 it\u2019s just the fruit, which means it can\u2019t be mistaken for or even be not halal. \u201cBut we see the importance of the religious certification for some countries, so it makes sense for us to be certified. It\u2019s a trade issue, and it opens the doors for these markets,\u201d he said.<\/p>\n

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P\u00e9rola pineapple<\/em><\/figcaption><\/figure>\n

In possession of the halal certification, the group wants to increase its market share in the Middle East. \u201cWe know this region consumes a lot of juice, and we want to ship to the whole world and boost quantities, as well as diversifying market to be less vulnerable to regional market fluctuations,\u201d the manager said.<\/p>\n

Out of the Arab countries<\/strong>, the group exports to Saudi Arabia, the United Arab Emirates, Oman, Qatar, and Morocco. \u201cIn Europe, although Islamism isn\u2019t the dominant religion, this is sought-after certification,\u201d he said. The company exports to Iran, too.<\/p>\n

Flora uses P\u00e9rola pineapple<\/strong> to manufacture concentrate juices, which serve as basis for the food industry to produce juices, soft drinks, ice creams, and other products. The group grows organic pineapples in Floresta do Araguaia<\/strong>, Par\u00e1, where they have a processing plant to manufacture whole and concentrate juice, as well as organic juice<\/strong>. Floresta do Araguaia is the largest manufacturer of P\u00e9rola pineapple in Brazil. The group\u2019s own farm grows organic pineapples, but they also buy the fruit from other local farmers.<\/p>\n

The company also runs an management, supply and distribution center in Pouso Alegre, Minas Gerais, and another processing plant in Miranorte, Tocantins, where it also manufactures mango, passionfruit and guava juices.<\/p>\n

What makes the group stand out from others, Magalh\u00e3es says, is that it specializes in pineapple and lead this market, as well as having major food industry certifications. \u201cWe are SGS\u2019s FSSC 22.000 certified, and we also participate in the SGF voluntary control system,\u201d he added.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Press release\/Grupo Flora<\/div>\n
Press release\/Grupo Flora<\/div>\n","protected":false},"excerpt":{"rendered":"

P\u00e9rola pineapple juice concentrate is exported to over 20 countries across nearly every continent. Company wants to expand its market share in the Middle East.<\/p>\n","protected":false},"author":2305,"featured_media":325710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102,117],"tags":[39473,4505,9550,15786,3274,39472,39474,39470,39471,39469],"class_list":{"0":"post-325735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"category-halal-en","9":"tag-concentrated-juice","10":"tag-food-industry","11":"tag-halal-en","12":"tag-halal-en-2","13":"tag-juice","14":"tag-juice-export","15":"tag-organic-juice","16":"tag-organic-pineapple","17":"tag-perola-pineapple","18":"tag-pineapple"},"wps_subtitle":"P\u00e9rola pineapple juice concentrate is exported to over 20 countries across nearly every continent. Company wants to expand its market share in the Middle East.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/325735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=325735"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/325735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/325710"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=325735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=325735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=325735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}